Our lastest advancement in sleep technology.
Serta changed the memory foam category forever with the iComfort® Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. Now Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support. Serta’s new Cool Action™ Dual Effects™ material is the world’s first memory foam to combine both Serta’s original MicroSupport® gel and our breakthrough MicroCool+™ gel in a material with 25% more total gel than our original Cool Action™ gel memory foam. Plus, you can complete your iComfort Directions sleep system with the new Serta® Motion Custom™ Adjustable Foundation, the most advanced adjustable base you can buy today.
The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit consumersdigest.com.Shop the Collection Starting at $1999 (Queen set)
Why iComfort Directions?
From the surface to the core, the new iComfort® Directions™ premium gel memory foam mattress line from Serta represents our latest advancement in sleep technology. Each iComfort® Directions™ mattress features 4 exclusive technologies designed to balance comfort, support and temperature regulation.
Thermo°Cool™ yarn fabric cover with TENCEL® fibers
It all starts with this exceptionally soft material, designed to help improve heat and moisture flow at the sleep surface. Plus, TENCEL® fibers can resist the growth of mold, bacteria and dust mites.
EverCool™ Gfx Memory Foam
Beneath this layer is our new EverCool™ Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.
Graphene is a new type of graphite that is engineered at the molecular level for strength, flexibility and an exceptional ability to transport heat. The unique properties of graphene were first discovered in the last 10 years and, until recently, graphene was too expensive to use in many consumer products. The Gfx material found in our exclusive EverCool™ Gfx Memory Foam consists of thin stacks of graphene layers that are only nanometers thick. This increases the surface area of the material that can come in contact with air and heat. In this way, our Graphene material works with our open-cell premium memory foam like the thin metal fins on your car radiator or air conditioner. As air flows through our EverCool Gfx Memory Foam, the graphene material works to disperse heat more effectively. As a result, our exclusive EverCool Gfx Memory Foam has 25% more heat dissipation ability than our original Kool Comfort® Memory Foam.
Cool Action™ Dual Effects™.
Next, our breakthrough Cool Action™ Dual Effects™ layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Millions of Serta’s original MicroSupport® gel beads gather under the areas of your body that need extra push back support. Meanwhile, our new MicroCool+™ gel features advanced phase change material encapsulated in a proprietary gel designed to efficiently capture, store and ultimately dissipate away heat from the mattress layers above.
Millions of Serta’s original MicroSupport® gel beads gather under the areas of your body that need extra push back support. Meanwhile, our new MicroCool+™ gel features advanced phase change material encapsulated in a proprietary gel designed to efficiently capture, store and ultimately dissipate away heat from the mattress layers above.
Phase change materials were originally developed for the space program to help astronauts adapt to the wide temperature swings experienced in space. Now, phase change materials are used in performance clothing, medical applications and building materials. This patent-pending design encapsulates these materials in super-conductive gel to help enhance their effectiveness in transporting heat.
Pods™ gel-activated support layer.
Finally, our Pods™ gel-activated support layer works with our Comfortlast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
Did You Know?
iComfort Directions features Serta’s first dual-action gel memory foam plus 3 other exclusive features that work to provide enhanced cooling comfort from the surface and individualized support from the core.Shop the Collection Starting at $1999 (Queen set)
Inception™ $1999 (Queen set)
Acumen™ $2299 (Queen set)
Acumen™ Firm $2299 (Queen set)
Reinvention™ $2699 (Queen set)
Epic™ $2999 (Queen set)
Get a Free Info Kit
Interested in learning more about the iComfort® Sleep System by Serta®? Request your Free Info Kit now and you'll receive an exclusive iComfort DVD that includes real customer testimonials, an iComfort brochure and a sample of our Cool Action™ Gel Memory Foam -- so you can experience our unique gel memory foam technology for yourself.
Fields with * are required.
Mattress shopping – simplified
Still not sure if an all-foam mattress is right for you? Check out our iSeries® Profiles™ by Serta® featuring the same memory foam innovations used in iComfort® Directions™ mattresses, but in a more traditional construction with an advanced innerspring support system. And, like iComfort® Directions™, all iSeries® Profiles™ mattresses are compatible with a Serta® adjustable foundation for a completely customizable bedroom experience.
New! Try our Interactive Shopping Tools
Are You Comfortable with That? Watch our new commercials to find out.
Watch real customers fall in love with iComfort®
Learn About Serta's Technology
Sorry, we were unable to verify the address that you entered against the US Postal System database. In order to receive a kit we must validate your address. Please contact Serta customer service at 1-888-278-2947 for additional assistance.