Sleep Cooler this Holiday with Serta’s Cool Action Gel Memory Foam

Let’s face it – the holidays are as stressful as they are joyous.  Why not treat yourself to the gift of better sleep this holiday with a new iComfort Sleep System?  Our new sleep system features our revolutionary Cool Action gel memory foam – the world’s very first memory foam infused with our MicroSupport gel for a cooler and more supportive memory foam.

So…what makes this Serta exclusive technology different? 

Infused, not Coated with Gel – Using a proprietary process, our MicroSupport gel is actually infused directly into our exclusive premium memory foam. This gives our Cool Action™ material a unique combination of superior comfort, support, breathability and durability. Meanwhile, other “gel” memory foams are simply coated with a thin layer of gel over ordinary memory foam.

More Gel in a Richer Foam – Unlike other “gel infused” foams in the marketplace, we infuse our Cool Action material with up to 200% more gel. We also use an exclusive formulation of our premium, open-cell memory foam technology that is up to 25% denser than other products in the marketplace. This results in a richer, more premium feeling finished product with added support and durability.

It’s also a great time to shop because we are giving away two free iComfort Scrunch pillows with qualified iComfort purchases until January 2nd.  These super comfortable pillows are made with the same Cool Action gel memory foam – so your head and neck get the same cooling comfort and support that your body gets throughout the night.  Get details and find participating retailers here.