Zzzz for Teens

August 20, 2015

It’s that time of year again. Get ready, it’s happening…back to school!

Along with new books, pencils, and backpacks comes a new sleep routine for teenagers.

Long gone are their summer days of sleeping in and napping by the pool. A new school year can bring heightened stress and adjustments to a teen’s sleep schedule. Did you know teens need about 8 to 10 hours of sleep each night, yet many get far less?

Sleep is important for growing teens to help them pay attention in the classroom, maintain a regular mood, and stay healthy. With irregular sleep patterns like staying up late on the weekends and sleeping in, many teenagers are hurting their quality of sleep.

Here’s how teens can get the sleep they need:

Teenager sleeping

-Make it a priority. Making an effort to get to bed on time each night, even on the weekends, is crucial for teens to keep a consistent schedule. This can be challenging when teens want to spend time with friends, but 8 to 10 hours of sleep is important.

-Cut out screen time before bedtime. Reducing the time spent on

cellphones, tablets, or computers is becoming increasingly important for the health of teens. This can be a tricky habit to break for social teenagers, but screen time does not belong at bedtime. Not only does the light from tech devices make it more difficult to fall asleep, they can be a huge distraction from actually falling asleep.

-Get the homework done early! Avoiding late night study sessions that can cause stress helps teenagers have time to relax and calm down before bed. A relaxing bedtime routine makes it easier to fall and stay asleep.

-Keep a clean room. There’s a reason mom is always nagging about a clean room – it helps with the quality of sleep. A clean, quiet bedroom creates a soothing environment suitable for sleep.

-Avoid late night snacks.  Late night snacks, like caffeine or greasy foods, can make it more difficult to fall asleep and get a good night of sleep.

Get rested and ready for a great school year! For more tips on teens and sleep, visit the National Sleep Foundation.

Tweet Your Heartbreak Advice Sweepstakes!

August 20, 2015

People everywhere are breaking up with the Counting Sheep in favor of a new Serta Perfect Sleeper mattress! Help the Counting Sheep mend their broken hearts by tweeting advice on how to cope with heartbreak!

: Serta Tweet Your Heartbreak Advice Sweepstakes

Tweet and win!

To enter, participants will be asked to send a tweet with heartbreak advice for the Serta Counting Sheep using the hashtags “#SertaSheepHeartbreak” and “Sweepstakes”. If your entry is one of the first 50 retweeted by Serta, you’ll receive a Serta Counting Sheep plush toy!

 

Here are a few example entries:

“Eat ice cream on a couch instead of a mattress! #SertaSheepHeartbreak #Sweepstakes”

“Write a letter, tie it to a balloon, and let your feelings go! #SertaSheepHeartbreak #Sweepstakes”

“Hit the gym! Work that fluff! Cheer up! # SertaSheepHeartbreak #Sweepstakes”

 

The first 50 tweets retweeted by @SertaMattresses will receive a Serta Counting Sheep plush toy. To be considered a qualified Tweet, the participant’s profile must be set to “public.”

The sweepstakes will run from August 20, 2015, through August 23, 2015, exclusively on Serta’s Twitter page.

 

Official Rules

 

SERTA’S TWEET YOUR HEARTBREAK SWEEPSTAKES

 

NO PURCHASE NECESSARY TO ENTER OR WIN. 

SWEEPSTAKES PERIOD:  Serta’s Tweet Your Heartbreak Sweepstakes (“Sweepstakes”) begins at 10:00 a.m. Central Daylight Saving Time (“CDT”) on August 20, 2015, and ends at 11:59 p.m. CDT on August 23, 2015 (“Sweepstakes Period”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc.  All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes.  Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY.  Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address.

 

HOW TO ENTER:  To enter the Sweepstakes, during the Sweepstakes Period tweet y tweet advice that will help the Counting Sheep mend their broken hearts.  You must include the hashtags #SertaSheepHeartbreak and #Sweepstakes. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

 

Limit one entry per person per day. Entries by the same person in excess of the limits stated herein will be disqualified. Entrants may not resubmit a previously submitted entry. Attempts by the same individual to submit multiple entries by using multiple Twitter accounts may result in disqualification, at Sponsor’s sole discretion.  Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.

PRIZES AND THE VALUE OF THE PRIZES.

Fifty (50) First Prizes:  Each First Prize winner will receive one (1) Serta Counting Sheep Plushie.  The approximate retail value (ARV) of the First Prize is $5.00 (USD).   ARV of all prizes is $250 (USD).  Any difference between the stated ARV and the actual value, if any, will not be awarded.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS.  Sponsor will randomly select entries to retweet.   The entrants who submitted the first fifty (50) entries retweeted by Sponsor will be the First Prize Provisional Winners.

The First Prize Provisional Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after the close of the Sweepstakes Period and will asked to provide his/her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and (b) have your account settings set to “unprotected” and/or “public.”

If a First Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the First Prize Provisional Winner will be disqualified and no alternate winner will be selected.

In addition to the above, in the event a Canadian resident is a First Prize Provisional Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone.  Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification.  In the event a First Prize Provisional Winner is disqualified no alternate winner will be selected.

A PARTICIPANT IS NOT A WINNER OF A PRIZE UNLESS AND UNTIL SPONSOR HAS COMPLETED ITS VERIFICATION OF PARTICIPANT’S ELIGIBILITY AND COMPLIANCE WITH THESE OFFICIAL RULES.

ODDS OF WINNING.  Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION.  Except where prohibited, by participating in the Sweepstakes entrants agree that:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction.  Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that:  (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any  participant be permitted to obtain awards for and hereby waives all rights to claim  punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or  otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

 

OTHER.  Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules.  CAUTION:  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.

 

Sponsor reserves the right to disqualify any non-conforming entries.  Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure.  In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation.  The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited.  In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry.  “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.

 

GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation.  By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations.  Void where prohibited.   Taxes on prizes are sole responsibility of Winners.  For Winners’ names, available after August 30, 2015, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn:  Serta’s Tweet Your Heartbreak Sweepstakes Winners. VT residents may omit return postage.  Requests must be received no later than September 30, 2015.

 

Always Comfortable with Dad Sweepstakes

June 14, 2015

Dads, uncles, grandfathers, stepdads, brothers, and friends may have awkward dance moves, be a die-hard sports fanatic, or tell corny jokes, but it’s what makes them unique! This Father’s Day, celebrate the unique qualities that make the special man in your life who he is!

To celebrate the man in your life, Serta wants to know the unique things you appreciate about him! From June 15, 2015, through June 20, 2015, enter the Always Comfortable with Dad Sweepstakes to win a gift just for him.

Tell us about the special man in your life by sharing a photo and completing the following sentence: “He always _____, but I’m #ComfortableWithThat.” Each day for five days, one daily winner will be randomly selected to receive two Serta pillows of their choice and a Serta Sleep to Go™ Luxury Fleece Blanket. On the last day of the Sweepstakes, one grand prize winner will be randomly selected to receive two Serta pillows of their choice, a Serta Sleep to Go™ Luxury Fleece Blanket, and BBQ Grilling prize pack.

There are three ways to enter:

(1) Fill out the form on Serta’s Facebook Page and upload a photo of the special man in your life and complete the sentence: “He always _____, but I’m #ComfortableWithThat.”

(2) Follow @SertaMattress on Instagram, post a photo of the special man in your life, and complete the sentence “He always _____, but I’m #ComfortableWithThat” using the hashtags #SertaDads and #SertaSweepstakes in the caption. To be considered a qualified entry, your profile must be set to “public.”

(3) Follow @SertaMattresses on Twitter, post a photo of the special man in your life, and complete the sentence “He always _____, but I’m #ComfortableWithThat” using the hashtags #SertaDads and #SertaSweepstakes in the Tweet. To be considered a qualified entry, your profile must be set to “public.”

The sweepstakes will run from June 15, 2015, through June 20, 2015. Visit Serta’s Facebook Page for additional details and Official Rules.

 

Tell the Counting Sheep “It’s Over”!

June 11, 2015

Replace Breakup Song Lyric with Sheep!

 

Everyone is breaking up with the Serta Counting Sheep for the new Serta Perfect Sleeper, designed to solve five common sleep problems! Let the Counting Sheep know it’s over by replacing a breakup song lyric with “sheep.”

 

Tweet and win!

 

To enter the Replace Breakup Song Lyric with Sheep Sweepstakes, participants must send a Tweet replacing any lyric in a breakup song with “sheep” and the hashtags #ReplaceBreakupLyricWithSheep and #SertaSweepstakes. If you are one of the first 100 retweeted by Serta, you’ll receive a Serta Counting Sheep plush toy!

 

For example:

Since You’ve Been Gone” becomes “Since You’ve Been Sheep #ReplaceBreakupLyricWithSheep #SertaSweepstakes

 

Cry Me a River” becomes “Cry Me a Sheep #ReplaceBreakupLyricWithSheep #SertaSweepstakes

 

Songs can be of any genre or time period. The first 100 Tweets retweeted by @SertaMattresses will receive a Serta Counting Sheep plush toy. To be considered a qualified Tweet, the participant’s profile must be set to “public.”

 

The sweepstakes will run from June 11, 2015, through June 14, 2015, exclusively on Serta’s Twitter page.

 

SERTA BREAKUP SONG LYRIC WITH SHEEP SWEEPSTAKES

 

NO PURCHASE NECESSARY TO ENTER OR WIN. 

SWEEPSTAKES PERIOD:  The Serta Breakup Song Lyric with Sheep Sweepstakes (“Sweepstakes”) begins at 10:00 a.m. Central Daylight Saving Time (“CDT”) on June 11, 2015, and ends at 11:59 p.m. CDT on June 14, 2015 (“Sweepstakes Period”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc.  All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes.  Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY.  Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address; or (ii) individuals who entered a promotion sponsored by Sponsor and received a promotion prize valued at $600 or more during the period of June 11, 2014 through June 10, 2015.

 

HOW TO ENTER:  To enter the Sweepstakes, during the Sweepstakes Period tweet your favorite break-up song lyric with one of the words in the break-up song lyric replaced by the word “Sheep.”  You must include the hashtags #ReplaceBreakupLyricWithSheep and #SertaSweepstakes. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

 

Limit one entry per person per day. Entries by the same person in excess of the limits stated herein will be disqualified. Entrants may not resubmit a previously submitted entry. Attempts by the same individual to submit multiple entries by using multiple Twitter accounts may result in disqualification, at Sponsor’s sole discretion.  Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.

PRIZES AND THE VALUE OF THE PRIZES.

Fifty (100) First Prizes:  Each First Prize winner will receive one (1) Serta Counting Sheep Plushie.  The approximate retail value (ARV) of the First Prize is $5.00 (USD).   ARV of all prizes is $250 (USD).  Any difference between the stated ARV and the actual value, if any, will not be awarded.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS.  Sponsor will randomly select entries to retweet.   The entrants who submitted the first fifty (100) entries retweeted by Sponsor will be the First Prize Provisional Winners.

The First Prize Provisional Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after the close of the Sweepstakes Period and will asked to provide his/her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and (b) have your account settings set to “unprotected” and/or “public.”

If a First Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the First Prize Provisional Winner will be disqualified and no alternate winner will be selected.

In addition to the above, in the event a Canadian resident is a First Prize Provisional Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone.  Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification.  In the event a First Prize Provisional Winner is disqualified no alternate winner will be selected.

A PARTICIPANT IS NOT A WINNER OF A PRIZE UNLESS AND UNTIL SPONSOR HAS COMPLETED ITS VERIFICATION OF PARTICIPANT’S ELIGIBILITY AND COMPLIANCE WITH THESE OFFICIAL RULES.

ODDS OF WINNING.  Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION.  Except where prohibited, by participating in the Sweepstakes entrants agree that:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction.  Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that:  (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any  participant be permitted to obtain awards for and hereby waives all rights to claim  punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or  otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

 

OTHER.  Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules.  CAUTION:  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.

 

Sponsor reserves the right to disqualify any non-conforming entries.  Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure.  In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation.  The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited.  In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry.  “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.

 

GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation.  By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations.  Void where prohibited.   Taxes on prizes are sole responsibility of Winners.  For Winners’ names, available after June 22, 2015, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn:  Serta Breakup Song Lyric with Sheep Sweepstakes Winners. VT residents may omit return postage.  Requests must be received no later than July 30, 2015.

Pawparazzi Madness

April 21, 2015

Pawparazzi Madness

 

Does your pet think they’re a celebrity? Do they light up in the front of the camera? Show us and enter to win!

 

 

Serta wants to give pets their chance at 15 minutes of fame! From April 21, 2015, through April 30, 2015, celebrate your pet with Serta. Enter the Pawparazzi Madness Sweepstakes for your chance to win a Serta Sleeper Sofa Pet Bed in mocha! One randomly selected pet celebrity will be chosen every day for ten days to receive a Serta Sleeper Sofa Pet Bed. The Serta Sleeper Sofa Pet Bed in mocha is a 40x28x10” bolster bed with orthopedic egg crate foam. The bed comes with a removable, washable cover for a great night of sleep!

 

To enter, submit a photo on Facebook, Twitter, or Instagram showcasing the personality of your pet. Post a photo of your cat in their favorite hiding spot, your dog’s new trick, or a close-up of your bunny’s fluffy face. There are three ways to enter:

 

To enter on Facebook, fill out the entry form on Serta’s Facebook Page and submit a photo of your pet.

To enter on Twitter, follow @SertaMattresses and Tweet a photo of your pet with the hashtags #SertaPawparazzi and #SertaSweeps. To be considered a qualified entry, your profile must be set to “public.”

To enter on Instagram, follow @SertaMattress post a photo of your pet using the hashtags #SertaPawparazzi and #SertaSweeps. To be considered a qualified entry, your profile must be set to “public.”

 

The sweepstakes will run from April 21, 2015, through April 30, 2015. Visit Serta’s Facebook Page for additional details, Official Rules, and a gallery of pet celebrities!

 

Good luck to all our pet celebrities and may the best pets win!

 


 

 

Sleep Myths Busted!

April 13, 2015

Do you know your sleep facts? There are many common sleep myths that are not exactly true. Learn the truth behind these five common sleep myths and educate yourself on the importance of sleep!

 

Myth: As you age, you need less sleep.

Fact: The average adult should sleep for seven to nine hours each night. Sleep patterns may change, but the amount of sleep needed does not. Even though older people may wake up more often during the night, the amount of sleep they need is no less than younger adults.

 

Couple in BedMyth: During sleep, your brain rests.

Fact: Your body rests during sleep, but the brain remains active, controlling many body functions and “recharging.” During sleep, you drift between two sleep states in 90-minute cycles: REM (rapid eye movement) and non-REM. Non-REM sleep has four stages, from stage one of drowsiness to stages three and four of “deep sleep.” During stages three and four, the most positive restorative sleep effects occur.  Even in the deepest non-REM sleep, our minds can still process information.

 

Myth: Snoring is a common problem but isn’t harmful.

Fact: Snoring can be harmless for most people, but it could also be a symptom of sleep apnea. According to the National Sleep Foundation, sleep apnea is a pause in breathing that lasts at least 10 seconds; this prevents air from flowing into or out of a sleeping person’s airways. Throughout the night, a person with sleep apnea will awaken frequently gasping for breath. Pauses in breathing reduce blood oxygen levels, which can strain the heart and cardiovascular system and increase the risk of cardiovascular disease. If you or someone you know snores loudly with pauses in the snoring, consult a physician.

 

Myth: You can make up lost sleep.

Fact: Sleep deprivation can cause obesity, high blood pressure, negative moods, and decreased productivity. It can be difficult to “make up” lost sleep and many try to sleep for longer periods of time, especially on the weekend.  However, sleep bingeing upsets your circadian rhythms and makes it more difficult to get the sleep you need. Instead of sleeping until noon to make up for your lost sleep, stick to the same sleep schedule even on the weekends. Sleeping in for longer periods of time prevents you from falling asleep at night.

 

For more sleep myths and facts, visit the National Sleep Foundation website.

Spring Forward Into Sleep

March 5, 2015

It’s time to Spring Forward! For some, losing sleep during Daylight Savings is worth gaining daylight. For others, the time change wreaks havoc on their already sleep-deprived life.

 

Did you know it takes about one day to adjust to each hour of time change? By preparing yourself in the days leading up to Daylight Savings Time, you can prevent the sluggish feeling in the days following. These few steps will help your body adjust to Daylight Savings. Get ready to spring forward with these ten tips:

 

  • Start preparing now by gradually transitioning into the time change. Set your alarm 15 minutes earlier each day in the days leading up to Daylight Savings Time. This way, when the time change officially occurs, you’ve been doing it for a few days already.

 

  • If you can’t do the 15 minutes each day, try waking up earlier on the Saturday morning before Daylight Savings Time. This way you’ll go to sleep earlier on Saturday night and be ready to wake up earlier on Sunday morning.

 

  • Get your body moving! Exercising the day before Daylight Savings Time can help your body be ready to rest later that night. Be sure to exercise during the day for an extra boost of sunlight. Avoid late night exercise as your warmer body temperature won’t help you fall asleep.

 

  • On the morning of daylight savings, resist the urge to sleep in and instead get up at your normal time – whether you had a good night of sleep or not. Don’t change your sleep routine because it’s the weekend. Keeping your normal routine in place will help your body feel like it is a normal day.

 

  • Spend time outside on Sunday. The fresh air, sunlight, and movement will help advance your body’s clock. Plus, it’s the first day of Daylight Savings, which means you’ll have more hours of sunlight to enjoy!

 

  • No napping! Resist the temptation to take a nap. Not napping will help you sleep better that night and get into your normal bedtime routine. Keeping a normal routine will help your body adjust faster.

 

  • Put down electronics. This is a great rule of thumb even when it’s not Daylight Savings Time. Avoid looking at electronics before bed to help you fall asleep faster. This is important before and after Daylight Savings Time has occurred.

 

  • Stay focused on good sleep habits. Just because you’re losing an hour of sleep and may feel off kilter doesn’t mean you can forget about good sleep habits! Remember to avoid heavy food and alcohol before sleep and keep your bedroom between 60 – 70 degrees and clear of clutter.

 

  • Limit caffeine before and the first few days after time changes. Allow your body to adjust to the time change naturally and without chemical interference.

 

  • Don’t think about it! Thinking about the hour of sleep you’re losing will only make you feel more tired, even if you’re not.

 

Follow these tips and you’ll be sure to Spring Forward into Sleep this Daylight Savings Time! Remember to set your clock ahead one hour before going to bed on Saturday night.

 

What’s your Sleep Tip?

March 2, 2015

What helps you fall asleep every night? Do you have a favorite sleep tip?

Share your sleep tip and you could win! To celebrate Sleep Awareness Week™, Serta is asking for your best sleep tip. We’ve shared our sleep tips; now it’s your turn!

 

 

 

To bring awareness to the importance of sleep, Serta is encouraging you to share your favorite sleep tip on Twitter. Simply share your sleep tip using the hashtags #SleepWeek and #SertaSweeps and you’ll be entered to win our daily prize. Each day, one winner will be randomly selected to receive a Sleep to Go® DuoCore Dual Comfort Pillow by Serta!

You can enter as many times as you have sleep tips, however:

-An individual can only be selected as a winner once throughout the sweepstakes period.

-To qualify, entries must include content that is easily interpreted as an actual sleep tip and include the following hashtags – #SleepWeek and #SertaSweeps

Share your sleep tip from March 2 through March 8, 2015, and celebrate Sleep Awareness Week with Serta!

 

OFFICIAL RULES

SERTA SLEEP AWARENESS WEEK TWITTER SWEEPSTAKES

NO PURCHASE NECESSARY TO ENTER OR WIN.

SWEEPSTAKES PERIOD:  The Serta Sleep Awareness Week Twitter Sweepstakes (“Sweepstakes”) begins at 10:00 a.m. CST on March 2, 2015, and ends at 11:59 p.m. CDT on March 8, 2015 (“Sweepstakes Period”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc.  All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes.  Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY.  Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address; or (ii) individuals who entered a promotion sponsored by Sponsor and received a promotion prize valued at $600 or more during the period of March 2, 2014 through March 1, 2015.

HOW TO ENTER:  To enter the Sweepstakes, during the Sweepstakes Period tweet your favorite sleeping tip with the hashtags #SleepWeek and #SertaSweeps. Entries must include content that is easily interpreted as an actual sleep tip. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

There is no limit to the number of entries per person.  Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.

PRIZES AND THE VALUE OF THE PRIZES.

A.        Seven (7) First Prizes:  Sponsor will reward one (1) Winner each day during the Sweepstakes Period.  Each Winner will receive one (1) Sleep to Go by Serta DuoCore pillow  The approximate retail value (ARV) of the Prize is $49.

ARV of all prizes is $343.  Any difference between the stated ARV and the actual value, if any, will not be awarded.

Sponsor reserves the right to substitute a prize of equal or greater value for any reason whatsoever. The prizes are non-assignable and nontransferable. Winners are solely responsible for payment of all federal, state/provincial and local taxes on the prize value awarded and for all costs and expenses not specified herein, related to any merchandise prize, including but not limited to delivery, installation, service activation fees, and other expenses incurred by accepting the merchandise prize are the sole responsibility of the Winners. Odds of winning depend on the number of eligible entries received.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS.  First Prize winners will be selected from all eligible Entries received during the respective Entry period in random seven (7) drawings (each a “Drawing”) to be held on the dates below (each a “Drawing Date”).

 

Drawing Number Entry Period for Eligible Entries Prize Awarded Approximate Drawing Date
1 March 2, 2015 at 10:00 a.m. CST – March 2, 2015 at 11:59 p.m. CST First Prize March 3, 2015
2 March 3, 2015 at 12:00 a.m. CST – March 3, 2015 at 11:59 p.m. CST First Prize March 4, 2015
3 March 4, 2015 at 12:00 a.m. CST – March 4, 2015 at 11:59 p.m. CST First Prize March 5, 2015
4 March 5, 2015 at 12:00 a.m. CST – March 5, 2015 at 11:59 p.m. CST First Prize March 6, 2015
5 March 6, 2015 at 12:00 a.m. CST – March 6, 2015 at 11:59 p.m. CST First Prize March 9, 2015
6 March 7, 2015 at 12:00 a.m. CST – March 7, 2015 at 11:59 p.m. CST First Prize March 9, 2015
7 March 8, 2015 at 12:00 a.m. CST – March 8, 2015 at 11:59 p.m. CDT First Prize March 9, 2015

 

Non-winning eligible Entries will not be included in subsequent Drawings (if any).  The First Prize provisional winners will be notified by Sponsor by direct message within three (3) days after the First Prize and will asked to provide his/her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and (b) have your account settings set to “unprotected” and/or “public.”

If a First Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the First Prize Provisional Winner will be disqualified and no alternate winner will be selected.  Delivery of the prizes will be coordinated with each winner by the Sponsor.

In the event a Canadian resident is a Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone.  Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification.  In the event a Winner is disqualified, he/she shall forfeit his/her prize and another entrant will be randomly selected until such time as contact is made with a selected entrant or there are no more eligible Entries, whichever comes first.

A PARTICIPANT IS NOT A WINNER UNLESS AND UNTIL SPONSOR HAS COMPLETED ITS VERIFICATION OF PARTICIPANT’S ELIGIBILITY AND COMPLIANCE WITH THESE OFFICIAL RULES.

ODDS OF WINNING.  Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION.  Except where prohibited, by participating in the Sweepstakes entrants agree that:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction.  Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that:  (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any  participant be permitted to obtain awards for and hereby waives all rights to claim  punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or  otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

OTHER.  Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules.  CAUTION:  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.

Sponsor reserves the right to disqualify any non-conforming entries.  Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure.  In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation.  The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited.  In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry.  “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation.  By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations.  Void where prohibited.   Taxes on prizes are sole responsibility of Winners.  For Winners’ names, available after March 22, 2015, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn:  Serta Sleep Awareness Week Twitter Sweepstakes Winners. VT residents may omit return postage.  Requests must be received no later than May 1, 2015.

 

How to Jive with Your Java

February 24, 2015

The warm, smooth, rich flavor of coffee is a must-have wakeup call for many sleep-deprived people to jump start their day. For others, drinking coffee throughout the day to stay alert is preferred. Two, three, or four cups later, they’re going strong when others hit the 3 o’clock lag. Whether it’s a regular cup of coffee, a cappuccino, or mocha with soy, coffee is a daily staple for many.


While the caffeine in coffee cannot replace sleep, it may make you feel more alert. Caffeine blocks sleep-inducing chemicals in the brain and increases adrenaline production. This combination gives people the feeling of alertness and feeling “awake.” Once in the bloodstream, caffeine can have an effect on your body as soon as 15 minutes after it’s consumed. Once in the body, the effect of caffeine can last for several hours.




Whether you prefer a cup of coffee in the morning or multiple cups throughout the day, the rich, smooth taste of coffee may have an ill effect on your quality of sleep. According to the National Sleep Foundation, studies have found that it takes about six hours for one half of the caffeine in your body to be removed. Consuming caffeine up to six hours before sleep may have a disruptive effect on sleep. This means that your 3 o’clock cup of coffee will still be in your system when you’re ready to go to sleep at 10 o’clock.


While a warm cup of coffee will wake you up in the morning, it can cause problems when you are trying to fall and stay asleep at night. If you crave java, here’s how to get your coffee fix and still get a good night of sleep.


• Stick to a coffee cutoff. Late afternoon caffeine can cause problems when it’s time to sleep. Keep your caffeine intake to strictly in the morning. If you love drinking coffee into the afternoon, try to have your last cup before 2 o’clock.

• Decrease your caffeine intake throughout the day. Start the day with the strongest amount of caffeine, and then reduce your intake as the day progresses. Try switching to tea or decaffeinated coffee in the afternoon for an enjoyable drink without the effects on your sleep.

• If you find yourself unable to fall asleep at night due to caffeine, try a relaxing bedtime routine such as stretching or drinking decaffeinated tea. Rest your mind by ridding yourself of anxiety or reading a book.

• Remember to look for caffeine in unexpected places. You may be surprised at the foods and drinks that contain caffeine. While you may be cutting back on coffee or soda, remember to watch out for other sources of caffeine such as chocolate, pain relievers, and energy water.

The next time you brew a cup of your favorite coffee, remember to enjoy it and then cut back throughout the day so you can get a great night of sleep.

Celebrate Movies with the Hollywood Herd

February 19, 2015

It’s the biggest night in movies and we’re celebrating with Serta fans and movie buffs alike!


Get ready to feel like red carpet royalty, Serta fans! We’re rolling out the carpet for a special sweepstakes from February 21, 2015, through February 22, 2015.



Tweet and win!

Send a Tweet with the hashtag #ReplaceMovieNameWithSheep and, if you are one of the first 50 retweeted by Serta, you’ll receive a Serta Counting Sheep plush toy!


To enter the Hollywood Herd Sweepstakes, participants must send a Tweet replacing a word in any movie title with the word “sheep” followed by the hashtag #ReplaceMovieNameWithSheep and #SertaSweeps. For example, Gone with the Wind becomes Gone with the Sheep.


Movie titles can be from any genre and time period. Here is an example of a qualifying tweet:


“Shawsheep Redemption #ReplaceMovieNameWithSheep #SertaSweeps”


The first 50 Tweets that are retweeted by @SertaMattresses will receive a Serta Counting Sheep plush toy and will automatically qualify for a chance to win the grand prize. To be considered a qualified Tweet, the participant’s profile must be set to “public.”


The grand prize winner will receive a Serta Movie Night Prize package that includes: two Serta pillows of their choice, a Sleep to Go™ Luxury Fleece Blanket, a movie-themed gift basket, and a $100 gift card to purchase movie tickets.


The sweepstakes will run from February 21, 2015, through February 22, 2015, exclusively on Serta’s Twitter page.




Enter to Win

Post a message on Twitter using the hashtag #ReplaceMovieNameWithSheep and #SertaSweeps and the title of a film from any genre and time period, replacing one word of the title with the word “Sheep,” from 10:00 am CT on February 21, 2015, through 11:59 pm CT on February 22, 2015. To be considered a qualified entry, the participant’s profile must be sent to “public.”


Official Rules

SERTA HOLLYWOOD HERD SWEEPSTAKES

NO PURCHASE NECESSARY TO ENTER OR WIN.

SWEEPSTAKES PERIOD: The Serta Hollywood Herd Sweepstakes (“Sweepstakes”) begins at 10:00 a.m. CST on February 21, 2015, and ends at 11:59 p.m. CST on February 22, 2015 (“Sweepstakes Period”).


SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc. All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES: By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes. Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.


ELIGIBILITY. Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address; or (ii) individuals who entered a promotion sponsored by Sponsor and received a promotion prize valued at $600 or more during the period of February 21, 2014 through February 20, 2015.


HOW TO ENTER: To enter the Sweepstakes, during the Sweepstakes Period tweet your favorite movie title with one of the words in the movie title replaced by the word “Sheep.” You must include the hashtags #ReplaceMovieNameWithSheep and #SertaSweeps. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

Limit one entry per person. Entries by the same person in excess of the limits stated herein will be disqualified. Attempts by the same individual to submit multiple entries by using multiple Twitter accounts may result in disqualification, at Sponsor’s sole discretion. Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.

PRIZES AND THE VALUE OF THE PRIZES.
A. Fifty (50) First Prizes: Each First Prize winner will receive one (1) Serta Counting Sheep Plushie. The approximate retail value (ARV) of the First Prize is $5.
B. One (1) Grand Prize: Grand Prize winner will receive one Serta Movie Night Package including two (2) iComfort Directions pillows, one (1) Sleep To Go Luxury Fleece Blanket, one (1) $100 movie ticket gift card, and one (1) movie themed gift basket. ARV of Grand Prize is $547.
ARV of all prizes is $797. Any difference between the stated ARV and the actual value, if any, will not be awarded.

Sponsor reserves the right to substitute a prize of equal or greater value for any reason whatsoever. The prizes are non-assignable and nontransferable. Winners are solely responsible for payment of all federal, state/provincial and local taxes on the prize value awarded and for all costs and expenses not specified herein, related to any merchandise prize, including but not limited to delivery, installation, service activation fees, and other expenses incurred by accepting the merchandise prize are the sole responsibility of the Winners. Odds of winning depend on the number of eligible entries received.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS. Sponsor will randomly select entries to retweet. The entrants who submitted the first fifty (50) entries retweeted by Sponsor will be deemed Finalists and will be the First Prize Provisional Winners.

The Finalists will then be entered into the Grand Prize drawing. Sponsor will conduct a random drawing from among all Finalists during regular business hours on or about February 24, 2015 to select one (1) Grand Prize Winner. The drawing will be conducted as follows: one (1) Grand Prize Provisional Winner will be selected at random by Sponsor. The First Prize and Grand Prize Provisional Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after the Grand Prize drawing and will asked to provide his her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and (b) have your account settings set to “unprotected” and/or “public,” during the Sweepstakes Period and for a period of thirty (30) days thereafter.

If a First Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the First Prize Provisional Winner will be disqualified and no alternate winner will be selected. If the Grand Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the Grand Prize Provisional Winner will be disqualified and a substitute Grand Prize Provisional Winner will be selected from among the remaining Finalists using the process set forth above. The first eligible Grand Prize Provisional Winner that the Sponsor successfully contacts and who claims the Grand Prize, and complete sand returns an Affidavit of Eligibility, Publicity and Liability Release (“Affidavit”) within the time period specified on the Affidavit in accordance with these Official Rules will be declared the Grand Prize Winner. Delivery of the prizes will be coordinated with each winner by the Sponsor.

In addition to the above, in the event a Canadian resident is a First Prize or Grand Prize Provisional Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone. Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification. In the event a Grand Prize Provisional winner is disqualified, he/she shall forfeit his/her prize and another entrant will be randomly selected until such time as contact is made with a selected entrant or there are no more eligible Entries, whichever comes first. In the event a First Prize Provisional Winner is disqualified no alternate winner will be selected.

A PARTICIPANT IS NOT A WINNER OF THE GRAND PRIZE UNLESS AND UNTIL SPONSOR HAS COMPLETED ITS VERIFICATION OF PARTICIPANT’S ELIGIBILITY AND COMPLIANCE WITH THESE OFFICIAL RULES.

ODDS OF WINNING. Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION. Except where prohibited, by participating in the Sweepstakes entrants agree that: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction. Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.


OTHER. Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules. CAUTION: Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.


Sponsor reserves the right to disqualify any non-conforming entries. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure. In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation. The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited. In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.


GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation. By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations. Void where prohibited. Taxes on prizes are sole responsibility of Winners. For Winners’ names, available after March 15, 2015, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn: Serta Hollywood Herd Sweepstakes Winners. VT residents may omit return postage. Requests must be received no later than April 30, 2015.

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