I love my new iComfort Everfeel Pillow, I no longer wake up with a stiff neck because the iComfort Everfeel Pillow cradles my head and gives me the support I need all night. It doesn't go flat and I don't have to adjust it constantly. I did a lot of online research about pillows and visited many stores before I found this pillow and I am so glad I did. It's much better than my old pillow so I replaced my families pillows with iComfort Everfeel Pillow's. We absolutely love them!