$1,299 - $3,499

Price range for a standard queen set.*

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Serta® iComfort®

Meet Serta’s Most Advanced Sleep Systems – Ever

  • Memory Foam
  • Hybrid

Are you looking for the contouring, pressure-relieving comfort of memory foam but worried it could sleep too hot or not feel right for you? It’s time to experience Serta’s newest iComfort mattresses, now designed from the inside out with our most advanced technologies to deliver the cooling comfort and support you need. Available in both memory foam and hybrid constructions.

Browse Models

*Starting at price points, model names and
availability vary by local authorized Serta retailer.

The Consumer’s Digest Best Buy seal, editorial review text, references to the editorial review, and Consumer’s Digest Best Buy rating are registered certification marks and trademarks of Consumers Digest Communications, LLC used under paid license. For award information, visit www.consumersdigest.com.

  • Consumer's Digest Best Buy
  • In-home 120 Day Trial
  • 10 Year Warranty
Choose Your Support & Comfort

Memory Foam

$1,299 – $2,999

Price range for a standard Queen Set*

Our all-new memory foam models combine our breakthrough TempActiv™ Technology that helps comfortably cool and support every curve of your body with a premium all-foam support system. We offer 7 models ranging in feel from luxuriously plush to extra-firm so you can find the level of comfort that’s perfect for you.

*Model availability and pricing may vary by local authorized Serta retailer.

Memory Foam Innovations

Comfortable Cooling

The secret to our new iComfort memory foam is our TempActiv™ technology, designed to help you find your right sleeping temperature from the moment you lie down.

Support for Your Entire Body

We design our premium memory foams to balance the right levels of cushioning and support along the length of your body.

Hybrid

$1,299 – $3,499

Price range for a standard Queen Set*

Our popular hybrid models combine our exclusive Everfeel® Triple Effects™ Gel Memory Foam with an advanced individually wrapped coil innerspring for enhanced comfort, support and temperature regulation. We offer a variety of models ranging in feel from luxuriously plush to extra-firm so you can find the level of comfort that’s perfect for you.

*Model availability and pricing may vary by local authorized Serta retailer.

Hybrid Innovations

Comfort that Cools, Cradles & Supports

Our EverFeel® material has a unique structure of tiny cushioning chambers that instantly responds to the contours of your body to help relieve pressure points.

Our Most Advanced Support System

Every iComfort® Hybrid mattress features an advanced Duet® Coil innerspring support system, featuring strategically placed coils that balance comfort and support across the mattress.

Why Choose iComfort

A Bed That’s
Just Right For You

Unlike many newer brands of memory foam mattresses that promise “one size fits all”, Serta offers a wide variety of iComfort mattress models ranging in feel from luxuriously plush to extra-firm, so you can find the level of comfort that’s perfect for you. We use a range of premium memory foams to achieve these unique feels.

Customize Your
Bedroom Experience

All iComfort mattresses are compatible with our Serta Motion Collection™ adjustable foundations. Whether you like to watch television, read or just relax after a long day, Serta’s Motion Collection adjustable foundations allow you to adjust the head and foot of the mattress to find that perfect level of comfort and support.Plus, be sure to check out our premium collection of iComfort® accessories, including mattress protectors, sheets and a range of pillows.

Real Owners Love
iComfort

After searching the world for the best innovation in comfort, Serta changed an industry by introducing the original iComfort memory foam sleep system in 2011. Since then, millions of iComfort mattress owners have been satisfied with their purchase. In fact, 97% of iComfort mattress owners have said they are satisfied with their mattress and 97% have said they would recommend iComfort to a friend.*
*Source: GfK Buyer Satisfaction Study, 2015

Shop With Confidence

You can feel confident when you switch to a Serta® iComfort® Sleep System with our 10-Year Limited Warranty and our 120-Day In-Home Trial...

Read more

Built to Last

We believe comfort is something that should endure day-after-day. That’s why every Serta iComfort sleep system is backed by Serta’s 10 year limited warranty...

Read more

The Consumers Digest Best Buy seal, editorial review text, references to the editorial review, and Consumers Digest Best Buy rating are registered certification marks and trademarks of Consumers Digest Communications, LLC used under paid license. For award information, visit www.consumersdigest.com.


The Women’s Choice Award® is a registered trademark of WomenCertified Inc. The Women’s Choice Award® seal, trademarks and survey results used under paid license. CertiPUR-USA® is a registered certi­fication mark of Alliance for Flexible Polyurethane Foam, Inc. which administers the program.

See what others are saying...

  1. 11 months ago
    Best mattress we`ve ever had
    Our biggest concern about getting a foam bed was the problem of heat retention that earlier generations had. The gel foam in this bed must really work because even in the hot humid month of August, we were never hot. Very happy about that. As far as the comfort of the bed, it has that perfect combination of plushy softness and great support. We are back and side sleepers, and we are very comfortable. I have lower lumbar back issues and I have never slept so well. Every inch of my back feels supported.
  2. 1 year ago
    Give this mattress some time
    Initially, I was concerned because I was experiencing some back pain which I thought might have been due to the switch from a pillow top to this memory foam mattress. However, after a few days, I did not experience the pain or discomfort anymore. I can say that this is still a very supportive mattress without it feeling too firm or hard. The memory foam is a nice feature as it almost allows your body to meld into it after a bit. As far as support and comfort go, I really do recommend this ... read more mattress. The only downside is the cooling technology. I'm not sure I notice any difference as far as temperature regulation goes from my old mattress. Overall, while I'm not floored by this mattress, it is comfortable and has not worsened my sleep.
    This person received an incentive to write a review.
  1. 1 year ago
    My Quality of sleep has drastically improved !
    I really enjoy the height, width and overall comfort I experience when I lay down, this bed is soft yet has the right amount firmness. My quality of sleep has improved drastically. THANK YOU Serta :)
    This person received an incentive to write a review.
  2. 1 year ago
    Comfort
    THIS IS BY FAR TH BEST MATTRESS SET I HAVE OWNED. i USED TO WAKE UP WITH BACK PROBLEMS, BUT NOT ANYMORE. THANKS SERTA!!
    This person received an incentive to write a review.
  1. 4 months ago
    I love this bed!!!
    My husband and I were on the market for a new bed when he happened upon the Observer mattress during the Serta sale. Just taking his word on how comfortable it was, the fact that we were getting an amazing deal, a free split box spring, free sheets, free pillows, free set up, and free takeaway- I called the Serta customer service and we ordered it- knowing we could return it if it didn't live up to our expectations. Let me tell you, this is the best mattress I have ever slept on- EVER!!! My ... read more husband has severe shoulder pain
  2. 11 months ago
    Sleep more soundly
    Actually, everything in the store was more comfortable than my very old mattress. I was deciding between the i-comfort memory foam and a different Serta pillow top mattress. I went back to the stores for a second look and discovered this model. I sleep mostly on my back and think I am very restless. With this mattress, I sink into the bed and sleep more soundly. In order to get the comfort with the newer mattresses, the height of my bed increased even with the low profile foundation and I had to ... read more get new sheets to fit. I should have bought a new mattress sooner.
  1. 2 months ago
    Best sleep ever
    I just got this mattress and have been sleeping on it for about 3 weeks now. Prior to getting this mattress I have only ever slept on spring mattresses. I always thought that a memory foam mattress would not be supportive enough for me because I like a firm mattress and don't like getting too hot while I sleep. I was surprised to find that neither of these were an issue with this mattress at all. The first thing I noticed about it is how nice it looks. The box spring is covered with a nice ... read more blue fabric and the mattress itself is also covered with an attractive looking fabric. It looks nice regardless of whether you have any sheets on it or not. The first time I slept on the mattress I felt like I was sleeping on a cloud. The mattress conforms to your body and wraps you up in comfort. The mattress itself is firm, but it breaks in all the right places, while still providing support. After 2 weeks of sleeping on it, much of my back pain went away. This mattress also has some temperature regulating technology in it. Usually memory foam gets really warm and I would normally wake up sweating. That is not a problem with this mattress. The mattress feels cool to the touch and remains that way throughout the night. The coolness is actually noticeable when your body comes in contact with the mattress. Overall, transitioning from a traditional spring mattress to this memory foam mattress has changed my mind about mattresses. I fall asleep quickly, wake up feeling rested, and my back has been thanking me every single day. This is a fantastic mattress and I would recommend it to anyone hands down.
    This person received an incentive to write a review.
  2. 1 month ago
    Unexpected Comfort
    I love our new mattress. I am an old time spring mattress person and was always al little worried about memory foam mattress. I was presently surprised at how comfortable the mattress is. I am glad I bought it. I love the cooling technology built into the bed
  1. 1 week ago
    Better restful sleep
    When my husband and I went mattress shopping I was totally against a memory foam mattress. We went to Sleep Experts and got a recommendation by using their support analysis machine. We ended up purchasing a Serra icomfort blue 300. I have trouble sleeping, getting only 3.5 to 4 hours sleep a night. Arthritis in my hip would cause me to wake up with hip pain and then have trouble getting back to sleep. With our new mattress I have increased my restful sleep by 2 to 3 hours a night. I no longer ... read more wake in the middle of the night with hip pain. I get great restful sleep. This mattress is a great product. I am looking forward to better sleep and the benefits that better sleep will bring.
  2. 3 weeks ago
    Absolutely wonderful comfort
    These mattresses suerpassed the comfort of the last two we have owned. We have been sleeping very comfortably. We are so grateful the salesperson promoted serta icomfort. We will never buy any other brand now that we have slept on the best. Thank you serta!
  1. 3 weeks ago
    Best mattress ever!!
    I purchased this mattress for my wife because she has back problems. We've tried other brands but they don't compare to the Serta mattress we have now. My wife has had nothing but very restful nights waking in the morning with no lower back pain. It's amazing and I thank Serta or making such a great mattress!!
  2. 11 months ago
    Amazing
    Its amazing what a huge difference in the quality of rest you get when you truely have a good mattress. Its something you'll never know the impact of until you try it for yourself.
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