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Three Serta sheep

About Serta.

A champion of comfort for all, Serta, Inc. (“Serta”) has pioneered sleep innovation for more than 90 years, bringing quality products to more than 150 countries worldwide. Every bed across the Serta®portfolio is designed to provide superior comfort, including the award-winning Perfect Sleeper® and iComfort® collections.

Serta takes a consumer-centric approach in everything it does, with help from its beloved Serta Sheep, the true curators of Serta comfort. In addition to Serta products available to consumers, Serta is a leading provider of beds to the hospitality industry, including several of the world’s largest hotel chains.


The Perfect Sleeper® mattress brand was released to the world—two years before the Serta brand name was introduced.


The Sertapedic® mattress was introduced with the tagline, “You sleep ON it, not in it.”


Serta released the very first plusher “Pillow Soft®” mattress to the world, defying the popular belief that a firmer mattress is always better.


In another industry first, Serta introduced a continuous coil innerspring design.


Serta launched its iconic logo, which is still used today.


The beloved Serta Counting Sheep made their first public appearance and quickly became award-winning brand icons. After a short diva stage, the sheep adjusted to their global fame and are now a dream to work with. 

Serta counting sheep with the number 23

Serta became the first brand in the industry to make all of its mattresses meet or exceed the federal flammability standard.


The Serta Counting Sheep were herded into the Advertising Hall of Fame.


Serta joined forces with the National Sleep Foundation to redesign its Perfect Sleeper® mattresses to help solve 5 common sleep problems: tossing and turning, lack of support, sleeping too hot, partner disturbance, and mattress roll-off or sagging.


Serta launched its breakthrough iComfort Sleep System, our most innovative sleep system with advanced cooling technology.


Serta achieved the ranking of the #1 mattress manufacturer in the United States.


Serta was named America’s Most Recommended Mattress, Pillow and Box Spring brand by the Women’s Choice Award, and earned the recognition again in 2015 and 2016.

Our commitment to safety and sustainability.

We continually strive for the highest-quality standard in everything we do. That’s why you can expect us to always create innovative sleep solutions, optimize manufacturing processes, aim for environmental sustainability, and work seamlessly with our authorized retail partners. 

About Serta Simmons Bedding, LLC.

Serta Simmons Bedding, LLC (“SSB”) owns and manages three of the largest, most influential bedding brands in the mattress industry—National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.), Simmons Bedding Company, LLC, and Tuft & Needle, LLC. SSB is based in Atlanta and operates 36 manufacturing plants in the United States, five in Canada, and one in Puerto Rico. 

Visit Serta Simmons Bedding