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Need a second bed?

Do you have a second bedroom, a child or a second home that needs a new bed? Then simply enjoy your first $100 reward and save. We offer many styles to choose from. Visit your local retailer or serta.com to shop today!

You'll Earn $100 Per Year Up To $1,000

When you purchase a qualifying iComfort or iSeries mattress.

Introducing Serta® VIP Rewards! A program created to help you get a great night's sleep year after year. It's easy to be part of the Serta VIP Rewards program. Purchase any qualifying iComfort or iSeries mattress and we'll start rewarding you every year you keep your mattress.

In fact, you'll earn your first 100 points in just 120 days and and additional 100 points each year up to 1,000. You can use your points toward your 2nd mattress purchase, where 1 point = $1 for qualifying mattresses. When you wish to redeem, simply complete the redemption process and convert your points into dollars and we'll send you a VISA gift card up to $1,000. Plus, we've created a network of partners and offers to bring you additional value every month. Don't you deserve a great night's sleep?

How does Serta® VIP Rewards Work?

  • Register your new mattress set online at www.serta.com/VIPRewards/signup
  • Enter your exclusive Serta® VIP Rewards ID number that is attached to a hang tag on your mattress. If you did not receive a VIP Rewards ID number with your qualifying mattress, you may request one during registration. Each number is unique and may only be entered once.
  • You’ll earn 100 points per year for 10 years, where each point is worth $1 for qualifying mattresses. Click here to see if your mattress qualifies for the VIP Rewards program.
  • The more qualifying mattresses you register, the more points you’ll earn toward your next purchase! See how you can earn more points by clicking on View Redemption Chart below.
Register Now >>Download PDF Brochure

 

How do I redeem my points?

Redemption is easy! When you’re ready to purchase your next mattress you can decide on how many points to redeem (see chart below). You’ll also need to have your mattress information and a copy of the proof of purchase available to complete the process. Don’t worry, we’ll guide you through each step of the redemption process.

Once you register, you can make your first $100 redemption in just 120 days toward your next qualifying mattress!

How do I Redeem my points?Redemption PointsMinimum Mattress PurchaseGift Card Rebate
Redemptions start at $100 100 $999 $100
Redemption requires the following information: 200-1,000 $1,999 $200-$1,000
  • Printed copy of the completed online redemption form
  • A copy of the invoice for the "NEW" bed purchase
  • A photo of the law tag from the original qualifying bed purchased
    (needed on all redemptions for $200 or more)
Terms & Conditions View Redemption Chart
How do I Redeem my points?
Redemptions start at $100
Redemption requires the following information:
  • Printed copy of the completed online redemption form
  • A copy of the invoice for the "NEW" bed purchase
  • A photo of the law tag from the original qualifying bed purchased
    (needed on all redemptions for $200 or more)
Redemption Points Minimum Mattress Purchase Gift Card Rebate
100 $999 $100
200-1,000 $1,999 $200-$1,000
Terms & Conditions View Redemption Chart

Love your new bed?
Tell your friends, earn more rewards!

With our Refer-A-Friend we make it easy for your friends and family to enjoy restful sleep too.

Did you know 97% would recommend iComfort® to a friend or colleague?*

  • You'll get an extra 100 points and your friend will receive a valuable mail-in offer on their new purchase. It will be exclusive to them just for being referred by you.
  • Enter as many friends and family as you wish

Who do you know that deserves quality sleep night after night?


Refer a Friend

*Source: GfK Buyer Satisfaction Study, 2012

Qualifying Beds

VIP Rewards program is available for customers who have purchased any 2014 iComfort® or iSeries® mattress.

Qualifying Beds

Frequently Asked Questions

How do I qualify for the Serta® VIP Rewards program?

To qualify for Serta VIP Rewards, you must be an individual who is at least 18 years of age and a resident in the United States...

View Additional FAQ's

VIP Rewards Partner Network

Our exclusive Serta VIP Rewards partner program will offer our members special offers and discounts. Your first partner offer could save you $100! We're working hard to bring you exceptional values every month. 

Our exclusive Serta VIP Rewards partner program will offer our members special offers and discounts. Your first partner offer could save you $100! We're working hard to bring you exceptional values every month.