It’s Time to Start Loving Sleep Again!

What is “i heart sleep”?

In today’s busy world, we are all trying to do more with less free time.  As a result, we have lost sight of how important a good night’s sleep is to our health and wellbeing, and have become a sleep-deprived society.

We think it’s time to start loving sleep again.

Serta and the National Sleep Foundation (NSF) are joining forces on a groundbreaking industry partnership to promote better sleep through enhanced education and optimal product design. Together, the NSF and Serta will work to shed light on how mattresses contribute to good sleep.

As part of the partnership, Serta has redesigned its flagship mattress, the Perfect Sleeper®, with input from the NSF to help consumers improve the quality of their sleep by addressing today’s common sleep problems.  Each new Perfect Sleeper mattress comes with a complimentary educational brochure from the NSF with information to help consumers get the most benefit from their mattress and reinforce sleep as a key element to a healthy lifestyle.

Serta has championed better sleep for consumers for 80 years through continuous product innovation and consumer communications.  Today, through our partnership with the NSF, Serta continues to champion this cause and asks consumers to join in changing the way we think not only about sleep, but also the role a mattress plays in the quality of sleep.

It’s time to start loving to sleep again.  And, to this we say – I Heart Sleep!, which will be the ongoing campaign to support our program with the NSF and the new Perfect Sleeper.