Try Serta's Test Rest App!

Try Serta's Test Rest App!

Need Help? Contact Us 1-800-567-4403

Memory Foam

A memory foam mattress features an all-foam support core that works to balance proper support with pressure-relieving comfort. The top layers of the mattress include memory foam, as well as other comfort foams and fibers. Serta offers options in traditional visco-elastic memory foam, as well as options with the latest in gel memory foam technology.


This innovative Serta mattress collection features Serta's Cool Action Gel Memory Foam for enhanced cooling comfort and more support where you need it most.

Shop iComfort®

iComfort® Directions

This all-new Serta mattress collection is the first dual-action gel memory foam sleep system, designed from the surface to the core for enhanced cooling comfort and individualized support.

Shop iComfort Directions®

iComfort® EFXTM

Our all-new iComfort® EFX collection features both our exclusive EverFeel™ Technology and an enhanced layer* of Cool Action™ Dual Effects® Gel Memory Foam for a deep, plush comfort that’s also supportive.

Shop iComfort® EFXTM

Perfect Elements

Perfect Elements by Serta combines the advanced comfort of Serta® Memory Foam with modern style for a mattress that feels as great as it looks.

Shop Perfect Elements
Mattress Selector

Try the Serta Mattress Selector

Learn which Serta mattress is right for you in five easy steps.

The BEST BUY SEAL is a registered trademark of Consumers Digest Communications, LLC, used under license.