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Meet the mattress that revolutionized memory foam.

Since its introduction in 2011, the iComfort Sleep System has helped people get the comfort they need without the potential negatives associated with traditional memory foam sleep systems. In fact, 97% of iComfort mattress owners surveyed are satisfied with their mattress purchase!  (Source: GFK Buyer Satisfaction Study, 2015)

Today, every iComfort mattress features our breakthrough Cool Action™ Dual Effects® Gel Memory Foam. This is the world’s first material to infuse both our MicroSupport® and MicroCool+™ gels into premium memory foam for an extremely comfortable and supportive sleep surface while helping to reduce the heat build-up that can be associated with memory foam mattresses. You can choose from a variety of models ranging in feel from luxuriously plush to extra-firm, and every iComfort mattress is compatible with a Serta Adjustable Foundation for customized comfort and support.

What Makes iComfort Technology Different?

  • Outstanding Pressure Relief
  • Support Where You Need it Most
  • Enhanced Cooling Comfort
  • Serta Exclusive Technology
  • Comfort that Last

Try your iComfort® mattress for 120 days.

Your body's comfort needs are as unique as you are. We know that choosing your next mattress is not just an important decision – it’s an important investment. That’s why we offer a 120 day in-home trial with our iComfort mattresses, allowing you to exchange your mattress if you determine you need a different level of comfort.***

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Experience the Benefits of an Adjustable Foundation

  • Customized Comfort & Support

    Adjust the head and/or foot of your mattress to find the perfect position. Plus, select models have advanced features such as variable massage options and pre-set positions!

  • Ease back, neck & shoulder pain

    Elevating the head and foot of the mattress can help alleviate pressure on your back, neck and shoulders.

  • Improve Circulation

    Elevating your head and feet can help increase blood flow, which can help reduce tossing and turning.

  • Reduce Snoring

    With an adjustable foundation, you can adjust the position of your head to help open up airways and help reduce snoring.

    While many have told us they experience these benefits from an adjustable foundation, these claims have not been validated by medical testing. Your bed’s foundation is not a medical device. Please consult your doctor if you suffer from any of these medical conditions.

For iComfort® mattresses, we recommend :

  • Serta® Motion Custom

    From $2,499** Queen
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  • Serta® Motion Signature

    From $1,700** Queen
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  • Serta® Motion Perfect®  II

    From $1,700** Queen
    Learn More






**Purchase any Serta iComfort® or iSeries® mattress set between February 3, 2016 and February 29, 2016 and receive your choice of either a free standard box spring (same size as the mattress purchased) or up to $400 off a qualified Serta adjustable foundation. Savings offers on the adjustable foundations will vary by size and are available only with the Motion Perfect® II and Motion SignatureTM adjustable foundation models. Maximum $400 savings applies only to king size adjustable mattress sets that include two Twin XL adjustable foundation pieces. Offer available only at participating retailers in the United States and the District of Columbia. This offer may not be applied to previous purchases and cannot be combined with any other offer. Void where prohibited by law. Visit to find participating retailers. See store for details. © 2016 Serta, Inc.

†Suggested retail pricing; see store for details.

***Policies set by local retailer. See store for details. Excludes delivery and set up fees. Other charges may apply. Offer does not apply to Serta® Adjustable Foundations, iComfort® Pillows and other iComfort® accessories. The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications. LLC, used under license. For award information, visit

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$1,000 $1,500 $2,000 $3,000 $4,000 $6,000 $8.000 $10,000
  • Brilliant EFX $2,199 (Queen set)
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  • Visionary EFX Plush $1,999 (Queen set)
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  • Visionary EFX Cushion Firm $1,999 (Queen set)
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  • Intellectual EFX $1,699 (Queen set)
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  • Aura EFX $1,499 (Queen set)
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*As of September, 2015

Get a Free Info Kit

Interested in learning more about the iComfort® Sleep System by Serta®? Request your Free Info Kit now and you'll receive an exclusive iComfort DVD that includes real customer testimonials, an iComfort brochure and a sample of our Cool Action Gel Memory Foam -- so you can experience our unique gel memory foam technology for yourself.

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Mattress shopping – simplified

Still not sure if an all-foam mattress is right for you? Check out our iSeries® Hybrid Sleep System by Serta® featuring the same memory foam innovations used in iComfort® mattresses, but in a more traditional construction with an advanced innerspring support system. And, like iComfort®, all iSeries® mattresses are compatible with a Serta® adjustable foundation for a completely customizable bedroom experience.



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  • iComfort® Directions Epic

    $2,999.00 $2,774.00 (Queen Set)
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  • iComfort® Avid EverFeel

    $2,799.00 $2,574.00 (Queen Set)
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  • iComfort® Directions Reinvention

    $2,699.00 $2,474.00 (Queen Set)
    Learn More
  • iComfort® Vivacious EverFeel

    $2,599.00 $2,374.00 (Queen Set)
    Learn More
  • iComfort® Renewal EverFeel

    $2,499.00 $2,274.00 (Queen Set)
    Learn More
  • iComfort® Directions Acumen

    $2,299.00 $2,074.00 (Queen Set)
    Learn More
  • iComfort® Directions Acumen Firm

    $2,299.00 $2,074.00 (Queen Set)
    Learn More
  • iComfort® Prodigy EverFeel

    $1,999.00 $1,774.00 (Queen Set)
    Learn More
  • iComfort® Directions Inception

    $1,999.00 $1,774.00 (Queen Set)
    Learn More
  • iComfort® Savant EverFeel Firm

    $1,799.00 $1,574.00 (Queen Set)
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  • iComfort® Savant EverFeel Plush

    $1,799.00 $1,574.00 (Queen Set)
    Learn More
  • iComfort® Genius EverFeel

    $1,599.00 $1,374.00 (Queen Set)
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  • iComfort® Insight EverFeel

    $1,299.00 $1,074.00 (Queen Set)
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