Introducing all-new iComfort models for 2014 with even more innovations designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Every new iComfort mattress now features Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology and EverFeel™ Technology for a difference you’ll feel the moment you lie down.Learn More Buy Now
Our top-of-the line iComfort® Directions® collection features 4 exclusive technologies in a gel memory foam sleep system designed from the surface to the core for enhanced cooling comfort and individualized support.Learn More Buy Now
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