Serta® Counting Sheep
Learn more about the Serta Counting Sheep you love not to count.
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Meet the Counting Sheep
They’re not just a number. Each Counting Sheep has a story to tell.
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Counting Sheep History
Before they were TV stars.
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Downloads & Wallpapers
Upgrade your desktop wallpaper to the Serta Counting Sheep.
The Great Mattress Heist
The Counting Sheep advertising campaign is now in its 11th year. Serta—along with their advertising agency of record, Doner—continues its long-standing partnership with Aardman, the original animator of The Counting Sheep as well as the creators of Wallace & Gromit. Watch this commercial and a look at the process behind our most ambitious ad yet, “The Great Mattress Heist.”
Watch the Commercial
Watch the Behind-the-Scenes Video
