SERTA HOLLYWOOD HERD SWEEPSTAKES

OFFICIAL CONTEST RULES

NO PURCHASE NECESSARY TO ENTER OR WIN

SWEEPSTAKES PERIOD: The Serta Hollywood Herd Sweepstakes (“Sweepstakes”) begins at 5:00 p.m. CST on February 26, 2017, and ends at 11:59 p.m. CST on February 26, 2017 (“Sweepstakes Period”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc. All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES: By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes. Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY. Legal residents of the 50 United States, and the District of Columbia who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address.

How to enter: To enter the Sweepstakes, during the Sweepstakes Period tweet your favorite movie title with some of the words in the movie title replaced by the word “Sheep,” or a sheep related term, such as “Baah,” “Hoof,” “Wool,” etc. You must include the hashtag #ReplaceMovieNameWithSheep and #Sweepstakes. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

Limit one entry per person. Entries by the same person in excess of the limits stated herein will be disqualified. Attempts by the same individual to submit multiple entries by using multiple Twitter accounts may result in disqualification, at Sponsor’s sole discretion. Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.

PRIZES AND THE VALUE OF THE PRIZES.

A.      One Hundred (100) First Prizes: Each First Prize winner will receive one (1) Serta Counting Sheep Plushie. The approximate retail value (ARV) of the First Prize is $5.

ARV of all prizes is $500. Any difference between the stated ARV and the actual value, if any, will not be awarded.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS. Sponsor will randomly select entries to retweet. The entrants who submitted the first one hundred (100) entries retweeted by Sponsor will be the First Prize Provisional Winners.

The First Prize Provisional Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after the close of the Sweepstakes Period and will asked to provide his her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and (b) have your account settings set to “unprotected” and/or “public.”

If a First Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the First Prize Provisional Winner will be disqualified and no alternate winner will be selected.

A PARTICIPANT IS NOT A WINNER OF A PRIZE UNLESS AND UNTIL SPONSOR HAS COMPLETED ITS VERIFICATION OF PARTICIPANT’S ELIGIBILITY AND COMPLIANCE WITH THESE OFFICIAL RULES.

ODDS OF WINNING. Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION. Except where prohibited, by participating in the Sweepstakes entrants agree that: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction. Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys' fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

PRIVACY. You are providing your information to Sponsors and not to Facebook, Inc. Information collected from online entrants is subject to Serta Inc.’s privacy policy at http://www.serta.com/privacy-policy.

DISPUTE RESOLUTION. Except where prohibited, by participating Contest entrants agree that: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsors and their agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction. Entrant agrees that any action at law or in equity arising out of or relating to this Contest, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Contest, each entrant agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Contest, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Contest but in no event attorneys' fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

OTHER. Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules. CAUTION: Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.

Sponsor reserves the right to disqualify any non-conforming entries. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure. In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation. The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited. In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.

GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner's name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation. By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations. Void where prohibited. Taxes on prizes are sole responsibility of Winners. For Winners’ names, available after March 1, 2017, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn: Serta Hollywood Herd Sweepstakes Winners. VT residents may omit return postage. Requests must be received no later than March 30, 2017.