Which Counting Sheep Are You?

April 10, 2014

Sheep Like Me Sweepstakes

Do you speak multiple languages? Are you a fan of war movies and westerns? Do you believe in ghosts? Each of the Serta Counting Sheep has a unique personality…just like you! Which sheep is most like you? We want to know!

Tweet and win!

Send a tweet telling us which Counting Sheep is most like you and why and you’ll be entered to win a collectible Serta Counting Sheep plush toy! We’re giving away 15 collectible Serta Counting Sheep plush toys to one lucky winner each day for 15 days.

To enter, tweet which Counting Sheep you are most like and why followed by the hashtag #SheepLikeMe. For example, a qualified tweet might say: Serta Sheep #9 because I love practical jokes #SheepLikeMe.

Each day, Serta will randomly select a winner from qualified entries from the previous day. Participants must follow @SertaMattresses on Twitter in order to enter. One winner per day will receive a collectible Serta Counting Sheep plush toy!

Learn more about each of the Counting Sheep’s personalities, interests and hobbies here. Then, tweet your answer to be entered to win!

The sweepstakes will run from April 11, 2014, through April 25, 2014, exclusively on Twitter.


Official Rules 


SWEEPSTAKES PERIOD:  The Serta Sheep Like Me Sweepstakes (“Sweepstakes”) begins at 2:00 p.m. CDT on April 11, 2014, and ends at 11:59 p.m. CDT on April 25, 2014 (“Sweepstakes Period”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc.  All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes.  Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY.  Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address; or (ii) individuals who entered a promotion sponsored by Sponsor and received a promotion prize valued at $600 or more during the period of April 11, 2013 through April 10, 2014.


HOW TO ENTER:  To enter the Sweepstakes, during the Sweepstakes Period tweet which Counting Sleep you are most like and why.  To be considered a qualified entry, entrants must be following @SertaMattress, and must also include the hashtag #SheepLikeMe. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

Limit one entry per person per day. Entries by the same person in excess of the limits stated herein will be disqualified. Attempts by the same individual to submit multiple entries by using multiple Twitter accounts may result in disqualification, at Sponsor’s sole discretion.  Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.


Fifteen (15) Daily Prizes:  Each Prize winner (“Winner”) will receive one (1) Serta Counting Sheep Plushie.  The approximate retail value (ARV) of the First Prize is $4.25.

ARV of all prizes is $64.  Any difference between the stated ARV and the actual value, if any, will not be awarded.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS.  Each day Sponsor will randomly a select winner in a random drawing consisting of all qualified entries from the previous calendar day.   The drawing will be conducted as follows.

Daily Prize Winner Selection:  One Daily Prize winner will be selected, from among all eligible entries received the previous day, in a random drawing (each a “Drawing”) to be held on the dates set forth below (each a “Drawing Date”).  The drawings will be conducted by Sponsor or its designee, the judges of the Sweepstakes, whose decisions are final and binding on all matters related to the Sweepstakes.  Non-winning entries will not be carried over into subsequent Daily Prize drawings.


Drawing Start Date/Time End Date/Time Drawing Date
1 4/11/14; 2:00:00 p.m. CDT 4/11/14; 11:59:59 p.m. CDT 4/14/14
2 4/12/14; 12:00:00 a.m. CDT 4/12/14; 11:59:59 p.m. CDT 4/14/14
3 4/13/14; 12:00:00 a.m. CDT 4/13/14; 11:59:59 p.m. CDT 4/14/14
4 4/14/14; 12:00:00 a.m. CDT 4/14/14; 11:59:59 p.m. CDT 4/15/14
5 4/15/14; 12:00:00 a.m. CDT 4/15/14; 11:59:59 p.m. CDT 4/16/14
6 4/16/14; 12:00:00 a.m. CDT 4/16/14; 11:59:59 p.m. CDT 4/17/14
7 4/17/14; 12:00:00 a.m. CDT 4/17/14; 11:59:59 p.m. CDT 4/18/14
8 4/18/14; 12:00:00 a.m. CDT 4/18/14; 11:59:59 p.m. CDT 4/21/14
9 4/19/14; 12:00:00 a.m. CDT 4/19/14; 11:59:59 p.m. CDT 4/21/14
10 4/20/14; 12:00:00 a.m. CDT 4/20/14; 11:59:59 p.m. CDT 4/21/14
11 4/21/14; 12:00:00 a.m. CDT 4/21/14; 11:59:59 p.m. CDT 4/22/14
12 4/22/14; 12:00:00 a.m. CDT 4/22/14; 11:59:59 p.m. CDT 4/23/14
13 4/23/14; 12:00:00 a.m. CDT 4/23/14; 11:59:59 p.m. CDT 4/24/14
14 4/24/14; 12:00:00 a.m. CDT 4/24/14; 11:59:59 p.m. CDT 4/25/14
15 4/25/14; 12:00:00 a.m. CDT 4/25/14; 11:59:59 p.m. CDT 4/28/14

Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after each day’s drawing and will asked to provide his her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and (b) have your account settings set to “unprotected” and/or “public.”

If a Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the Winner will be disqualified and no alternate winner will be selected.   Delivery of the prizes will be coordinated with each Winner by the Sponsor.

In addition to the above, in the event a Canadian resident is a Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone.  Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification. In the event a Canadian Winner is disqualified no alternate winner will be selected.


ODDS OF WINNING.  Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION.  Except where prohibited, by participating in the Sweepstakes entrants agree that:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction.  Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that:  (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any  participant be permitted to obtain awards for and hereby waives all rights to claim  punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or  otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.


OTHER.  Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules.  CAUTION:  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.


Sponsor reserves the right to disqualify any non-conforming entries.  Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure.  In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation.  The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited.  In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry.  “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.


GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation.  By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations.  Void where prohibited.   Taxes on prizes are sole responsibility of Winners.  For Winners’ names, available after May 31, 2014, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn:  Serta Sheep Like Me Sweepstakes Winners. VT residents may omit return postage.  Requests must be received no later than June 15, 2014.

Enter the Summer of Serta Giveaway

July 15, 2013

Nothing is more thrilling than the anticipation of summer vacation. Whether you’re traveling abroad and experiencing local cultures and cuisines or spending a weekend catching some rays at the beach, nothing brings the family together like a summer vacation.

The Serta Counting Sheep are looking for you to count them – wherever you may travel this summer. Each week the Counting Sheep will pop up somewhere new on Twitter and it’s up to you to caption their adventures.

Read on to find out how you can join us to enter to win a weekly prize!

Tweet and Win!

Serta will be holding a caption contest on Twitter each week between July 15, 2013 and August 11, 2013.  Serta will tweet a picture featuring a Serta Counting Sheep each Monday and you have until the following Sunday to tweet a clever caption of the photo using the hashtag #SummerOfSerta.

Week One – enter 7/15 through 7/21

Week Two – enter 7/22 through 7/28

Week Three – enter 7/29 through 8/4

Week Four – enter 8/5 through 8/11


Serta will retweet its favorite captions; of those retweets, one lucky winner will be selected at random each week to win the Serta pillow set of his or her choice! That means four chances to win!


Enter to Win:

  1. Follow @SertaMattresses on Twitter.
  2. Tweet a caption of this week’s photo (tweeted by @SertaMattresses) using the hashtag #SummerOfSerta.
  3. Check back to see if your caption has been retweeted! The winner will be announced the following week.


Official Rules:

To enter this giveaway you must be 18 years of age and live in the United States or Canada (excluding Quebec).  The giveaway is valid July 15, 2013 – August 11, 2013.  Of the entries that are retweeted by @SertaMattresses, one winner will be selected at random each week. The winner will receive a Serta pillow set of his or her choosing. (Serta may retweet more than one (1) person; of those who are retweeted, only one (1) person each week will be selected to win).  NO PURCHASE NECESSARY TO ENTER OR WIN.  Odds of winning depend on number of entries received.   Sponsored by Serta, Inc., 2600 Forbs Ave., Hoffman Estates, IL 60192.  Individuals suspected of using multiple Twitter accounts to enter will be disqualified.

Join the Hollywood Herd!

February 22, 2013

The Serta Counting Sheep Nominees GiveawayDid you see a movie this year that absolutely blew you away? Have you herd how riveting Argo was? Are you obsessed with Les Miserables? Or do you love Daniel Day-Lewis’s performance in Lincoln?  Well, it’s time for your favorite nominees to be recognized on February 24 on Hollywood’s biggest night.

Speaking of nominees and awards, did you know that Serta has its very own award winners?  That’s right, the beloved Counting Sheep were honored as Advertising Icons of the year in 2008.  It’s been a little while since our furry friends have enjoyed the award spotlight, so we’re helping them out on Sunday night.  Read on to learn more and to find out how you can join us to enter to win some great Serta prizes!

Tweet and Win!

Don’t nod off during the commercials when you can play along on awards night with the Serta® Counting Sheep Nominees Giveaway.

To join in the fun, Twitter users must simply replace a word in a nominee’s name with the word “sheep” followed by the hashtag #ReplaceMovieNodsWithSheep. That means, Life of Pi becomes Life of Sheep and so on!


Here is an example of a qualifying tweet: 

I’m betting on Silver Sheep Playbook!  #ReplaceMovieNodsWithSheep


If you are one of the first 50 people to have @SertaMattresses retweet your message, you will automatically be selected to receive a free Serta Counting Sheep plushie!  Then, one lucky winner from these 50 individuals will be selected to win two iComfort gel memory foam pillows!

Official Rules:

To enter this giveaway you must be 18 years of age and live in the contiguous United States (excludes Alaska and Hawaii).  The giveaway is valid only during the duration of the 85th Academy Awards live broadcast on February 24th, 2013. The first 50 individuals whose qualifying message is retweeted by @SertaMattresses will receive a free Serta Counting Sheep plush toy. (ARV of each is $4.) (Serta may retweet more than 50 messages; only the first 50 to be retweeted qualify to win).  One of these 50 individuals will be randomly selected to also receive two (2) iComfort queen size Scrunch Pillows® (ARV of up to $159). ARV of all prizes is $359. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on number of entries recieved. Sponsored by Serta, Inc., 2600 Forbs Ave., Hoffman Estates, IL 60192. Individuals suspected of using multiple Twitter accounts to enter will be disqualified.


Enter to Win:

  1. Post a message on Twitter using the #ReplaceMovieNodsWithSheep and the name of an individual, film or song nominated for an Academy Award, replacing one word of the name with the word “Sheep”, during the awards broadcast on February 24th, 2013.  Tweets must be made during the live broadcast.


This promotion is now closed.  See below for a list of the Twitter handles associated with the first 50 qualifying tweets to be re-tweeted by Serta:








Country Music Fans Can Bid on One-of-a-Kind Counting Sheep

April 10, 2012

Serta and City of Hope are offering Country Music fans a rare opportunity to bid on a special, large Serta Counting Sheep plush toy autographed by some of Country Music’s hottest stars!  Serta’s large display Counting Sheep are rarely sold to the public, and this is the first sheep in the herd to rub hooves with Nashville’s elite! 

This adorable #60 Counting Sheep is a special Serta Anniversary Edition measuring 30″ high.  All profits go to City of Hope. All profits go to City of Hope to aid in the continued fight against cancer.  CLICK HERE to learn more and bid on this one of a kind Counting Sheep.

Couples Sleeping Separately: Bad For the Relationship?

February 14, 2012

Happy Valentine’s Day!  What better way to send your love than with an adorable Serta Counting Sheep Valentine?  Visit us on Faceook and click on the Sheep Valentines tab to choose your favorite and share with friends.  Each Counting Sheep Valentine is tagged with a message about Serta’s Adopt-a-Sheep for the Fight Against Cancer Event, going on now to raise funds for our friends at City of Hope.  Find us at www.facebook.com/sertamattress.

Now, in honor of Valentine’s Day, we ask an age-old question – is sleeping separately really bad for the relationship? 

The bed: for many, it’s a sacred private space that symbolizes union and intimacy.

But sharing a bed seems to be falling out of favor with some, as more couples choose to go their separate ways at night. In fact, a 2005 National Sleep Foundation poll found that nearly one in four American couples sleeps in separate beds or separate rooms. And the National Association of Home Builders says that by 2015 it expects 60 percent of custom-built homes to have separate master bedrooms.

That may sound decidedly unromantic, but many people have a good reason for splitting up after dark. Sometimes one partner’s nighttime behaviors – loud snoring, sleep talking, restless movements and so forth – are too disruptive. In other cases, the “fit” between the couple’s sleeping habits is the problem. Maybe one person is a light sleeper and the other has a penchant for stealing covers. Or one partner loves to snuggle with the kids in the wee hours while the other can’t get comfortable amidst all the little elbows and knees. Add in conflicting sleep times, differing work schedules and TV habits or electronics and you can see why some partners give up.  Just because a couple chooses to live happily ever after doesn’t mean their nighttime personalities are a perfect match.

Couples come up with different arrangements: two beds in the same room will do the trick for some, while others head for completely separate rooms (especially in the case of loud snoring). Sleep is a fundamental biological need and the bottom line is that we do what’s necessary to protect it.

But are separate beds a sign of a distant relationship? Some couples say bed is a place they connect, talk about the day, share feelings and so on; in the midst of busy schedules and family life, beds can feel like a personal haven. And we know that physical affection – holding, cuddling and intimacy – is an important part of healthy relationships. Our brains release bonding chemicals like oxytocin when we touch each other lovingly. For a couple pulled in different directions by day, sharing a bed might be one of their only sources of physical contact.

Only you and your other half know if sleeping separately is the right plan. But if you want to stay under the sheets together, it’s important to talk and problem solve. If snoring is the issue, consider adjusting your head or body position, avoid alcohol before bed and invest in earplugs. Decide on the rules of the bed, such as if and when pets or kids are welcome.  Make sure the mattress and pillows are comfortable for both of you and negotiate things like bedtime schedules to give each person the best chance at rest.  Remember, couples spend a third of their lives in bed, so it’s well worth a dedicated discussion and some fine-tuning.


Serta & City of Hope Join Forces in the Adopt-a-Sheep for the Fight Against Cancer Event

November 16, 2011

Serta and City of Hope have teamed up to bring the public a new and unique way to support cancer research, treatment and education.   The Adopt-a-Sheep for the Fight Against Cancer Event is going on now and offers people the opportunity to “adopt” a limited edition #60 Counting Sheep plush toy designed by Serta and City of Hope.  This new Counting Sheep will help raise funds for City of Hope through distribution at participating Serta retailers and sales made directly to the public online.  Serta will donate a minimum of $1.50 for each sale or distribution of the #60 plush toy to City of Hope, one of the nation’s leading cancer research, treatment and education centers. The event runs until March 31st, 2012.

Serta Counting Sheep plush toys have been collected by fans since 2000, when Serta first introduced the herd as the reluctant brand icons.  The campaign has been very successful for Serta, earning a Gold Effie and the Counting Sheep a spot on the Advertising Walk of Fame.  The Adopt-a-Sheep Event allows Serta to introduce a new, limited edition plush toy to collectors and the general public while also raising funds for City of Hope and getting people involved in the fight against cancer.

“Serta has a long-standing partnership with City of Hope, and we believe in their innovative approach in fighting cancer and other life-threatening illnesses” says Bob Sherman, president of Serta.  “That is why our Adopt-a-Sheep Event is so important to our company, and we are excited to give people a fun and engaging way to get involved in supporting City of Hope.”

There are two simple ways to bring home a limited edition #60 Counting Sheep plush toy:

1. Visit a participating Serta retailer to receive a #60 Sheep for free with either a qualified purchase or “test rest” of the iComfort® Sleep System, Serta’s latest breakthrough in memory foam technology featuring Cool Action™ material.  The offer will vary by participating retailer; see store for details.   Serta has made a minimum donation of $1.50 to City of Hope for each #60 plush toy distributed to participating retailers.

2. Purchase a #60 Sheep from Serta online by visiting Serta.Com/Adopt and selecting “Buy Your Sheep Online”.   Serta will make a minimum donation of $1.50, up to $9, for each #60 plush toy sold online.

“Serta has been a terrific supporter of City of Hope and we’re delighted to partner with the company to offer consumers a unique way to join the fight against cancer,” said Steve Martin, vice president of marketing, City of Hope. “This year, more than one million people will be diagnosed with cancer. This partnership will enable City of Hope to advance research and improve treatments for patients while giving people a creative way to honor friends and family who have been personally affected by cancer.”

Officially “Adopt” Your Counting Sheep and Honor Loved Ones

Each #60 Counting Sheep comes with an enclosure card, carrying a unique registration code and instructions on how to officially “adopt” your Counting Sheep online at Serta’s Adoption Registration Center.  From here, adoptive families can select a unique name for their Counting Sheep and dedicate the adoption to a loved one touched by cancer.  Once the registration is complete, adopters will have access to exclusive Adopt-a-Sheep content, including a keepsake Adoption Certificate and wallpaper customized with the Sheep’s name and date of adoption.  Serta will make an additional $1.50 donation to City of Hope for each adoption registered online, up to the first 25,000 registrations.

Serta will also recognize each adoption registered online with its Herd for Hope™ Honor Wall and Virtual Pasture.  The Honor Wall will be a living scroll of all adoptions registered online, where adopters can return to find their information and share with friends and family.  A “virtual” #60 sheep will also be placed in Serta’s Virtual Pasture, coming in late November, creating a visual representation of all those joining Serta and City of Hope in the fight against cancer.

The Adopt-a-Sheep for the Fight Against Cancer Event is going on now through March 31st, 2012. Visit Serta.Com/Adopt to find a participating retailer or to purchase a #60 Counting Sheep online.

To learn more about City of Hope, visit www.cityofhope.org.