Feb 28 2014

Roll Out the Red Carpet with the Hollywood Herd

Serta Hollywood Herd SweepstakesSerta and the Counting Sheep are celebrating the biggest night in movies with the Hollywood Herd Sweepstakes!

We’re rolling out the red carpet for our Serta fans on Twitter from now through March 2, 2014.

Tweet and win!

Send a tweet with the hashtag #ReplaceMovieNameWithSheep, and if you are one of the first 50 qualified participants retweeted by Serta, you’ll receive a collectible Serta Counting Sheep plush toy!

To enter, participants must send a tweet with the hashtag #ReplaceMovieNameWithSheep. Simply replace any movie title with the word “sheep” followed by the hashtag #ReplaceMovieNameWithSheep. For example, You’ve Got Mail becomes You’ve Got Sheep.

Movie titles can be from any genre and time period. Here is an example of a qualifying tweet:

“The Sound of Sheep #ReplaceMovieNameWithSheep”

The first qualified 50 tweets that are retweeted by @SertaMattresses will receive a Serta Counting Sheep plush toy and will automatically qualify for a chance to win the grand prize.

The grand prize winner will receive a Serta Movie Night Prize package that includes: your choice of two iComfort pillows, a Sleep to Go™ Luxury Fleece Blanket, a movie-themed gift basket, and a one-year subscription to a movie streaming service.

Individuals can only qualify once for both the Serta Counting Sheep Plush Toy and the Grand Prize.

The sweepstakes will run from February 28, 2014, through March 2, 2014, exclusively on Twitter.


Official Rules



SWEEPSTAKES PERIOD:  The Serta Hollywood Herd Sweepstakes (“Sweepstakes”) begins at 2:00 p.m. CST on February 28, 2014, and ends at 11:59 p.m. CST on March 2, 2014 (“Sweepstakes Period”).

SPONSOR: Serta, Inc., 2600 Forbs Avenue, Hoffman Estates, Illinois 60192 (“Sponsor”). The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Twitter, Inc. All inquiries, questions, comments, or complaints should be directed to Sponsor, not Twitter, Inc.

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, all entrants fully and unconditionally agree to and accept these Official Rules and the Sponsor’s decisions which are final and binding in all matters related to the Sweepstakes. Winning the prizes (described below) is contingent upon fulfilling all requirements set forth herein.

ELIGIBILITY.  Legal residents of the 50 United States, and the District of Columbia and Canada (excluding residents of Quebec), who are the age of majority or older are eligible to enter, except (i) employees of Sponsor, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion and/or their respective agents, affiliates, subsidiaries, and members of their immediate families or persons residing at the same address; or (ii) individuals who entered a promotion sponsored by Sponsor and received a promotion prize valued at $600 or more during the period of February 28, 2013, through February 27, 2014.


HOW TO ENTER:  To enter the Sweepstakes, during the Sweepstakes Period tweet your favorite movie title with one of the words in the movie title replaced by the word “Sheep.” You must include the hashtag #ReplaceMovieNameWithSheep. All entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor assumes no responsibility for lost, mutilated, late or misdirected entries.

Limit one entry per person. Entries by the same person in excess of the limits stated herein will be disqualified. Attempts by the same individual to submit multiple entries by using multiple Twitter accounts may result in disqualification, at Sponsor’s sole discretion. Entries will be deemed to have been submitted by the authorized account holder of the Twitter account submitted at the time of the entry.


A.        Fifty (50) First Prizes:  Each First Prize winner will receive one (1) Serta Counting Sheep Plush Toy. The approximate retail value (ARV) of the First Prize is $4.

B.        One (1) Grand Prize:  Grand Prize winner will receive one Serta Movie Night Package including winner’s choice of two (2) iComfort pillows, one (1) Sleep To Go Luxury Fleece Blanket, a one (1) year subscription to a movie streaming service, and one (1) movie themed gift basket. ARV of Grand Prize is $513. ARV may vary based on pillow selected.

ARV of all prizes is $713. Any difference between the stated ARV and the actual value, if any, will not be awarded.

TIMING OF DRAWINGS AND NOTIFICATION TO WINNERS. Sponsor will randomly select entries to retweet.  The entrants who submitted the first fifty (50) entries retweeted by Sponsor will be deemed Finalists and will be the First Prize Provisional Winners.

The Finalists will then be entered into the Grand Prize drawing. Sponsor will conduct a random drawing from among all Finalists during regular business hours on or about March 3, 2014, to select one (1) Grand Prize Winner. The drawing will be conducted as follows: one (1) Grand Prize Provisional Winner will be selected at random by Sponsor. The First Prize and Grand Prize Provisional Winners will be notified by Sponsor by tweet and/or direct message within three (3) days after the Grand Prize drawing and will asked to provide his/her full name, shipping address, phone number and email address. In order to receive a direct message from Sponsor, you must (a) be following @SertaMattresses on Twitter and (b) have your account settings set to “unprotected” and/or “public.”

If a First Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the First Prize Provisional Winner will be disqualified and no alternate winner will be selected. If the Grand Prize Provisional Winner fails to respond to Sponsor’s direct message within two (2) days of the message, the Grand Prize Provisional Winner will be disqualified and a substitute Grand Prize Provisional Winner will be selected from among the remaining Finalists using the process set forth above. The first eligible Grand Prize Provisional Winner that the Sponsor successfully contacts and who claims the Grand Prize, and completes and returns an Affidavit of Eligibility, Publicity and Liability Release (“Affidavit”) within the time period specified on the Affidavit in accordance with these Official Rules will be declared the Grand Prize Winner. Delivery of the prizes will be coordinated with each winner by the Sponsor.

In addition to the above, in the event a Canadian resident is a First Prize or Grand Prize Provisional Winner, he/she must first correctly answer, unaided and without mechanical or electronic assistance a time-limited testing question administered by email or telephone. Failure of a Canadian potential winner to correctly answer the skill-testing question in the time allotted will result in a disqualification. In the event a Grand Prize Provisional winner is disqualified, he/she shall forfeit his/her prize and another entrant will be randomly selected until such time as contact is made with a selected entrant or there are no more eligible Entries, whichever comes first. In the event a First Prize Provisional Winner is disqualified no alternate winner will be selected.


ODDS OF WINNING.  Odds of winning will depend upon the number of eligible entries received from all entry methods.

DISPUTE RESOLUTION. Except where prohibited, by participating in the Sweepstakes entrants agree that:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor and its agents shall be governed by and construed exclusively in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law of any jurisdiction. Entrant agrees that any action at law or in equity arising out of or relating to this Sweepstakes, or awarding of the prizes, shall be filed only in the state or federal courts located in the State of Illinois and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, each entrant agrees that:  (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.


OTHER. Sponsor assumes no responsibility for entries it is unable to process due to network, hardware or other technical failures, or any other reason, or incomplete, damaged, misdirected, illegible, stolen or lost entries. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise, in violation of the rules.  CAUTION:  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.


Sponsor reserves the right to disqualify any non-conforming entries. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this promotion if not capable of completion as planned, including infection by computer virus, technical corruption, non-authorized human intervention or force majeure. In the event of cancellation, Sponsor reserves the right to select Winners from among all eligible entries received prior to date of cancellation. The use of automated entry systems or any other conduct that impedes the integrity of the Sweepstakes is prohibited. In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established e-mail account associated with the entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.


GENERAL. Except where prohibited by law: (i) entry constitutes permission and a license to use entrant’s submission in tweets, in advertising and on web sites including Sponsor’s website and third-party social media websites; and (ii) entry constitutes permission to use each Winner’s name, hometown, voice, likeness, photograph and any statements regarding this Sweepstakes for editorial, public relations, promotional and advertising purposes on behalf of Sponsor without compensation. By participating and winning a prize, Winners release Twitter, Inc., Sponsor, and its parents, affiliates, subsidiaries and agencies and their respective directors, officers, employees and agents from any and all liability with respect to the prize won and participation in the Sweepstakes, subject to all federal, state, provincial and local laws and regulations.  Void where prohibited. Taxes on prizes are sole responsibility of Winners. For Winners’ names, available after March 30, 2014, send a separate, self-addressed, stamped envelope to Serta Inc., 2600 Forbs Avenue, Hoffman Estates, IL 60192 Attn:  Serta Hollywood Herd Sweepstakes Winners. VT residents may omit return postage.  Requests must be received no later than May 15, 2014.


Enter to Win

Post a message on Twitter using the #ReplaceMovieNameWithSheep and the title of a film from any genre and time period, replacing one word of the title with the word “Sheep”, from 2:00 pm CT on February 28, 2014, through 11:59pm CT on March 2, 2014.




Comments are closed.