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Serta® Counting Sheep

Learn more about the Serta Counting Sheep you love not to count.


The Great Mattress Heist

The Counting Sheep advertising campaign is now in its 11th year. Serta—along with their advertising agency of record, Doner—continues its long-standing partnership with Aardman, the original animator of The Counting Sheep as well as the creators of Wallace & Gromit. Watch this commercial and a look at the process behind our most ambitious ad yet, “The Great Mattress Heist.”

Watch the Commercial

Watch the Behind-the-Scenes Video