Feb 22 2013

Join the Hollywood Herd!

The Serta Counting Sheep Nominees GiveawayDid you see a movie this year that absolutely blew you away? Have you herd how riveting Argo was? Are you obsessed with Les Miserables? Or do you love Daniel Day-Lewis’s performance in Lincoln?  Well, it’s time for your favorite nominees to be recognized on February 24 on Hollywood’s biggest night.

Speaking of nominees and awards, did you know that Serta has its very own award winners?  That’s right, the beloved Counting Sheep were honored as Advertising Icons of the year in 2008.  It’s been a little while since our furry friends have enjoyed the award spotlight, so we’re helping them out on Sunday night.  Read on to learn more and to find out how you can join us to enter to win some great Serta prizes!

Tweet and Win!

Don’t nod off during the commercials when you can play along on awards night with the Serta® Counting Sheep Nominees Giveaway.

To join in the fun, Twitter users must simply replace a word in a nominee’s name with the word “sheep” followed by the hashtag #ReplaceMovieNodsWithSheep. That means, Life of Pi becomes Life of Sheep and so on!


Here is an example of a qualifying tweet: 

I’m betting on Silver Sheep Playbook!  #ReplaceMovieNodsWithSheep


If you are one of the first 50 people to have @SertaMattresses retweet your message, you will automatically be selected to receive a free Serta Counting Sheep plushie!  Then, one lucky winner from these 50 individuals will be selected to win two iComfort gel memory foam pillows!

Official Rules:

To enter this giveaway you must be 18 years of age and live in the contiguous United States (excludes Alaska and Hawaii).  The giveaway is valid only during the duration of the 85th Academy Awards live broadcast on February 24th, 2013. The first 50 individuals whose qualifying message is retweeted by @SertaMattresses will receive a free Serta Counting Sheep plush toy. (ARV of each is $4.) (Serta may retweet more than 50 messages; only the first 50 to be retweeted qualify to win).  One of these 50 individuals will be randomly selected to also receive two (2) iComfort queen size Scrunch Pillows® (ARV of up to $159). ARV of all prizes is $359. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on number of entries recieved. Sponsored by Serta, Inc., 2600 Forbs Ave., Hoffman Estates, IL 60192. Individuals suspected of using multiple Twitter accounts to enter will be disqualified.


Enter to Win:

  1. Post a message on Twitter using the #ReplaceMovieNodsWithSheep and the name of an individual, film or song nominated for an Academy Award, replacing one word of the name with the word “Sheep”, during the awards broadcast on February 24th, 2013.  Tweets must be made during the live broadcast.


This promotion is now closed.  See below for a list of the Twitter handles associated with the first 50 qualifying tweets to be re-tweeted by Serta:








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