October 4, 2017
Filed under: Press Article

Serta, Inc. Names Leo Burnett Group as its New Creative Agency

Serta, Inc., announced its selection of Leo Burnett Group as the company’s new lead creative agency, following a review process.

ATLANTA and HOFFMAN ESTATES, IL, October 3, 2017 – Serta, Inc., a subsidiary of Serta Simmons Bedding, LLC (SSB), announced its selection of Leo Burnett Group as the company’s new lead creative agency, following a review process.

“The agency appointment was made after a rigorous review. On behalf of Serta, I would like to thank all of the participating agencies who demonstrated a high level of thinking and creative approaches. We selected Leo Burnett based on their understanding of our business and creative vision,” said Warren Kornblum, Interim Chief Marketing Officer for SSB. “We look forward to partnering with the team at Leo Burnett to deliver bold, innovative ideas and creative campaigns that will extend Serta’s position as the best-selling brand in the United States.”

“We look forward to creating a new partnership with Leo Burnett,” said Andrew Gross, Executive Vice President, Marketing for the Serta brand. Doner previously led Serta’s creative account. “We would like to thank Doner for their many years of service with us and for their past contributions in making Serta the top-selling brand,” Gross added.

“We are thrilled to be partnering with Serta. The brand has a storied history of product and marketing innovation that has defined comfort and sleep for generations,” said Rich Stoddart, CEO, Leo Burnett Worldwide. “Our focus, in close partnership with the Serta team, is to help evolve the brand with a relentless focus on reaffirming Serta’s position as the undisputed category leader.”

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection. As a leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than100 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other licensees who manufacture mattresses in the United States, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Leo Burnett Worldwide

Leo Burnett Worldwide is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, with offices within Publicis One, the agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, Kraft, McDonald’s, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett and its rich, 82-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.