We Reinvented Memory Foam Again with the New iComfort® Directions™ Mattresses

April 19, 2013

Our new iComfort® Directions™ gel memory foam mattresses are now available for purchase at Serta retailers across the United States.  These new mattresses represent our latest advancement in sleep technology, and have been designed from the surface to the core to provide enhanced cooling comfort and individualized body support.

You can choose from four iComfort Directions models with a range of comfort options, at prices hundreds of dollars less than other memory foam mattress brands. Each model comes with our reinvented memory foam which features four exclusive technologies, designed to balance comfort, support and temperature regulation.

iComfort Directions

All iComfort Directions mattresses are compatible with the new Serta Motion Custom™ Adjustable Foundation, the most advanced adjustable base available today.  It has nine all-new features including six massage levels with a timer and Bluetooth™ Connectivity for smart phone and tablet devices allows you to control the base using your smart phone or tablet.

The new adjustable foundation is currently available only at select retailers in select markets, with broad availability to mattress shoppers later this summer.   These mattresses are also compatible with Serta’s Motion Perfect® Adjustable Foundation, available at most iComfort retailers in the United States today.

The new iComfort Directions mattresses are available at select Serta retailers across the United States with suggested retail prices starting at $1999 for a standard queen set.


Balanced Colors for Better Sleep

March 21, 2013

Your bedroom is designed to be the most comfortable place in your home — somewhere for you to relax and settle down after a long, tiring day.  In order for your bedroom to be a haven for rejuvenation, you should have an appropriate color scheme to set the mood.

The color scheme in your bedroom can transform the look and feel of your room and have a tremendous effect on improving your sleep.

It’s important to consider the various tone and shade of colors, because different colors produce different effects. You want to be sure the color you choose can improve your sleep and relaxation and avoid sleep anxiety and restlessness.

When choosing a color scheme consider the following:

Cool Colors: Cool colors are the best colors to create a relaxing, calm bedroom. The colors blue, violet and green make the atmosphere in your bedroom soothing. With blue resembling the sky and ocean and green resembling nature, these colors provide balance and serenity for a restful sleep. Cool colors promote a tranquil mood and are common bedroom colors.

Neutral Colors: Neutral colors are a safe choice for your bedroom. Beige, ivory, white and taupe provide less stimulation, giving your room a sense of peace. These neutral colors are simple and work well with bedroom furniture and decorations to create a comfortable living space.

Pastels: Pastel colors provide your bedroom with a calm, delicate feeling. With colors like lavender, powder blue, light pink and pale yellow, these soft shades provide a relaxing, serene atmosphere for your bedroom.

Bright Colors: Though fun and positive, bright colors are generally not recommended for your bedroom. Colors like red, orange and yellow are natural energy boosters. The boldness stimulates senses and becomes too overwhelming when trying to relax and go to sleep. Unless used in a light shade, it’s best to avoid these vibrant colors.

Remember, your bedroom should be a comfortable place to unwind and sleep, so choose a color scheme that helps you do so.

Balanced Bedroom Colors for Better Sleep

This bedroom uses soft, calming colors which can help promote better sleep, as well as an iComfort mattress from Serta.


What to Expect When You’re Expecting…a New Mattress

June 28, 2012

So, you finally traded in that old, lumpy mattress for a new one and you are counting down the days until it’s delivered and set up in your home.  Congratulations – you have taken a very important first step towards improving the quality of your sleep!

Your new mattress will soon become the most important piece of furniture in your home.  After all, it’s where you will spend 1/3 of your life.  Check out our short list of “What to Expect” when you bring home a new mattress:

Expect to adjust to a new level of comfort & support.  You loved the way your new mattress felt when you tested it in the showroom, right?  Keep in mind that laying on a mattress for several minutes in a store is a completely different experience than sleeping on it for an entire night.  So, remember to give your body several nights to adjust to a new level of comfort and support that comes from sleeping on a new mattress for 7-8 hours at night. (Especially if you were sleeping on that old, lumpy mattress you just traded in for many years!)

Expect to care for your mattress & protect your investment.  You spent your hard-earned money on your new mattress and you should prepare to take care of it properly so you can sleep on it for years to come.  Always use a frame and proper center support with a new Queen or King size mattress; this is important for your mattress warranty and will prevent sagging.  Plus, always use a water resistant mattress protector to keep your mattress clean and free from stains.  Take good care of your new mattress, and it will take good care of you!

Expect to read & understand the warranty.  All Serta mattresses are backed by our limited warranty to protect you from manufacturing defects.  It’s always a good idea to read and understand the warranty policy on your new mattress right away.  (You can download copies of our warranty brochures HERE).  Plus, you should also know your retailer’s policies when it comes to comfort exchanges.  For example, many Serta retailers offer a 120 Day In-Home trial on iComfort mattress purchases, allowing you to try a new iComfort mattress at home for up to 120 Days!

Tip:  Your Pet Needs a Serta, Too.  We love our pets, but they can wreak havoc on a new mattress.  So, why not get your furry friend his or her very own Serta Pet Bed?  These “mini” Serta mattresses are designed to keep your pet comfortable – so you can stretch out and stay comfortable on your “human” mattress!

Serta pup Brody, pictured here, is one loveable dog. But as you can see, he takes up a lot of room. Get your dog his own pet bed so everyone can stretch out and get comfy!


Sleep Cooler this Holiday with Serta’s Cool Action Gel Memory Foam

December 22, 2011

Let’s face it – the holidays are as stressful as they are joyous.  Why not treat yourself to the gift of better sleep this holiday with a new iComfort Sleep System?  Our new sleep system features our revolutionary Cool Action gel memory foam – the world’s very first memory foam infused with our MicroSupport gel for a cooler and more supportive memory foam.

So…what makes this Serta exclusive technology different? 

Infused, not Coated with Gel – Using a proprietary process, our MicroSupport gel is actually infused directly into our exclusive premium memory foam. This gives our Cool Action™ material a unique combination of superior comfort, support, breathability and durability. Meanwhile, other “gel” memory foams are simply coated with a thin layer of gel over ordinary memory foam.

More Gel in a Richer Foam – Unlike other “gel infused” foams in the marketplace, we infuse our Cool Action material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is up to 25% denser than other products in the marketplace. This results in a richer, more premium feeling finished product with added support and durability.

It’s also a great time to shop because we are giving away two free iComfort Scrunch pillows with qualified iComfort purchases until January 2nd.  These super comfortable pillows are made with the same Cool Action gel memory foam – so your head and neck get the same cooling comfort and support that your body gets throughout the night.  Get details and find participating retailers here.






The iComfort Sleep System by Serta

November 10, 2011

Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person’s body, and outstanding motion isolation. Even so, traditional memory foam technology hasn’t changed much since it was invented more than 40 years ago. While it can provide great comfort to many, others find that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night. Isn’t it about time that someone reinvented memory foam?

Introducing the new iComfort Sleep System by Serta, featuring our Cool Action™ Gel Memory Foam – the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.