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Sep 15 2014

Serta Comforts Our Heroes

Serta Comforts Our Heroes

What happens to military families while their loved one is receiving treatment? Thanks to Fisher House Foundation, military families can receive housing close to a loved one during hospitalization for an illness, disease, or injury for no cost. Fisher House Foundation makes it possible for military and veterans’ families to be comfortable while a loved one is receiving treatment.

To bring the comfort of Serta to Fisher House guests, Serta wants to donate 2,500 nights of good sleep to Fisher Houses across the country. But we can’t do it alone! Share a photo of what comforts you on Twitter and Instagram with the hashtag #comfie and #SertaComforts. For every qualified entry, we will donate one night’s stay at Fisher House locations across the country up to 2,500 nights paid for by Serta!

To thank you for giving back to the Fisher House, Serta will give away two iComfort® pillows to one randomly selected winner each week!

Share you photo and help Serta Comfort Our Heroes today! Learn more about Fisher House Foundation.



SWEEPSTAKES PERIOD:  The Serta Comforts Our Heroes Sweepstakes (“Sweepstakes”) begins at 10:00 a.m. CDT on September 15, 2014, and ends at 11:59 p.m. CST on November 11, 2014 (“Sweepstakes Period”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc.  All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes.  Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY.  Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address; or (ii) individuals who entered a promotion sponsored by Sponsor and received a promotion prize valued at $600 or more during the period of September 15, 2013 through September 14, 2014.

HOW TO ENTER:  To enter the Sweepstakes, during the Sweepstakes Period tweet a photo showing “what comforts you”.  To be considered a qualified entry, entrants must be following @SertaMattress, and must also include the hashtags: #SertaComforts and #sweeps. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

Limit one entry per person per day. Entries by the same person in excess of the limits stated herein will be disqualified. Attempts by the same individual to submit multiple entries by using multiple Twitter accounts may result in disqualification, at Sponsor’s sole discretion.  Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.

For each entry, up to the first 2,500 entries, Serta will donate one night’s stay at the Fisher House.

Entries (i) must be the original and sole creation of the submitting entrant, and all right, title and interest including but not limited to the copyright in any Entry, must be owned solely by the submitting entrant;  (ii) may not have been submitted in any other competition, (iii) may not have been published; (iv) may not infringe upon any third party’s rights, including but not limited to, copyright, patent or trademark, or rights of privacy or publicity, or contain material that is or may be considered defamatory, slanderous or libelous, or portray or depict any person, product or entity in a false light; (v) may not violate any law, rule or regulation; (vi) may not contain any virus, bugs, or other deleterious material; and (vii) may not contain inappropriate content, for example but not limited to, profanity, defamatory statements, words or symbols widely considered offensive to individuals of any certain race, ethnicity, religious, sexual orientation or socioeconomic groups, threats to any person, place, business, or group.  Each entrant warrants and represents that his/her Entry complies with all of those conditions. Any non-complying Entry will subject the entrant to disqualification in Sponsor’s sole discretion.


Eight (8) Prizes:  Each Prize winner (“Winner”) will receive two (2) iComfort Scrunch pillows.  The approximate retail value (ARV) of each Weekly Prize is $158.

ARV of all prizes is $1,264.  Any difference between the stated ARV and the actual value, if any, will not be awarded.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS.  Each day Sponsor will randomly a select winner in a random drawing consisting of all qualified entries from the previous calendar day.   The drawing will be conducted as follows.

Weekly Prize Winner Selection:  One Weekly Prize winner will be selected, from among all eligible entries received the respective drawing period, in a random drawing (each a “Drawing”) to be held on the dates set forth below (each a “Drawing Date”).  The drawings will be conducted by Sponsor or its designee, the judges of the Sweepstakes, whose decisions are final and binding on all matters related to the Sweepstakes.  Non-winning entries will not be carried over into subsequent Weekly Prize Drawings.

Drawing Period Start Date/Time End Date/Time Approximate Drawing Date
1 9/15/14; 10:00:00 a.m. CDT 9/21/14; 11:59:59 p.m. CDT 9/23/14
2 9/22/14; 12:00:00 a.m. CDT 9/28/14; 11:59:59 p.m. CDT 9/30/14
3 9/29/14; 12:00:00 a.m. CDT 10/5/14; 11:59:59 p.m. CDT 10/7/14
4 10/6/14; 12:00:00 a.m. CDT 10/12/14; 11:59:59 p.m. CDT 10/14/14
5 10/13/14; 12:00:00 a.m. CDT 10/19/14; 11:59:59 p.m. CDT 10/21/14
6 10/20/14; 12:00:00 a.m. CDT 10/26/14; 11:59:59 p.m. CDT 10/28/14
7 10/27/14; 12:00:00 a.m. CDT 11/2/14; 11:59:59 p.m. CST 11/4/14
8 11/3/14; 12:00:00 a.m. CST 11/11/14; 11:59:59 p.m. CST 11/13/14

Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after each day’s drawing and will asked to provide his her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and (b) have your account settings set to “unprotected” and/or “public.”

If a Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the Winner will be disqualified and no alternate winner will be selected.   Delivery of the prizes will be coordinated with each Winner by the Sponsor.

In addition to the above, in the event a Canadian resident is a Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone.  Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification. In the event a Canadian Winner is disqualified no alternate winner will be selected.


ODDS OF WINNING.  Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION.  Except where prohibited, by participating in the Sweepstakes entrants agree that:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction.  Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that:  (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any  participant be permitted to obtain awards for and hereby waives all rights to claim  punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or  otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

OTHER.  Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules.  CAUTION:  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.

Sponsor reserves the right to disqualify any non-conforming entries.  Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure.  In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation.  The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited.  In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry.  “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.

GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation.  By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations.  Void where prohibited.   Taxes on prizes are sole responsibility of Winners.  For Winners’ names, available after November 30, 2014, send a separate, self-addressed, stamped envelope to Serta Inc.,  2600 Forbs Avenue,  Hoffman Estates, IL 60192 Attn:  Serta Comforts Our Heroes Sweepstakes Winners. VT residents may omit return postage.  Requests must be received no later than December 15, 2014.

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