Serta Brings Gel Memory Foam Technology to Innerspring Mattresses

March 27, 2012

Sleeping on an innerspring mattress is about to get cooler with Serta’s new iSeries mattress technology.  For the first time, Serta has combined its revolutionary Cool Action™ Gel Memory Foam with its most advanced innerspring to-date, the Duet™ Coil Individually Wrapped Coil-in-Coil Support System.   This breakthrough technology offers a new solution for mattress shoppers interested in the benefits of Cool Action Gel Memory Foam, while preferring the support of a traditional innerspring mattress.

Perfect Day by Serta with iSeries Technology

Serta’s Cool Action Gel Memory Foam was introduced in 2011 with the iComfort® Sleep System, offering mattress shoppers an alternative to ordinary memory foam mattresses.  This unique material is made with Serta’s exclusive MicroSupport™ gel, which is infused into premium memory foam for up to seven times more cooling comfort and up to two times more support than ordinary memory foam.  Serta’s new mattresses with iSeries technology combine Cool Action material with the Duet Coil Support System, which is uniquely designed to respond to each sleeper’s body for balanced comfort and deep, postural support.

 

“Serta’s iSeries technology really offers mattress shoppers the best of both worlds,” said Andrew Gross, Serta’s senior vice president of marketing. “Now, those who have heard all of the buzz around iComfort and want to experience our Cool Action gel memory foam have an option in the innerspring category.  Plus, these new mattresses are designed to work with our Motion Perfect Adjustable Foundation, offering a totally customizable sleep experience with an innerspring mattress.”

 

Serta’s iSeries technology is now available in new Perfect Day® mattresses and will soon be available in Trump Home™ mattresses across the United States.  Serta offers a variety of mattresses with iSeries technology, ranging from ultra-plush pillow top models to traditionally firm models.  Suggested retail prices range from $1299 – $2499 (Queen mattress plus standard foundation).  Visit www.serta.com to find a retailer near you.

 

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