Introducing all-new iComfort models for 2014 with even more innovations designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Every new iComfort mattress now features Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology and EverFeel™ Technology for a difference you’ll feel the moment you lie down.Learn More Buy Now
Our top-of-the line iComfort® Directions® collection features 4‡ exclusive technologies in a gel memory foam sleep system designed from the surface to the core for enhanced cooling comfort and individualized support.Learn More Buy Now
The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit consumersdigest.com.