Get #ComfortableWithThat in a Snap

May 15, 2014

Do you have your camera ready? This Memorial Day, Serta wants to see how comfortable you feel on the all-new iComfort® or iSeries® mattress. Test an iComfort or iSeries mattress, snap a selfie, and tell us you’re #ComfortableWithThat for a chance to win!

Post a Photo to Win!

Snap a selfie and enter to win!It’s a snap to enter! Just visit a local retailer and show us your best selfie while trying out the all-new iComfort or iSeries mattress. Then tweet your photo or post it to Instagram. We’re giving away one iComfort® Pillow per day to a lucky winner from May 17, 2014, through May 30, 2014.

To enter, share your iComfort or iSeries mattress selfie on Twitter or Instagram using the hashtags #ComfortableWithThat and #SertaSweeps, plus the name and location of your local retailer (e.g., “I’m #ComfortableWithThat at American Mattress in Chicago. #SertaSweeps”).

Each day, Serta will randomly select a winner from qualified entries from the previous day. One winner per day will receive a Serta iComfort® Scrunch Pillow™. Participants must follow Serta on their platform of entry, either Twitter or Instagram, and their profile must be set to public.

The sweepstakes will run from 8:00 am CT May 17, 2014, through 11:59 pm CT May 30, 2014, exclusively on Twitter and Instagram.

The sweepstakes is inspired by Serta’s new campaign for iComfort called “Always Comfortable”.  Participants are encouraged to visit Serta’s YouTube Channel to see the new videos which include television commercials and testimonial films.




SWEEPSTAKES PERIOD:  The Serta #ComfortableWithThat Selfie Sweepstakes (“Sweepstakes”) begins at 8:00 a.m. CDT on May 17, 2014, and ends at 11:59 p.m. CDT on May 30, 2014 (“Sweepstakes Closing Date”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”).

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes.  Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY.  Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address; or (ii) individuals who entered a promotion sponsored by Sponsor and received a promotion prize valued at $600 or more during the period of May 17, 2013 through May 16, 2014.

HOW TO ENTER:  To enter the Sweepstakes: (a) become a follower of @SertaMattresses on Twitter and/or Instagram; (b) visit a participating Serta iComfort or iSeries retail location (see for participating retailers); (c) snap a “selfie” showing you testing an iComfort or iSeries mattress during the Sweepstakes Period; and (d) share the selfie via Twitter or Instagram.  Your shared post must include the photo, the name and city of the iComfort/iSeries retail location, the @SertaMattresses address, and the  #ComfortableWithThat and #SertaSweeps hashtags (“Entry”).  Failure to include all required information may result in disqualification.

All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries. Limit one entry per person. Entries by the same person in excess of the limits stated herein will be disqualified. Attempts by the same individual to submit multiple entries by using multiple Twitter or Instagram accounts may result in disqualification, at Sponsor’s sole discretion.  Entries will be deemed to have been submitted by the authorized account holder of the Twitter/Instagram account submitted at the time of the entry.

Entries may only be submitted during the Sweepstakes Period.  The Sweepstakes computer, as determined by Sponsor in its sole discretion, is the official time keeping device for the Sweepstakes.  Entries become the property of Sponsor and will not be acknowledged or returned.  Any Entries received after the  Sweepstakes Closing Date will not be eligible to win.

Entries (i) must be the original and sole creation of the submitting entrant, and all right, title and interest including but not limited to the copyright in any Entry, must be owned solely by the submitting entrant;  (ii) may not have been submitted in any other competition, (iii) may not have been published; (iv) may not infringe upon any third party’s rights, including but not limited to, copyright, patent or trademark, or rights of privacy or publicity, or contain material that is or may be considered defamatory, slanderous or libelous, or portray or depict any person, product or entity in a false light; (v) may not violate any law, rule or regulation; (vi) may not contain any virus, bugs, or other deleterious material; and (vii) may not contain inappropriate content, for example but not limited to, profanity, defamatory statements, words or symbols widely considered offensive to individuals of any certain race, ethnicity, religious, sexual orientation or socioeconomic groups, threats to any person, place, business, or group.  Each entrant warrants and represents that his/her Entry complies with all of those conditions. Any non-complying Entry will subject the entrant to disqualification in Sponsor’s sole discretion.

PRIZES AND THE VALUE OF THE PRIZES. Fourteen (14) Daily Prizes:  Each Prize winner (“Winner”) will receive one (1) Serta iComfort Scrunch Pillow.  The approximate retail value (ARV) of each Daily Prize is $79.  ARV of all prizes is $1,106.  Any difference between the stated ARV and the actual value, if any, will not be awarded.

LIMITATIONS ON PRIZES.  One prize per entrant. Sponsor reserves the right to substitute a prize (or portions thereof) of equal or greater value if prize (or portions thereof) cannot be awarded as described. Sponsor will determine all elements of prizes in its sole discretion. Prizes may not be assigned, transferred, changed or redeemed for cash, except at the sole discretion of Sponsor.


The awarding of any prize is contingent upon full compliance with these Official Rules.   Entrants agree to be bound by Official Rules. Entrants understand that Sponsor is not liable for injuries, losses or damages of any kind arising from participation in this Contest and acceptance, possession and use of prize. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the contest or in the announcement of the prizes. Decisions of Sponsor are final and binding in all respects.

PRIVACY.  You are providing your information to Sponsor and not to Twitter.  Information collected from online entrants is subject to Sponsor’s privacy policy at

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS.  One Daily Prize winner will be selected, from among all eligible entries received the previous day, in a random drawing (each a “Drawing”) to be held on the dates set forth below (each a “Drawing Date”).  The drawings will be conducted by Sponsor or its designee, the judges of the Sweepstakes, whose decisions are final and binding on all matters related to the Sweepstakes.  Non-winning entries will be carried over into subsequent Daily Prize drawings.


Drawing Entry Start Date/Time Entry End Date/Time Approximate Drawing Date
1 5/17/2014; 8:00 a.m. CDT 5/17/2014; 11:59 p.m. CDT 5/19/2014
2 5/17/2014; 8:00 a.m. CDT 5/18/2014; 11:59 p.m. CDT 5/19/2014
3 5/17/2014; 8:00 a.m. CDT 5/19/2014; 11:59 p.m. CDT 5/20/2014
4 5/17/2014; 8:00 a.m. CDT 5/20/2014; 11:59 p.m. CDT 5/21/2014
5 5/17/2014; 8:00 a.m. CDT 5/21/2014; 11:59 p.m. CDT 5/22/2014
6 5/17/2014; 8:00 a.m. CDT 5/22/2014; 11:59 p.m. CDT 5/23/2014
7 5/17/2014; 8:00 a.m. CDT 5/23/2014; 11:59 p.m. CDT 5/27/2014
8 5/17/2014; 8:00 a.m. CDT 5/24/2014; 11:59 p.m. CDT 5/27/2014
9 5/17/2014; 8:00 a.m. CDT 5/25/2014; 11:59 p.m. CDT 5/27/2014
10 5/17/2014; 8:00 a.m. CDT 5/26/2014; 11:59 p.m. CDT 5/27/2014
11 5/17/2014; 8:00 a.m. CDT 5/27/2014; 11:59 p.m. CDT 5/28/2014
12 5/17/2014; 8:00 a.m. CDT 5/28/2014; 11:59 p.m. CDT 5/29/2014
13 5/17/2014; 8:00 a.m. CDT 5/29/2014; 11:59 p.m. CDT 5/30/2014
14 5/17/2014; 8:00 a.m. CDT 5/30/2014; 11:59 p.m. CDT 6/1/2014

Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after each day’s drawing and will asked to provide his/her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattress on Twitter and/or Instagram and (b) have your account settings set to “unprotected” and/or “public.”

If a Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the Winner will be disqualified and no alternate winner will be selected.   Delivery of the prizes will be coordinated with each Winner by the Sponsor.

In addition to the above, in the event a Canadian resident is a Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone.  Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification. In the event a Canadian Winner is disqualified no alternate winner will be selected.


ODDS OF WINNING.  Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION.  Except where prohibited, by participating in the Sweepstakes entrants agree that:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction.  Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that:  (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any  participant be permitted to obtain awards for and hereby waives all rights to claim  punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or  otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

OTHER.  Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules.  CAUTION:  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.

Sponsor reserves the right to disqualify any non-conforming entries.  Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure.  In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation.  The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited.  In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry.  “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.

GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation.  By participating and winning a prize, Winners release Twitter, Inc., Instagram, LLC, Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations.  Void where prohibited.   Taxes on prizes are sole responsibility of Winners.  For Winners’ names, available after June 5, 2014, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn:  Serta #ComfortableWithThat Selfie Sweepstakes Winners. VT residents may omit return postage.  Requests must be received no later than July 15, 2014.


We Reinvented Memory Foam Again with the New iComfort® Directions™ Mattresses

April 19, 2013

Our new iComfort® Directions™ gel memory foam mattresses are now available for purchase at Serta retailers across the United States.  These new mattresses represent our latest advancement in sleep technology, and have been designed from the surface to the core to provide enhanced cooling comfort and individualized body support.

You can choose from four iComfort Directions models with a range of comfort options, at prices hundreds of dollars less than other memory foam mattress brands. Each model comes with our reinvented memory foam which features four exclusive technologies, designed to balance comfort, support and temperature regulation.

iComfort Directions

All iComfort Directions mattresses are compatible with the new Serta Motion Custom™ Adjustable Foundation, the most advanced adjustable base available today.  It has nine all-new features including six massage levels with a timer and Bluetooth™ Connectivity for smart phone and tablet devices allows you to control the base using your smart phone or tablet.

The new adjustable foundation is currently available only at select retailers in select markets, with broad availability to mattress shoppers later this summer.   These mattresses are also compatible with Serta’s Motion Perfect® Adjustable Foundation, available at most iComfort retailers in the United States today.

The new iComfort Directions mattresses are available at select Serta retailers across the United States with suggested retail prices starting at $1999 for a standard queen set.


Balanced Colors for Better Sleep

March 21, 2013

Your bedroom is designed to be the most comfortable place in your home — somewhere for you to relax and settle down after a long, tiring day.  In order for your bedroom to be a haven for rejuvenation, you should have an appropriate color scheme to set the mood.

The color scheme in your bedroom can transform the look and feel of your room and have a tremendous effect on improving your sleep.

It’s important to consider the various tone and shade of colors, because different colors produce different effects. You want to be sure the color you choose can improve your sleep and relaxation and avoid sleep anxiety and restlessness.

When choosing a color scheme consider the following:

Cool Colors: Cool colors are the best colors to create a relaxing, calm bedroom. The colors blue, violet and green make the atmosphere in your bedroom soothing. With blue resembling the sky and ocean and green resembling nature, these colors provide balance and serenity for a restful sleep. Cool colors promote a tranquil mood and are common bedroom colors.

Neutral Colors: Neutral colors are a safe choice for your bedroom. Beige, ivory, white and taupe provide less stimulation, giving your room a sense of peace. These neutral colors are simple and work well with bedroom furniture and decorations to create a comfortable living space.

Pastels: Pastel colors provide your bedroom with a calm, delicate feeling. With colors like lavender, powder blue, light pink and pale yellow, these soft shades provide a relaxing, serene atmosphere for your bedroom.

Bright Colors: Though fun and positive, bright colors are generally not recommended for your bedroom. Colors like red, orange and yellow are natural energy boosters. The boldness stimulates senses and becomes too overwhelming when trying to relax and go to sleep. Unless used in a light shade, it’s best to avoid these vibrant colors.

Remember, your bedroom should be a comfortable place to unwind and sleep, so choose a color scheme that helps you do so.

Balanced Bedroom Colors for Better Sleep

This bedroom uses soft, calming colors which can help promote better sleep, as well as an iComfort mattress from Serta.


What to Expect When You’re Expecting…a New Mattress

June 28, 2012

So, you finally traded in that old, lumpy mattress for a new one and you are counting down the days until it’s delivered and set up in your home.  Congratulations – you have taken a very important first step towards improving the quality of your sleep!

Your new mattress will soon become the most important piece of furniture in your home.  After all, it’s where you will spend 1/3 of your life.  Check out our short list of “What to Expect” when you bring home a new mattress:

Expect to adjust to a new level of comfort & support.  You loved the way your new mattress felt when you tested it in the showroom, right?  Keep in mind that laying on a mattress for several minutes in a store is a completely different experience than sleeping on it for an entire night.  So, remember to give your body several nights to adjust to a new level of comfort and support that comes from sleeping on a new mattress for 7-8 hours at night. (Especially if you were sleeping on that old, lumpy mattress you just traded in for many years!)

Expect to care for your mattress & protect your investment.  You spent your hard-earned money on your new mattress and you should prepare to take care of it properly so you can sleep on it for years to come.  Always use a frame and proper center support with a new Queen or King size mattress; this is important for your mattress warranty and will prevent sagging.  Plus, always use a water resistant mattress protector to keep your mattress clean and free from stains.  Take good care of your new mattress, and it will take good care of you!

Expect to read & understand the warranty.  All Serta mattresses are backed by our limited warranty to protect you from manufacturing defects.  It’s always a good idea to read and understand the warranty policy on your new mattress right away.  (You can download copies of our warranty brochures HERE).  Plus, you should also know your retailer’s policies when it comes to comfort exchanges.  For example, many Serta retailers offer a 120 Day In-Home trial on iComfort mattress purchases, allowing you to try a new iComfort mattress at home for up to 120 Days!

Tip:  Your Pet Needs a Serta, Too.  We love our pets, but they can wreak havoc on a new mattress.  So, why not get your furry friend his or her very own Serta Pet Bed?  These “mini” Serta mattresses are designed to keep your pet comfortable – so you can stretch out and stay comfortable on your “human” mattress!

Serta pup Brody, pictured here, is one loveable dog. But as you can see, he takes up a lot of room. Get your dog his own pet bed so everyone can stretch out and get comfy!


Sleep Cooler this Holiday with Serta’s Cool Action Gel Memory Foam

December 22, 2011

Let’s face it – the holidays are as stressful as they are joyous.  Why not treat yourself to the gift of better sleep this holiday with a new iComfort Sleep System?  Our new sleep system features our revolutionary Cool Action gel memory foam – the world’s very first memory foam infused with our MicroSupport gel for a cooler and more supportive memory foam.

So…what makes this Serta exclusive technology different? 

Infused, not Coated with Gel – Using a proprietary process, our MicroSupport gel is actually infused directly into our exclusive premium memory foam. This gives our Cool Action™ material a unique combination of superior comfort, support, breathability and durability. Meanwhile, other “gel” memory foams are simply coated with a thin layer of gel over ordinary memory foam.

More Gel in a Richer Foam – Unlike other “gel infused” foams in the marketplace, we infuse our Cool Action material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is up to 25% denser than other products in the marketplace. This results in a richer, more premium feeling finished product with added support and durability.

It’s also a great time to shop because we are giving away two free iComfort Scrunch pillows with qualified iComfort purchases until January 2nd.  These super comfortable pillows are made with the same Cool Action gel memory foam – so your head and neck get the same cooling comfort and support that your body gets throughout the night.  Get details and find participating retailers here.






The iComfort Sleep System by Serta

November 10, 2011

Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person’s body, and outstanding motion isolation. Even so, traditional memory foam technology hasn’t changed much since it was invented more than 40 years ago. While it can provide great comfort to many, others find that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night. Isn’t it about time that someone reinvented memory foam?

Introducing the new iComfort Sleep System by Serta, featuring our Cool Action™ Gel Memory Foam – the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.