We Reinvented Memory Foam Again with the New iComfort® Directions™ Mattresses

April 19, 2013

Our new iComfort® Directions™ gel memory foam mattresses are now available for purchase at Serta retailers across the United States.  These new mattresses represent our latest advancement in sleep technology, and have been designed from the surface to the core to provide enhanced cooling comfort and individualized body support.

You can choose from four iComfort Directions models with a range of comfort options, at prices hundreds of dollars less than other memory foam mattress brands. Each model comes with our reinvented memory foam which features four exclusive technologies, designed to balance comfort, support and temperature regulation.

iComfort Directions

All iComfort Directions mattresses are compatible with the new Serta Motion Custom™ Adjustable Foundation, the most advanced adjustable base available today.  It has nine all-new features including six massage levels with a timer and Bluetooth™ Connectivity for smart phone and tablet devices allows you to control the base using your smart phone or tablet.

The new adjustable foundation is currently available only at select retailers in select markets, with broad availability to mattress shoppers later this summer.   These mattresses are also compatible with Serta’s Motion Perfect® Adjustable Foundation, available at most iComfort retailers in the United States today.

The new iComfort Directions mattresses are available at select Serta retailers across the United States with suggested retail prices starting at $1999 for a standard queen set.

 

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