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Introduce yourself to the mattress that revolutionized memory foam.

Since its introduction, the iComfort® Sleep System has helped people get the comfort they need without the potential negatives associated with traditional memory foam sleep systems. In fact:

  • 98% of iComfort mattress owners surveyed are satisfied with their mattress purchase
  • 97% would recommend iComfort to a friend or colleague
  • 9 out of 10 iComfort mattress owners agree that iComfort properly supports their entire body

(Source: GFK Buyer Satisfaction Study, 2012)

Now, all iComfort mattress models feature our latest foam innovations, designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience:

  • Every iComfort mattress model now features Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology.
  • Select iComfort mattress models now feature EverFeel™ Technology for a difference you’ll feel the moment you lie down.

We offer a variety of models ranging in feel from luxuriously plush to extra-firm so you can find your comfort match! Shop our iComfort mattress models now.

Serta offers you a variety of models from our Motion Collection, ranging from our most basic adjustable foundation at a value price, to our most advanced with 9 luxury features, so you can select the foundation that’s right for your needs and budget:

  • Serta® Motion Custom

    From $2,999* Queen
    Learn More
  • Serta® Motion Signature

    From $1,999* Queen
    Learn More
  • Serta® Motion Perfect®  II

    From $1,699* Queen
    Learn More






The perfect finishing touches

Be sure to check out our quality collection of iComfort mattress accessories:

  • Pillows
  • Blankets
  • Sheets
  • Mattress Protectors
View Accessories

*Suggested retail pricing; see store for details.

The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications. LLC, used under license. For award information, visit

What Makes iComfort Technology Different?

All foam is not created equal. iComfort features our breakthrough Cool Action Dual Effects® Gel Memory Foam. This is the world’s first material to infuse both our MicroSupport® and MicroCool+ gels into premium memory foam for an extremely comfortable and supportive sleep surface while helping to reduce the heat build-up that can be associated with memory foam mattresses.

  • Outstanding Pressure Relief

    Too much pressure build-up while you sleep can cause disruptive tossing and turning. Serta’s Cool Action Dual Effects® material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.

  • Support Where You Need it Most

    Serta’s Cool Action Dual Effects® material works to uniquely support your body where it needs it most. Millions of MicroSupport® gel beads gather under the areas of your body that need extra support. With the right support, your muscles can relax and rejuvenate so you can wake up feeling refreshed. In fact, 9 out of 10 iComfort owners agree that their iComfort mattress provides them with the right level of support. (Source: GfK Buyer Satisfaction Study, 2012)

  • Enhanced Cooling Comfort

    Heat build-up during the night can cause uncomfortable and restless sleep. Serta’s Cool Action Dual Effects® material combines an open cell structure with our exclusive MicroCool+ gel to significantly increase airflow and the ability to dissipate heat. Together these properties help whisk heat away from the body. In fact, 98% of iComfort owners who are sensitive to temperature while sleeping rate their sleep quality positively. (Source: GfK Buyer Satisfaction Study, 2012)

  • Comfort that Lasts

    Serta’s Cool Action Dual Effects® material has been engineered and extensively tested to deliver exceptional comfort for years. Plus, it’s designed to maintain its pressure-relieving comfort through a wide range of home temperatures.

  • Serta Exclusive Technology

    Our revolutionary Cool Action Gel Memory Foam material inspired an entirely new category of sleep systems. This material was developed after years of careful study and refinement of existing memory foam products, including the original NASA-inspired memory foam technology. We then improved this with our Cool Action Dual Effects® material, which combines our original MicroSupport® gel with our breakthrough MicroCool+ gel in a foam with up to 25% more gel than our original Cool Action material. Our material represents a new science in memory foam, re-engineered from the bottom up for excellent comfort, support, temperature regulation, and durability.

    Made with Genuine Serta® Gel

    - Only our Cool Action Dual Effects® material contains millions of Serta’s MicroSupport® and MicroCool+ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate heat away from the body.

    Infused, not Coated or Blended with Gel

    - Using a proprietary process, our MicroSupport® and MicroCool+ gels are actually infused directly into our exclusive premium memory foam while the foam is being produced. This gives our Cool Action material a special combination of comfort, support, breathability, and durability. Other so-called “gel” memory foams may use dye and polyol thickeners in place of real gel. Depending on the type of material used, these additives may only have a limited impact on the performance of the foam.

    More Gel in a Rich, Premium Foam

    - Unlike some other “gel infused” foams sold at discount prices, we infuse our Cool Action Dual Effects® material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is denser than these discount products. This creates a richer, more premium feeling finished product with excellent support and durability.

Did You Know?


98% of iComfort owners surveyed are satisfied with their mattress purchase and 97% would recommend iComfort to a friend or colleague. (Source: GFK Buyer Satisfaction Study, 2012)

Shop the Collection Starting at $1299 (Queen Set)
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  • Brilliant EFX $2,199 (Queen set)
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  • Visionary EFX Plush $1,999 (Queen set)
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  • Visionary EFX Cushion Firm $1,999 (Queen set)
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  • Intellectual EFX $1,699 (Queen set)
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  • Aura EFX $1,499 (Queen set)
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Get a Free Info Kit

Interested in learning more about the iComfort® Sleep System by Serta®? Request your Free Info Kit now and you'll receive an exclusive iComfort DVD that includes real customer testimonials, an iComfort brochure and a sample of our Cool Action Gel Memory Foam -- so you can experience our unique gel memory foam technology for yourself.

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Mattress shopping – simplified

Still not sure if an all-foam mattress is right for you? Check out our iSeries® Hybrid Sleep System by Serta® featuring the same memory foam innovations used in iComfort® mattresses, but in a more traditional construction with an advanced innerspring support system. And, like iComfort®, all iSeries® mattresses are compatible with a Serta® adjustable foundation for a completely customizable bedroom experience.



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