Serta. We Make The Worlds Best Mattresses. News Press Media

What’s new with Serta?

Get the latest news and information about Serta, our latest products and innovations, our advertising campaigns and our charitable programs here.

Media inquiries, comments, or requests please contact us.

The Serta American Idol Sweepstakes Winners Go to Hollywood!
Serta and the National Home Furnishings Association send winners to the American Idol finale
Hoffman Estates, IL (June 22, 2010) – Serta Mattress and the National Home Furnishings Association made dreams come true for American Idol fans Andrea Donnelly, Melody Downey, Katie Miles and Kristi Moes. These four women were selected as the Grand Prize Winners of the Serta American Idol Sweepstakes that ran from January 1st through April 25th. These lucky fans and their guests experienced the American Idol Finale live at the Nokia Theater in Los Angeles on May 25th where this year’s American Idol was selected.
The Serta American Idol Sweepstakes kicked off the exclusive partnership between Serta and the NHFA, which was announced earlier this year, naming Serta as the official mattress sponsor of the association. Consumers were invited to visit any participating NHFA retailer during the sweepstakes period, take a “Test Rest” on a Serta mattress and receive a unique entry code to enter for a chance to win. Serta and the NHFA also awarded 625 other American Idol themed prizes to 1st, 2nd and 3rd place winners.
Participating NHFA retailers also had a chance to get in the game. Serta held a special drawing to select four participating retailers to win tickets to a pre-finale American Idol live show in Hollywood. The selected winners were Robbie and Amy Daniels of America’s Mattress by Furniture Fair; Wogan Badcock of Badcock Furniture; John and Beverly Fellers of Fellers Furniture; and Alfred Rude of Rude’s Furniture.
Serta will offer NHFA members and exclusive and national promotions designed to increase store traffic and mattress sales during key selling periods. The next national promotion, the “$10,000 Bedroom Makeover Sweepstakes” kicks off in July. Retailers interested in learning how to participate can contact their local Serta sales representative for more information.
About Serta:
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection, elegant Vera Wang by Serta® Collection and the Trump Home Mattress Collection by Serta®. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

View as HTML
View as PDF
Serta Mattress Dares You to Get Sheepless this Memorial Day Weekend
Mattress manufacturer offers incredible savings on a limited edition Perfect Sleeper mattress with Memory Foam; vows to put the Counting Sheep back out to pasture.

May 27, 2010 -- Serta Mattress officials will not rest until people everywhere stop counting sheep and start sleeping better this Memorial Day weekend. The company, which announced its mission to help people all over the world “Get Sheepless” earlier this year, has officially launched its nationwide Dare to Compare Memorial Day Mattress Event going on now at participating Serta retailers.

During the Dare to Compare Mattress Event, Serta is inviting consumers to visit www.serta.com/promo and compare their old worn-out mattresses to the new, limited edition Serta Perfect Sleeper®. This special Perfect Sleeper mattress is built using some of today’s most advanced comfort and support features including Serta’s exclusive Continuous Support® Innerspring system and Advanced Comfort Quilt®, a patented comfort featured designed to help reduce tossing and turning. Plus, this mattress features a layer of Memory Foam for enhanced comfort and additional pressure relief.

Serta retailers are offering this limited edition Perfect Sleeper mattress, as well as a variety of other Serta mattresses, at amazingly affordable prices this Memorial Day weekend. Consumers can visit www.serta.com and use the Store Locator tool to find a local, participating retailer to take advantage of these seasonal deals. “Memorial Day weekend marks the beginning of a new season, making it a great time to commit to getting better sleep from a new mattress,” says Kelly Ellis, Director of Integrated Marketing for Serta. “If you are in the market for a new mattress, this is a great time to buy because retailers are offering incredible savings. If you aren’t quite sure, then it is still a good time to visit our website and other online communities to start thinking about Getting Sheepless.”

The latest television commercials for the Dare to Compare Event, featuring the beloved Serta Counting Sheep, are available to view at www.serta.com/promo. In addition to the company website, www.serta.com, consumers can get the latest Serta news and information on special events and contests by joining Serta’s Facebook community (www.facebook.com/sertamattress) or following Serta on Twitter (www.twitter.com/sertamattresses).

View as HTML
View as PDF
The National Sleep Foundation And Serta® Join Forces To Promote Better Sleep
Washington, D.C., April 15 –The National Sleep Foundation (NSF) and mattress manufacturer Serta are joining forces on a groundbreaking industry partnership to promote sleep education among consumers. As part of this program, Serta’s flagship Perfect Sleeper® will be redesigned with input from the NSF and will be the “Official Mattress of the National Sleep Foundation.” Additionally, the new Perfect Sleeper mattresses will come with an NSF educational “Guide to Sleeping Well” booklet designed to help consumers get the most out of their sleep each and every night.
“More than 40 percent of Americans report problems sleeping every night or almost every night,” says David Cloud, CEO of the National Sleep Foundation. “One factor that most people overlook when it comes to improving their sleep is the importance of the mattress. We recognized a tremendous opportunity to bridge this gap which led us to our partnership with Serta.”
The NSF chose to work with Serta, the second largest bedding brand in the industry, after an exhaustive “request for proposal” process that began last year. The Foundation sought an established partner to collaborate on a new sleep education program that would be paired with a quality mattress to be enhanced with input from the NSF.
Together, the NSF and Serta will work to shed light on how mattresses contribute to good sleep. As part of the partnership, Serta will distribute an estimated 750,000 educational materials each year to help customers improve their sleep for life. The NSF’s guide will be a needed “instruction manual” for a very sleepy population, covering the basics of healthy sleep, ways to improve sleep, disordered sleep and when to seek help for sleep problems.
“Serta is excited to work with the National Sleep Foundation to advance people’s understanding of mattresses as a key element of good sleep and overall wellness,” says Bob Sherman, president of Serta. “This program unites our joint expertise in sleep research, education and product design to help people optimize their sleep experience and promote healthy sleep.”
The new Perfect Sleeper mattress line is being designed for enhanced comfort and support with input from the National Sleep Foundation. The Foundation has commissioned independent testing to ensure the new mattresses meet its standards.
“This is a natural pairing of two leaders,” said Cloud. “The National Sleep Foundation is the nation’s voice for sleep health and safety, and Serta and its Perfect Sleeper line have an exceptional reputation for comfort and quality. The National Sleep Foundation is proud to call the new Serta Perfect Sleeper line its ‘Official Mattress.’”
New Serta Perfect Sleeper mattresses carrying the “Official Mattress of the National Sleep Foundation” designation will start rolling out in 2010 and will be available nationally through all Serta retailers by 2011.
About the National Sleep Foundation
The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness and advocacy. It is well-known for its annual Sleep in America poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America. Please visit www.sleepfoundation.org for more information.
About Serta
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the new Trump Home™ Mattress Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

View as HTML
View as PDF
Serta and The Trump Organization Introduce the Trump Home Luxury Mattress Collection

New collection extends Trump Home mattresses into premium price points
Hoffman Estates, IL (March 31, 2010) – Serta and The Trump Organization are introducing a new mattress collection called Trump Home Luxury that will debut at the 2010 High Point market. This new collection is the latest addition to the successful Trump Home brand, which includes furniture, room décor and lighting.
“We are thrilled to be expanding our successful partnership with Serta by collaborating on the new Trump Home Luxury Collection. The line allows consumers to indulge in all the luxuries of a premium mattress at an affordable price point,” says Cathy Hoffman Glosser, Executive Vice President of Global Licensing for The Trump Organization.
Serta introduced the first Trump Home mattress collection in 2009 at the price point range of $799 - $1499, appealing to the consumer that wanted to bring a piece of the Trump lifestyle home at an affordable price. The new Trump Home Luxury mattresses extend the collection into the premium category with a price point range of $1699 - $2999.
“The Trump Home Luxury collection is a natural extension for the Trump Home brand and will allow our retailers to sell the Trump lifestyle across a wide range of price points,” says Maria Balistreri, Vice President of Brand Management for Serta. “Our retailers have had great success with Trump Home, and now they can reach a new segment of consumers that are willing to invest further in a more luxurious night’s sleep.”
The Trump Home Luxury mattresses feature Serta’s 924 FreeFlex® innerspring unit with select models featuring an additional layer of individually wrapped Pillow Soft™ coils on top of the FreeFlex unit. This state of the art innerspring system is designed to deliver superior support to every dimension of the body while working to reduce motion transfer that can disrupt sleep. The collection also boasts a variety of advanced comfort features including Serta’s Smart Support™ technology in the top model, KoolComfort™ Memory Foam, Latex Foam and Advanced Comfort Quilt®. The mattresses feature luxury materials in the mattress covers such as silk, cashmere, merino wool and mercerized cotton to further add to the ultra luxurious experience.
Additionally, the top of the line mattress in the Trump Home Luxury collection is available in a Dual Comfort model. This option allows retailers to maximize their retail floor space while offering today’s consumer a way to sleep comfortably when a partner has a different comfort preference.
Serta and The Trump Organization will create a turnkey marketing support package for retailers carrying the Trump Home Luxury collection. Included will be beautiful new product photography taken onsite at the Trump International Hotel & Tower® Chicago during a unique outdoor, evening photo shoot.
Retailers can see the new Trump Home Luxury Collection at the 2010 High Point market by contacting their local Serta sales representative for an appointment.

About Serta:
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

About the Trump Organization:
The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning. The product licensing division of the company has selectively granted licenses for the manufacture and distribution of product under the Donald J. Trump Signature Collection brand (men’s suiting, dress shirts, neckwear, jewelry and accessories, small leather goods, cold weather accessories and eyewear) and the Trump Home brand (furniture, room décor, lighting and mattresses). In addition, licenses have been granted for gourmet chocolate, coffee and premium spirits. Donald J. Trump is the Chairman and President of The Trump Organization, a privately held company in New York. For more information, visit www.trump.com.

View as HTML
View as PDF
Serta Partners with Paula Deen for the Paula Deen Home by Serta Mattress collection

Collection will be available exclusively at Mega Group USA retailers

Hoffman Estates, IL (March 11, 2010) – Serta officials announced today that the company has entered into an exclusive licensing partnership with Paula Deen Enterprises, LLC to produce a new collection of mattresses called Paula Deen Home by Serta. This new collection was designed in collaboration with renowned Food Network celebrity cook, author and entrepreneur Paula Deen and will be available exclusively at Mega Group USA retailers.

“This new mattress collection reflects the dedication that both Serta and Paula Deen have to style and comfort for the home,” says Bob Sherman, President of Serta. “Together, we have designed mattresses that are extremely comfortable, affordable and that will really appeal to consumers shopping at Mega Group retailers.”

The Paula Deen Home by Serta mattress collection includes some of today’s most advanced comfort and support features including an Individually Wrapped Coil Innerspring system, soy-infused foams and Serta’s exclusive KoolComfort™ Memory Foam with EcoSense™. The mattress covers are made from a knit fabric containing silk for a smooth and beautiful finish.

"You can definitely tell that these mattresses have been inspired by my life in the South and my home in Savannah, Georgia,” says Paula Deen. “The collection is all about feeling good, comfortable and getting a good night’s sleep in one’s home. And just like my food, I send you comfort and love from my home to yours.”

Jerry Honea, Director for Mega Group USA adds, “The Paula Deen Home by Serta Collection provides Mega Group the opportunity to offer consumers an exclusive product at attractive price points. Paula Deen is a name that resonates with our consumers, and I believe that these quality products will drive traffic to our retailers.”

The collection will debut at the Mega Group USA Spring National Convention and will hit retail floors later this spring. Price points range from $799 - $1499. Mega Group retailers can see the collection at the Serta space at the convention on Friday, March 12th and Saturday, March 13th.

About Serta:

Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

View as HTML
View as PDF
Serta Honored by the Village of Hoffman Estates
Mayor William D. McLeod Proclaims May 5th, 2010 as Serta International World Headquarters Day

Hoffman Estates, IL (March 2, 2010) – The Village of Hoffman Estates honored Serta International in a special ceremony hosted by Mayor William D. McLeod on March 1st, 2010. The Mayor issued a proclamation to Serta President Bob Sherman declaring March 5th, 2010 as Serta International World Headquarters Day.

This honor was bestowed upon Serta International in recognition of the company’s new award-winning headquarters located in the Prairie Stone Business Park designed by award-winning architect Andrew Metter. Additionally, the proclamation noted Serta’s contribution to the bedding industry and the local Hoffman Estates business community.

The new Serta International World Headquarters opened in May 2008 and is home to 110 Serta employees. The building spans 19.5 acres in the Prairie Stone Business Park and is 90,000 square feet. Since opening, the building has received numerous architecture awards including the prestigious AIA award for excellence in architecture.

About Serta:

Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

View as HTML
View as PDF
Serta Mattress Aims to Help People Get Sheepless this Presidents Day
Bedding brand leader providing consumers more ways to get comfortable and stop counting sheep

Hoffman Estates, IL (PRWEB) February 12, 2010 -- Serta mattress is helping consumers across the country get “Sheepless” this Presidents Day weekend with its Free Comforter Giveaway Event plus a new Twitter program designed to promote better comfort and sleep.

The Serta Free Comforter Giveaway Event is going on this Presidents Day weekend at participating Serta retailers nationwide. Consumers that purchase any Serta mattress or set with a retail purchase price of $795 or more will receive a mail in form for a free Serta comforter (retail value of up to $129) made with a 100% down-alternative fill. Details of the promotion as well as a printable mail in form are available at www.serta.com/promo. The Free Comforter Event runs through March 15th.

In addition to the Comforter Giveaway Event, Serta is running 40 Nights of Sheepless Comfort exclusively on Twitter. Serta will tweet out 40 favorite “comfort” tips daily and ask followers to share their tips in return. One participant will be selected to win a rare, large Serta Counting Sheep plush toy. Find Serta on Twitter at www.twitter.com/sertamattresses.

“The goal in sharing these favorite comfort tips is to help consumers bring more comfort into their lives so they can sleep better every night,” says Kelly Ellis, Director of Integrated Marketing for Serta. “A good mattress is the centerpiece of the sleeping experience. But there are many other little things that can enhance one’s comfort and this is what we want to talk about with our followers on Twitter”.

Consumers can also find Serta on Facebook at www.facebook.com/sertamattress.

View as HTML
View as PDF
Serta and the NHFA Sending Four Lucky Fans to the American Idol 2010 Finale Live in Hollywood
Hoffman Estates, IL (January 27, 2010) –The National Home Furnishings Association (NHFA) and Serta, its exclusive mattress partner, have launched a sweepstakes to send four lucky American Idol fans to the 2010 American Idol finale show taped live in Hollywood this May. NHFA and Serta will award four grand prizes each including two round-trip flights to Los Angeles, two tickets to the American Idol finale scheduled to take place on May 20, 2010, in Hollywood, hotel accommodations and transportation plus an American Idol “Gift Bag” that includes various American Idol branded gifts.
In addition, the NHFA and Serta will award 25 first prizes (a Nintendo® Wii game bundle), 100 second prizes (the American Idol® Gift Bag) and 500 third prizes (an American Idol® Quiz Game)
Fans can enter the sweepstakes by taking the “Serta Test Rest” in a bedding gallery at a participating retail location through April 25th, 2010 (to locate a participating retail location please visit www.homefurnishings.com). No purchase is necessary. Upon taking the Test Rest, consumers will receive an Official “Serta Test Rest” Entry Form that will be provided by a retail Sales Associate that includes a unique Test Rest Code and instructions on how to enter the Sweepstakes.
Terms and Conditions
NO PURCHASE NECESSARY TO ENTER OR WIN. The Serta® American Idol® Sweepstakes is open to legal residents of the 50 United States and D.C., 18 years and older at the time of entry. Void in Puerto Rico, U.S. territories and possessions, outside of the U.S., and where prohibited by law. Begins at 12:01am ET on 1/1/10 and ends at 11:59 pm ET on 4/25/10. For complete Official Rules visit www.SertaSweeps.com. Prize photos are for reference only and do not necessarily reflect actual prizes to be awarded. American Idol® 19 TV Ltd and FremantleMedia North America, Inc. © 2009 Serta, Inc. All Rights Reserved.

About National Home Furnishings Association
National Home Furnishings Association (NHFA) is the nation's largest non-profit organization devoted specifically to the needs and interests of home furnishings retailers. NHFA's membership comprises 2500 business entities representing over 9,000 stores in all 50 states and several foreign countries. NHFA's mission and vision encompass the association's commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture. The mission of National Home Furnishings Association is to provide its members with the information, education, products and services they need to remain successful. NHFA's vision is to excel as the definitive resource for information and leadership for home furnishings retailers.
About Serta
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

View as HTML
View as PDF
Serta Partners with HGTV for the HGTV Green Home Mattress Collection by Serta
Collection will be available exclusively at BrandSource retailers
Hoffman Estates, IL (January 27, 2010) – Serta has partnered with HGTV to create a new collection of mattresses called the HGTV Green Home Collection by Serta®. This new collection was designed to be supremely comfortable and affordable while also offering the latest eco-friendly mattress features. Among these features are an advanced innerspring system made from 95 percent recycled steel coils, soy infused foams and organic cotton and linen fabrics.
"This mattress line is the initial big product launch of our 2010 HGTV licensing program and the first of many such announcements we'll make this year," said Ron Feinbaum, executive vice president of business development for Scripps Networks. "Sharing our commitment to quality and brand building, Serta will enable us to bring a unique and valuable product to consumers, particularly those looking for ways to live a greener lifestyle."
HGTV is the destination of choice for home enthusiasts searching for inspiration and ideas for home and garden. The highly rated cable network is the leading producer of home and lifestyle programming.
“HGTV has incredible insight into what today’s consumer wants from home furnishings and from the green category,” said Bob Sherman, president of Serta. “This allowed us to create a truly unique and comfortable product that is also affordable for consumers.”
The new mattress collection will be available to consumers this spring exclusively at BrandSource® stores across the country. AVB/BrandSource based in Anaheim, CA is a 2500-member buying group focusing on the furniture, bedding, appliance and consumer electronics categories. BrandSource is also affiliated with SleepSource (mattress specialty), TRIB (rent-to-own) and BrandSource Canada/MEGA Group.
Added E. Michael Allen, vice president of home furnishings for BrandSource: “Our new venture with these two quality partners will provide our retailers with an exclusive mattress line with advanced eco-friendly features that they can advertise nationally with the brand power of Serta, HGTV and BrandSource.”
In addition to the new product partnership, Serta also will be the exclusive mattress supplier for the 2010 HGTV Green Home, which will be promoted in an on-air special on the network on Sunday, April 18 at 8:00 p.m. ET/PT, as well as through a consumer sweepstakes on HGTV’s website (HGTV.com/greenhome) beginning April 16.
About HGTV:
HGTV, America’s leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination that attracts an average of 4 million unique visitors per month.
About Serta:
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

View as HTML
View as PDF
Comfortably Ever After: Vera Wang by Serta® Launches New National Print Advertising Campaign
Hoffman Estates, Ill. – April 17th, 2009– Serta International and Vera Wang are launching a new national print advertising campaign to support the popular Vera Wang by Serta mattress collection. The new print ad will appear in various shelter and bridal magazines throughout 2009.
“Bridal and shelter magazines are a natural way for us to reach our target audience,” says Maria Balistreri, Vice President of Brand Management for Vera Wang by Serta. “This new print campaign will continue to grow brand awareness for Vera Wang by Serta while helping our retail partners drive more store traffic.”
The tagline and theme of the new campaign is ‘Comfortably Ever After’, which is an evolution from the previous ‘Life is But a Dream’ print campaign. Using world-class photography and talent in a light, romantic setting reinforces the message that the leading brands Serta and Vera Wang have come together to create a comfortable, luxurious and stylish mattress collection.
Liz Von Hoene, a renowned photographer with an inviting, fresh and modern style, did the photography for the ad. True to the high fashion concept of the Vera Wang brand, the shoot took place in a unique four-story townhouse in Manhattan’s Gramercy neighborhood. Its elegant architecture and natural light created the perfect backdrop for the modern beauty of the Vera Wang by Serta Mattress.
“The essence of the Vera Wang brand is captured beautifully in this new print ad,” says Laura Lee Miller, President of Licensing at Vera Wang. “We are thrilled to celebrate the third anniversary of our successful partnership with Serta by launching this new advertising campaign for the Vera Wang mattress collection.”
The new “Comfortably Ever After” print ads can be seen in upcoming issues of Brides, Town and Country, House Beautiful, Elle Décor, Real Simple, Traditional Home, In Style and other various bridal and shelter magazines throughout the year.
Vera Wang by Serta mattresses are available at fine retailers across the country. Visit www.serta.com/vw for more information.
The new ‘Comfortably Ever After’ print ad. For a higher resolution image, please contact Kelly Ellis
About Serta®
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com <http://www.serta.com>. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.
About Vera Wang
Vera Wang Group designs, markets and distributes collections of women’s ready-to-wear, Lavender Label, bridal and maids apparel under the Vera Wang name. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (Couteur Designs, a division of the Kenmark Group), china, crystal, silver and gifts (Wedgwood), Vera Wang suite (Halekulani Hotel), fine papers (William Arthur), shoes (Brown Shoe, Inc.), mattresses (Serta Mattress Company) and flowers (FTD.com). In addition, Vera Wang on Weddings was published by Harper Collins in 2001. In 2007, the company partnered with Kohl’s to launch Simply Vera Vera Wang. For more information on Vera Wang, please visit the company’s website at www.verawang.com.

View as HTML
View as PDF
Barcalounger Home and Serta Partner to Redefine Seating Comfort
The seating leader will use Serta patented technology to enhance comfort and quality
Hoffman Estates, Ill. – April 8, 2009 Barcalounger Home and Serta International will partner to produce a new and advanced cushion product using Serta patented technology to enhance overall seating comfort. Beginning in June, Barcalounger Home will be incorporating Serta’s exclusive Comfort Quilt® convoluted foam with Dacron® wrap technology into its line of chairs, stationary upholstery and sleepers.
“This is the first time that a renowned company like Barcalounger Home has taken a patented bedding feature and translated it into a seating advancement,” said Bob Malin, Vice President of Licensing for Serta. “It’s exciting to have an opportunity to partner in a way that provides obvious and immediate benefits to consumers across the country.”
Serta’s Comfort Quilt® was first used in Serta Perfect Sleeper® products in the mid-1990s to significantly reduce pressure points that can cause tossing and turning for a more restful night’s sleep. Comfort Quilt® works by helping to distribute weight evenly which works to improve circulation. This same technology is now being applied to produce a more comfortable seat cushion.
“We’re very excited to introduce Serta’s Comfort Quilt® in our seating cushions,” explained Barcalounger Home Executive Vice President/Chief Marketing & Sales Officer Larry Smith. “We’re transferring Serta’s ‘science of sleeping comfort’ into a new era of seating comfort that is already generating very positive responses from dealers.”
More than 50 styles of Barcalounger Home recliners, stationary upholstery and sleepers will be manufactured with Comfort Quilt®; customers will be able to upgrade to Blend Down and Spring Down options for even more support and durability.
“In addition to providing seating that contours to body shape, provides improved circulation, reduces pressure points and enhances comfort, customers can choose from these ‘good, better, best’ Comfort Quilt® options, depending on their desire for enhanced levels of comfort,” said Smith.
Examples of the Comfort Quilt® Cushion in Barcalounger Home chairs and sleepers will be on display at the Barcalounger Home showroom C754 (Commerce St. entrance) during the April High Point Market beginning April 25.
About Serta
Serta is a bedding brand leader and manufacturer of the best-selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Headquartered in Hoffman Estates, Illinois, Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.
About Barcalounger Home
Barcalounger Home, headquartered in Rocky Mount, North Carolina, is a manufacturer and marketer of mid- to upper-level recliners, motion upholstery, stationary upholstery and sleepers. Barcalounger Home is committed to expanding the overall identity of its highly-recognized consumer brand through on-going product innovations and enhancements.
For more specific information, contact Barcalounger Home management or your local Barcalounger Home sales and marketing representative.
###

View as HTML
View as PDF
Serta and Ergomotion Announce Partnership to Produce the Serta Motion Perfect Adjustable Foundation
Hoffman Estates, Ill. – March 20, 2009– Serta International announced today a new partnership with Ergomotion, a Santa Barbara CA based adjustable bed manufacturer, to produce the Serta® Motion Perfect Adjustable Foundation.
“The Serta Motion Perfect Adjustable Foundation is designed to appeal to a new generation of consumers that may not have considered an adjustable foundation before,” says Bob Malin, Vice President of Licensing for Serta. “Today’s consumers are concerned about health and wellness; but they also want advanced features and an aesthetic appeal. This new Serta adjustable foundation delivers all of this.”
Among the advanced features are a pre-set zero gravity position, a massage option with varying levels of intensity and a wireless or wired backlit remote. Additionally, the fit and finish make it look like a traditional box spring so no one other than the purchaser has to know it is an adjustable base.
“Serta retailers can now offer a Serta-branded power foundation that will promote Serta mattress sales while delivering more profit to their bottom line,” says Kelly Clenet, President of Ergomotion. “We are proud to partner with Serta to offer this exciting new program to Serta’s retail partners.”
For additional information about the Serta Motion Perfect Adjustable Foundation, please call 805-622-3151. For additional information about Ergomotion, please visit www.ergomotion.us.
Images of the Serta Motion Perfect Adjustable Foundation (shown with a Serta Memory Foam Mattress).

To obtain an electronic copy of these images, please contact Kelly Rampson.
About Serta®
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com <http://www.serta.com>. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.
About Ergomotion
Ergomotion is a Santa Barbara-based innovator in the adjustable foundation industry. The company provides high quality adjustable power bases to leading retailers and manufacturers domestically and internationally. The creative, engineering and aesthetic force behind the company is Alain Clenet. Mr. Clenet was previously on design teams for BMW, Toyota, GM, Ford, Chrysler Jeep, and his own automobiles from Clenet Coachworks. It is the company’s philosophy to continue to build attractive, quiet and reliable power bases that deliver health and comfort benefits to the discerning consumer.

View as HTML
View as PDF
Trump Home and Serta Introduce a New Collection of Mattresses
February 6, 2009, New York, NY – The Trump Organization and Serta International are pleased to announce a new partnership to produce an exclusive collection of mattresses. The mattresses will be part of the successful Trump Home Collection, which includes furniture, floor fashion, room decor and lighting.
Inspired by the world-renowned property developer and billionaire Donald J. Trump, Trump Home is designed to offer consumers an affordable way to incorporate the luxury and style of the Trump Lifestyle into their homes. This collection of Trump Home mattresses is designed to bring a luxurious and rejuvenating sleep experience to consumers at affordable prices.
“We are very proud to be part of the expansion of Trump Home into mattresses,” said Bob Sherman, President of Serta. “The new mattress collection reflects the quality, sophistication and attention to detail signature to Trump Home and is a perfect complement to the successful bedroom furniture collections.”
The Trump Home mattress collection is currently available for select and exclusive Serta retailers by region. The mattresses will also be featured within Mr. Trump’s 5-star luxury hotels and resorts.
“Trump Home offers consumers a tangible way to experience the luxurious Trump lifestyle in their own homes - at affordable prices,” states Donald J. Trump, Chairman and President of The Trump Organization. “This new mattress collection offers the affordable luxury that today’s consumers want, so our retail partners can drive more traffic and close more sales.”

The Trump Organization
The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning. Donald J. Trump is the Chairman and President of the Trump Organization, a privately held company in New York. For more information, visit (www.Trump.com).

Serta International
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

###

View as HTML
View as PDF
(4.18.08) New Line of Designer Mattresses Gets Women Ready to Sleep in Style
Vera Wang by Serta launches new fashion-inspired 2008 collection

Hoffman Estates, Ill. – April 18th, 2008 –Today’s fashionistas are turning to their favorite designers for branded indulgences, demanding that today’s top brands and designers create affordable luxury. Leading this trend is Vera Wang. Vera Wang’s influence spreads beyond her bridal creations into ready-to-wear, tabletop, fragrance, fine papers and flowers, to name a few. Vera Wang and Serta have partnered to create the perfect marriage in their new 2008 mattress collection. The new line raises the bar in style and comfort by combining Serta’s modern engineering with designs inspired by Vera Wang’s fashion and bridal collections.

With her latest collection of mattresses, Vera Wang worked to create a luxurious and comfortable experience for the customer by using some of the softest and most advanced bedding materials available. Each new bed combines a unique hybrid design of zoned custom comfort foam with a new foam-encased innerspring system to maximize comfort and support. The designer’s signature styling and delicate touch reveal themselves in every detail of the collection.

The Floral Damask bed, at the line’s opening price point, features whimsical floral styling and organic cotton ticking – naturally soft, environmentally sound and allergen-free.

The Braided Crosshatch bed reflects chic, modern styling and is constructed with Serta’s new Sensura^™ fabric for an amazingly soft and sensual feel. Visco memory foam provides support and reduces motion transfer for a more peaceful night’s sleep.

The Sequin bed features an elegant design resembling sequins, and incorporates Sensura fabric and naturally hypoallergenic Talalay latex foam to reduce pressure, increase air flow and create a cooler, more comfortable sleep surface.

Finally, the collection’s signature Bridal bed now marries Sensura fabric with a sheer “veil” overlay for the ultimate in bridal style. The perfect combination of natural latex foam, Visco memory foam and Serta’s new foam-encased custom support innerspring system creates a luxurious sleeping experience unlike any other.

“Vera Wang is the creative vision behind this new collection,” said Maria Balistreri, Serta’s vice president of Brand Management. “Since Vera Wang’s customers demand the very best, we conceived our most advanced materials and processes for this collection to create the most elegant, comfortable and healthful sleep environment possible.”

For more information, please Contact Us.

View as HTML
View as PDF
(3.06.08) Serta® announces winners of Counting Sheep for the Cure Bedroom Makeover contest
Hoffman Estates, Ill – March 6, 2008 – Last October, Serta invited all those who have been touched by breast cancer to share their stories with the world, for the chance to win a $10,000 bedroom makeover outfitted by celebrity home designer Thom Filicia of Bravo’s “Queer Eye for the Straight Guy” and Style Network’s “Dress My Nest.” Now, two winners have been chosen to receive the bedrooms of their dreams.

Tracy Marklein of St. Louis, Mo., and Sherri Burmester of St. George, Utah, have each been selected for their inspirational and uplifting essays on their experiences as breast cancer survivors. Needless to say, the winners are ecstatic at their chance to meet Thom Filicia, and Filicia is thrilled to design their much-deserved bedroom sanctuaries.

“I wanted to honor these special women by designing a space that would not only be beautiful but would bring them comfort and support,” said Filicia. “This cause is extremely important to me, and I’m glad I can celebrate their fight by designing new bedrooms that reflect their new beginnings.”

Since 2005, Serta has donated nearly $900,000 to Susan G. Komen for the Cure to support Komen’s promise to save lives and end breast cancer forever. By honoring these two special survivors, Serta wants to bring optimism and hope to all those touched by breast cancer.

“To further our commitment to the cause, we wanted to give people the opportunity to reflect upon the individuals who have risen above breast cancer and have been sources of inspiration to all,” said Kelly Rampson, Serta’s director of marketing. “We look forward to giving the gift of comfort to these two very deserving women.”

Not only will the winners be receiving a newly designed bedroom, but Serta will be pledging $5,000 in each winner’s name to Susan G. Komen for the Cure. Serta will also deliver to each winner the Serta mattress of their choice, making sure their new bedrooms are as comfortable as they are stylish.

Click here to see the winning essays.

For more information, please Contact Us.

View as HTML
View as PDF
(1.28.08) Sleep to Your Health With Perfect Day® By Serta
Hoffman Estates, Ill. – Jan. 28, 2008 – Today’s consumers are growing increasingly health-conscious, seeking visible benefits to their health and well being in everything from the foods they eat to the clothes they wear. It’s widely accepted that better sleep leads to better health, yet between 50 and 70 million Americans suffer from sleeping problems and it’s costing them. Health experts estimate the annual healthcare bill attributed to sleep problems is at least $16 billion. Considering that people spend roughly a third of their lives in bed, one place they should also be looking is in their mattress.

In 2005, Serta launched its high end Perfect Day mattress collection, designed to give today’s busy and health-conscious consumers the quality of sleep they need to feel their best all day, every day. Now, Serta is unveiling its new and improved 2008 Perfect Day collection with more advanced and creative technologies to address today’s most common sleep and health complaints.

“Here at Serta, we believe one of the best things people can do for better health is to get better sleep,” said Bob Sherman, president of Serta. “For the Perfect Day collection, it is the consumer who is driving the technology. We listened to their biggest sleep concerns and hit the drawing board. It wasn’t enough to create a sleeping solution for a better night’s rest; it has to help them feel refreshed and feel better all day long.”

Designed with health in mind, the new Perfect Day collection harnesses the latest technology in the industry to tackle today’s most common triggers of sleeping problems that plague people everywhere – from tossing and turning, to the right level of heat, to feeling refreshed the next day.

Tossing and turning. The new Perfect Day line is the only mattress in the market that uses Serta’s exclusive Free Flex® innerspring system. Free Flex is an ergonomic “coil within a coil” innerspring that better distributes weight, provides extended support and helps reduce motion transfer, one of the most common complaints among sleeping partners. Layered upon the innerspring system is a higher gauge of KoolComfort^™ memory foam with the broadest temperature threshold that quickly responds to each individual’s body heat, creating the right level of pressure reduction and body contouring. The result? A more restful night’s sleep without the disturbances caused by tossing and turning.

Battle over the thermostat. Men and women have markedly different preferences when it comes to sleep; this is often dictated by individual health needs and underlying medical conditions. According to the 2006 Guideline Research trend report, sweating is cited as a key cause of having sleeping difficulty. That’s why all Perfect Day mattresses feature Serta’s exclusive KoolComfort^™ visco-foam technology. Unlike other foams on the market, this foam features an open-celled structure that is specially designed to better dissipate heat and moisture, giving couples another reason not to fight in bed.

Waking up tired. The trend report also states that the most common sleep problem was not feeling refreshed in the morning. To address this, the new Perfect Day Pro-Energy collection is the first of its kind to incorporate new CelliantSleep^™ technology in the fibers of the mattress. This body-responsive fiber is commonly used in high-performance athletic clothing and has been clinically shown to increase oxygen levels in the skin leading to better circulation, more energy and muscle recovery. The benefits of the fiber maximize one’s energy for the next day. There are three Pro-Energy models featuring CelliantSleep in the new Perfect Day collection.

Fighting allergies. For many who suffer from allergies, the Perfect Day mattress line incorporates Ultra-Fresh® antimicrobial technology. This system minimizes germs and odors creating a hypoallergenic environment that consumers have come to expect.

That sinking feeling. Many people sleeping on older mattresses complain of sagging, lumps and little or no support. These problems can disturb sleep and cause soreness and discomfort. The Perfect Day line was built to last. Supported by a patented StabLBase® Triple Beam Foundation to reinforce durability and create extra center support, the Perfect Day line makes sagging mattresses a thing of the past.

Exceptional Quality. The Perfect Day by Serta collection was built from the ground up to solve people’s biggest sleeping problems. When unique technologies meet health-focused ingenuity, the result is a line of mattresses designed to help create a rejuvenating sleep environment that is free of disruption, leaving people feeling refreshed, and ready for the next day. Serta is so confident in the quality of its new Perfect Day models that each was tested to two times the industry standard. Therefore, all Perfect Day models are backed by a 20-Year Warranty.

The new Perfect Day collection by Serta will be available at selected retailers in spring, 2008. Visit www.serta.com for retailer locations, and contact local retailers for availability and pricing.

2003 National Sleep Disorders Research Plan. National Center on Sleep Disorders Research, U.S. Department of Health and Human Services, National Institutes of Health. NIH Publication No. 03-5209. July 2003

2006 Guideline Trend Report: Cashing in on a Good Night’s Sleep, American Consumers are Tired of Being Tired.

For more information, please Contact Us.

View as HTML
View as PDF
(10.01.07) Serta® Brings Sweet Dreams and a Special Delivery to Deserving Women
Hoffman Estates, Ill – In continuing support of its partnership with Susan G. Komen for the Cure®, Serta is putting the famous Counting Sheep back to work with their Counting Sheep for the Cure^™ essay contest. Serta will honor two breast cancer survivors or co-survivors with a $10,000 bedroom makeover created by a celebrity home designer and a $5,000 donation to Komen for the Cure in their name.

Since 2005, Serta has donated almost $600,000 to Susan G. Komen for the Cure® to support Komen’s promise to save lives and end breast cancer forever. Serta is calling for nominations for special women or men who’ve been touched by breast cancer. Whether they are a survivor or a co-survivor, entrants are invited to submit an essay about their breast cancer story. All entrants have the opportunity to be selected to receive the celebrity designer bedroom makeover.

To create the new bedrooms, Serta’s Counting Sheep for the Cure^™ has teamed up with celebrity home designer Thom Filicia from “Queer Eye for the Straight Guy” and Style Network’s “Dress My Nest.” “I wanted to honor these special women by designing a space that would not only be beautiful but provide comfort and support,” said Filicia. “The cause is important to me and I’m glad I can celebrate their fight by designing a new bedroom that mirrors their new beginnings.”

Entries can be submitted online at www.serta.com or they can be dropped off at an America’s Mattress store to receive a special Serta Counting Sheep for the Cure gift (only at participating America’s Mattress retailers. For a full list of participating stores, visit www.americasmattress.com). Additionally, limited-edition Counting Sheep for the Cure pink mattress sets will be available at participating retailers.

“To further our commitment to the cause, we wanted to give people the opportunity to reflect upon the individuals who have risen above breast cancer and have been sources of inspiration to all,” said Kelly Rampson, Serta’s director of marketing. “We are looking forward to bringing comfort to the cause.”

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cure. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.

For more information, please Contact Us.

View as HTML
View as PDF
(4.23.07) Vera Wang and Serta® Introduce the Vera Wang by Serta Serenity Collection
Hoffman Estates, Ill. (April 23, 2007) – For the ultimate in relaxation and rejuvenation, world-renowned designer Vera Wang has expanded her popular mattress offering to include the Vera Wang by Serta Serenity Collection, a new specialty mattress collection now available at all fine mattress retailers.

Featuring Talalay latex and memory foam technology, this collection is designed for the customer looking for a natural alternative to the traditional innerspring mattress. Inspired by Vera Wang’s bridal collection, the luxurious knit fabric is quilted with a triple flower design and enhanced with aloe vera to stimulate the feeling of well-being.

Introductory price point models feature a memory foam elastic core designed to relieve pressure points and reduce motion transfer. These beds also feature Smart Fabric technology by Outlast which reacts to body heat to balance temperature swings that cause restless nights. This space-age technology creates a cooler sleeping surface and reduces tossing and turning.

Premium models feature a 100% Talalay latex comfort core that conforms to the body to keep the spine aligned and reduce tossing and turning, resulting in a healthier, more restful sleep. Naturally anti-microbial and hypoallergenic, Talalay latex also provides more pressure relief and a cooler sleeping surface. Each bed also features extra-firm latex side panels to provide a firmer seating edge and Embraceable Comfort, a luxurious down-like blanket of comfort built into every Vera Wang by Serta mattress.

For more information, please Contact Us.

View as HTML
View as PDF
(12.18.06) California Nurse and Cancer Survivor Wins Counting Sheep for the Cure™ Mattress Giveaway
Hoffman Estates, Illinois – December 18, 2006 – If anyone needs a good night’s rest, or in her case, a day’s rest, it’s Desert Hot Springs, California resident Elsie Palomares, a nurse who works nights for Maxim Health Care. Thanks to Serta, she is enjoying sweet dreams on a new pink and white Vera Wang by Serta mattress and box spring worth $1299 that she won through the Counting Sheep for the Cure pink mattress giveaway.

A cancer survivor herself, Palomares lost her sister-in-law to breast cancer three years ago. When she saw an ad about the Counting Sheep for the Cure pink mattress giveaway while on the Internet, the breast cancer angle caught her attention. She entered at www.serta.com never thinking she would win.

Palomares, whose nursing career spans 46 years, has worked the graveyard shift for the past 20 years. “I don’t like to be inside when the sun is shining,” she explains. As a result, she doesn’t sleep much, netting only 3 hours at a time in twice-a-day naps. But her new Serta mattress has made those hours far more comfortable. “It’s like sleeping on a cloud,” she says, “like someone’s hugging you at night.”

The Counting Sheep for the Cure campaign is part of Serta’s support for the Susan G. Komen Breast Cancer Foundation. In 2006, Serta donated $290,000 to the Foundation and partnered with renowned fashion designer Vera Wang to create pink and white mattresses in honor of the foundation’s efforts. Serta also offered pink Counting Sheep plushies to customers who purchased beds at participating retailers.

For more information, please Contact Us.

View as HTML
View as PDF
(10.01.06) Serta® Selects Winners of the 75 Carats of Diamonds Giveaway
Serta has officially selected the winners of the “75 Carats of Diamonds” sweepstakes that ran during the 4th Quarter of 2006. During the sweepstakes period, consumers were invited to visit a participating retailer and take the Serta Comfort Test. After completing the Comfort Test, consumers received a unique code that allowed them to enter online or via mail for a chance to win one of eighteen beautiful pieces of diamond jewelry. Serta ran the event in honor of their 75th “diamond” anniversary, which they celebrated throughout 2006. Prizes range from a diamond bracelet valued at $6,600 to a 23-carat diamond necklace worth $40,500.

Over 31,000 consumers took a Serta “Comfort Test” and entered for their chance to win.

Congratulations to the winners:

PRIZE 1: Margie O’Brien, Reading, PA – Sleepy’s
PRIZE 2: Olivia Lau, Fresh Meadows, NY – Levitz
PRIZE 3: Joyce Tripp, Frederick, MD – Mattress Warehouse Outlet
PRIZE 4: Ezequiel Rotstain, New York, NY – Sleepy’s
PRIZE 5: Debra Beranich, Lena, MS – Cowboy Maloney Flowood
PRIZE 6: Connie McKay, Florence, SC – Haverty’s
PRIZE 7: Sarah Dimonde, Lafayette, LA – Mattress Direct
PRIZE 8: Damond Fenning, Duson, LA – Mattress Direct
PRIZE 9: Tracie Burns, Alamogordo, NM – Holloman Air Force Base
PRIZE 10: Jeanne Gentile, Glenshaw, PA – Mattress Discounters
PRIZE 11: Tom Schon, Ft. Lauderdale, FL – Baer’s
PRIZE 12: Sharlene Teague, Camarillo, CA – Designer Bedrooms
PRIZE 13: Michalene Lehman, South Park, PA – Mattress Discounters
PRIZE 14: Lisa Tarlip, Prescott Valley, AZ – Marler’s Furniture Store
PRIZE 15: Elizabeth Draper, Mercersburg, PA – Harmon’s Furniture
PRIZE 16: Elaine Janiga, Humble, TX – Star Furniture
PRIZE 17: Mary Asma, Covington, VA – Mattress Warehouse
PRIZE 18: Phyllis Carpenter, Gardnerville, NV – America’s Mattress

Prize No. and Prize Description

PRIZE 1: Blue Sapphire 3.43 carats with 1.77 carats of diamonds set in platinum ring
PRIZE 2: Emerald 2.06 carats with 3.21 carats of diamonds set in platinum ring
PRIZE 3: 4.81 carats of diamonds set in 18K white gold necklace
PRIZE 4: 22.55 carats of diamonds set in 14K white gold necklace
PRIZE 5: 1.77 carats of diamonds set in 14K white gold bangle bracelet
PRIZE 6: 2.72 carats of diamonds set in 18K white gold ring
PRIZE 7: Tanzanite 8.85 carats with 3.05 diamonds set in 18K white gold ring
PRIZE 8: 7.35 carats of diamonds set in 14K white gold tennis bracelet
PRIZE 9: 6.59 carats of diamonds set in 14K white gold bracelet
PRIZE 10: 1.10 carats of diamonds set in 14K yellow gold ring
PRIZE 11: 3.39 carats of diamonds set in 14K yellow gold bracelet
PRIZE 12: Ruby 2.50 carats with 2.0 carats of diamonds set in 18K yellow gold ring
PRIZE 13: 2.73 carats of diamonds set in 18K yellow gold bangle bracelet
PRIZE 14: 4.45 carats of diamonds set in 18K white gold earrings
PRIZE 15: 2.51 carats of diamonds set in 18K white gold pendant necklace
PRIZE 16: 2.01 carats of diamonds set in 14K white gold stud earrings
PRIZE 17: 1.00 carat center diamond set with .71 carats of diamonds in platinum ring
PRIZE 18: 1.01 carat center diamond D-VS2 set with .44 carats of diamonds in platinum ring

For more information, please Contact Us.

View as HTML
View as PDF
(9.01.06) A Sterling Event
For the second year in a row Serta® will be one of the co-sponsors of “A Sterling Event,” the annual October fundraiser of A Silver Lining Foundation (ASLF). In 2006, Serta will donate a plush pink Counting Sheep for the Cure™ mattress set to the cause and plush pink Counting Sheep to each of the guests. ASLF provides access to health care to underserved individuals affected by cancer. The foundation’s newest program “Buy Mom a Mammogram” helps qualified women receive cost-free mammograms in a timely, dignified and respectful fashion.

For more information, please Contact Us.

View as HTML
(1.17.06) Vera Wang Launches Mattress Collection with Serta® Spring 2006
HOFFMAN ESTATES, ILLINOIS – January 17, 2006 – Serta Mattress Company announces an exclusive mattress licensing agreement with world renowned fashion designer Vera Wang to design, manufacture and market a new collection of mattress sets.

The Vera Wang Collection by Serta is inspired by the designer’s unique and highly intimate relationship with brides. Vera Wang’s understanding of the bride goes far beyond the wedding dress. Over the past 16 years, Vera Wang has gained tremendous insight into the considerations a bride and a groom make in creating their new home together. It is with this unique perspective that Vera Wang is designing her first mattress collection for Serta.

The new collection combines luxurious fabrics and new technology featuring Vera Wang’s signature designs. Vera Wang brings a new perspective to mattresses that is both modern and whimsical. The collection includes an opening price point mattress set featuring Vera Wang’s triple heart motif, a limited-edition designer mattress set for Serta’s 2006 “Counting Sheep for the Cure” campaign with the Susan G. Komen Breast Cancer Foundation, and a signature bridal bed inspired by one of Vera Wang’s best-selling bridal designs.

Serta will unveil the new Vera Wang Collection by Serta at the Las Vegas World Market (space 710) as the kick-off for the company’s year-long 75th anniversary celebration. A Vera Wang Luxe Collection by Serta is planned for July 2006.

“Vera Wang and Serta is a perfect match of comfort and style,” says Serta President Bob Sherman. “Together we are ushering in a whole new era of mattress elegance and comfort for American women – one that is uniquely Vera Wang.”

“We are thrilled to be partnering with Serta,” says Laura Lee Miller, President of Licensing and Marketing at Vera Wang. “This partnership fits perfectly into our portfolio strategy and provides an avenue for Vera Wang’s strong brand equity and authority as a designer to transition to the home.”

For more information, please Contact Us.

View as HTML
View as PDF
(11.11.05) Serta® and SOFTLY Give Honduran Orphans a Bed of Their Own
Hoffman Estates, Illinois – Nov. 11, 2005 – 400 children living in severely overcrowded orphanages and shelters in Honduras now have beds to sleep in, thanks to a partnership between Serta International and SOFTLY (Securing Our Future Through Loving Youth) International, a children’s service organization.

Aguas Ocaña de Maduro, the First Lady of Honduras, announced the gift at a press conference at the presidential quarters in Tegucigalpa, the capital of Honduras, in September. Joining her were other Honduras dignitaries, including Sister Maria Rosa Leggol, director of the Sociedad Amigos de los Niños, a nonprofit group that has helped to raise and educate more than 60,000 children in Honduras.

“Words cannot express how thankful I am to everyone involved today. I think the faces of the children say it best,” said Maduro. At her side was 12-year-old Jose, who lived on the streets until three years ago, as well as 24 other children who would soon be enjoying the first real bed of their lives.

Other speakers included Eloise Vincent, executive director and founder of SOFTLY, Bob Malin, vice president of Serta International and John Mussack, General Manager, Camas Olympia Honduras, Serta’s Central American licensee. “We are living in a time when the entire world is one Community,” noted Malin. “It is in that spirit that Serta International is pleased to donate 400 beds to the children in Honduras who most need them.”

Serta donated the mattresses to SOFTLY, which coordinated the project. The nonprofit group gives mattresses, sheets, bed frames and Magic Dream Pillows (pillows with pillowcases decorated by children throughout America) to some of the world’s neediest children in its A Bed For Every Child (ABFEC) program. ABFEC focuses its efforts in Central America, where an estimated one out of every two children sleeps on the ground every night.

“The children’s shelters in Tegucigalpa are in desperate need of beds,” said Vincent. “One homeless shelter for 36 girls I visited had a total of three mattresses. This donation will make a huge difference to these children.”

“We hope and trust that this gift will help many children sleep well tonight and for many nights to come,” noted Malin. He also acknowledged Camas Olympia, Serta’s Central American licensee for its contribution to the effort.

Serta manufactures the best-selling premium mattress, the Serta Perfect Sleeper®, the new Perfect Day^™ collection and the International Touch^™ Memory Foam line. Serta also is the nation’s number one supplier of mattresses to hotels and motels. Headquartered in Hoffman Estates, Illinois, Serta has 26 U.S. and four Canadian manufacturing plants. Serta also is distributed internationally in 57 other countries throughout the world. For more information, go to www.serta.com.

SOFTLY International is a nonprofit, tax-exempt organization serving children living in severe poverty. It serves poor and, frequently orphaned, children with programs and missions that provide health and security through simple acts of love. SOFTLY stands for “Securing Our Future Through Loving Youth.” The group believes that we are all one global family; therefore, family love is not just a handout to a child in a strange land, but a helping hand, creating new opportunities and futures. SOFTLY’s acclaimed A Bed For Every Child program provides mattresses, bed frames, and Magic Dream Pillows (with pillowcases beautifully decorated by volunteers) to children who would otherwise be sleeping on the ground. Donors are making a long-term positive contribution to the health and well being of children living in severe poverty – while encouraging their hope for a better future. For more information, go to www.softlyinternational.org.

Contact Us.

View as HTML
View as PDF
(9.28.05) Serta® Retreat Aims To Help Women Achieve Perfect Day
HOFFMAN ESTATES, ILL. – September 28, 2005 – If you ask them, women today will tell you that there’s an energy crisis in this country – and they’re not referring to the high price of gas. Whether by choice or circumstance, modern women are incredibly busy. On any day, they’re juggling the roles of mother, wife, caregiver, chauffeur and corporate executive. While these busy lifestyles are incredibly rewarding, they exact a price – and that price is energy.

Today, more than ever, American women recognize the importance of sleep—as well as the value of a comfortable mattress. Every woman knows that when she wakes feeling refreshed and energized, she is ready to conquer the world. On the other hand, chronically waking up “tired” is a woman’s worst nightmare because the hectic pace of life will go on whether she’s sleep-deprived or not. Inevitably, challenges seem like insurmountable problems when a woman is energy-drained.

Women want to feel energized when they wake up in the morning – and not just one morning as a “special treat,” but every morning. They want a reliable source of energy. And if a woman can experience night after night of restorative sleep on her mattress, she sees it as far more than just a piece of furniture. It becomes her “secret source” of serenity and rejuvenation, her trusted roadmap to a better day.

With 75 years of experience in making quality mattresses, Serta understands the critical importance of sleep to health and well being—not only in helping women “get through” the day, but in helping them enjoy it. To help women achieve a better day, every day, Serta is introducing a restorative and new uniquely comfortable mattress set designed with women’s needs, health and well-being in mind—the Perfect Day^™ Sleep System.

But Serta recognizes that while sleep is an essential element, it is only one part of the energy equation that women must solve today. It is on this basis that Serta designed the Energy Triangle—a balance of better rest, better nutrition and better fitness—that leads women not only to greater self-care, but also inevitably to a lively and refreshing experience of a “perfect day.”

Serta has invited sleep expert Dr. Joyce Walsleben, women’s health expert Dr. Pamela Peeke and fitness expert Kathy Kaehler to speak at Red Mountain Spa in St. George, Utah to talk about how each element of the Energy Triangle contributes to a rejuvenating, enjoyable and healthy life.

Dr. Walsleben, head of Behavioral Sleep Medicine at the New York University School of Medicine’s Sleep Disorders Center and Sleep Medicine Associates of NYC, says the Energy Triangle’s laments are all intertwined. “Most women say they would like to get better rest, but doing so requires them to consider their nutrition and exercise regimens,” she points out.

“Exercise and diet can improve your sleep. And, if one piece of the puzzle is missing, you’re not doing all you can to achieve a perfect day.”

Better rest, better nutrition and better fitness are the classic building blocks of a perfect day. And together, the three components contribute to a woman’s total health: vitality, clarity, energy and physical and mental well-being. The Energy Triangle comes alive with the help of Dr. Walsleben, Dr. Peeke and Kaehler, each a well-known expert in her respective field. They recommend practical, energizing steps that women can take in the realms of rest, nutrition and fitness to enhance and expand the ways they care for themselves.

During this workshop, Walsleben, Peeke and Kaehler will address a number of significant questions related to the three key areas of the Energy Triangle. Here is an example:
- What happens when women don’t get enough sleep – or a good quality of sleep?
  Their moods, immune systems and weight are often affected. Sleep deprived subjects complain of increased tension, confusion and worry–and they don’t do as well in performance tests as people who have experienced a good night’s sleep. In addition, sleep loss can trick the body into believing it is hungry when it is not. Research shows an association between self-reported sleep duration and Body Mass Index (BMI), resulting in a higher BMI for less sleep.
- What can women do to make sure their nutritional intake will lead to better rest?
  Stress causes many women to overeat, which can lead to a poor night’s rest. By learning the value of the quality, quantity and frequency of what they eat, women will not only to achieve proper nutrition, but great rest.
- How can women’s exercise routines affect their sleep?
  Being active can help tire women and get them ready for rest. Aside from the regular health benefits, consistent exercise helps women sleep longer and more deeply.
A Perfect Day For Women

Serta understands that women are the primary decision-makers when it comes to buying a mattress, so the company did extensive research on what women want. Angela Kelly, Vice President of Marketing for Serta International, says the research findings influenced all aspects of the launch – from the name, Perfect Day, to the feel of a cool, “body cradling” sleeping experience, to the elegant embroidery work, to the supporting marketing campaign.

In fact, all the features of the Perfect Day mattress set have been designed to enhance the quality of a woman’s sleeping experience. As Kelly says, “From beginning to end, our goal has been to design and market a line exclusively for women, and we believe we have achieved this.”

For more information, please Contact Us.

View as HTML
View as PDF
(7.25.05) Serta® Launches Perfect Day® Line, Tailor-made for Women with Busy Lifestyles
Hoffman Estates, Illinois (July 25, 2005) With lifestyles busier than ever, American women are relying on a good night’s sleep to get more energy, according to a recent study commissioned by Serta. This insight serves as the inspiration for Serta’s beautiful new Perfect Day^™ Sleep System and its name: Perfect Day. Serta has designed this upscale line to give women a feeling of rejuvenation when they wake up in the morning, and a renewed sense of energy that lasts throughout the day.

This unique new line-up brings together a unique combination of features and benefits tailor-made to give women a renewing sleep experience, including the first-ever integration of three popular mattress technologies: foam, innerspring and air. Serta will launch the new line at the World Market Center during the Las Vegas Market, the week of July 24th.

To find out what busy women want from their mattresses, Serta partnered with two top U.S. firms specializing in gender marketing and communications. Together they conducted an intensive research study and analysis of women willing to invest $1,500 or more in their mattress set. The findings of the investigation resulted in a rich repository of information and insights.

“We focused our research on women since they are almost always the decision makers when it comes to mattress purchases,” said Angela Kelly, Vice President of Marketing for Serta International. “By gaining a better appreciation and deeper understanding of the women who are in the market for an upscale mattress, we have been able to design and market a line exclusively for them,” noted Kelly.

According to Kelly, the research findings of the study influenced Serta’s choices on every aspect of the launch — from the name, Perfect Day, to the elegant embroidery work and “body cradling” feel of the mattress set, to the supporting marketing campaign. Serta has designed all its features to enhance the quality of a woman’s sleeping experience. For example:
- Temperature control with KoolComfort^™–Exclusive to Serta, this new Visco foam eliminates the heat typically associated with Visco mattresses and provides a cool, comfortable sleeping experience. KoolComfort keeps its durability throughout the life of the mattress.
- Comfort control with Air Rest^™–Since comfort is an individual matter, sleepers may want to change the feel of their beds from one night to the next. Now they can. Serta’s unique air suspension system helps sleepers and their partners find their ideal comfort preferences, independently of each another.
- Proper body alignment with Free Flex® Innerspring–Zones of single and double rows of coils mirror the shape of the human body, ensuring proper spinal alignment. This advanced innerspring works by enabling the bed to conform to and support the body, rather than forcing the body to conform to the bed. (It is so durable that a trailer truck can roll over it, and the springs bounce right back.)
- Embroidered Borders–According to gender research studies, women tend to be more discriminating shoppers than men. In selecting their mattresses, women want beauty as well as comfort. Designer-created embroidered borders give the Perfect Day Collection an exquisite appearance and a rich texture.
According to the findings in the Serta study, a woman’s determination to buy a quality mattress cuts across income levels and ages. Yet, participants contradicted the notion that women are willing to pay more for a so-called “luxury” mattress. For them, the right mattress is a nightly necessity – an investment in the quality of their lives and the lives of their families.

“Busy women place a high priority on having a sleeping experience that enables them to live full active lifestyles,” Kelly commented. “‘Energy’ not ‘luxury’ motivates women to invest in an upscale sleep set.”

Waking up in the morning, feeling refreshed, depends on the coordination of a number of mattress features working together — not just on one, no matter how outstanding. That’s why the Perfect Day includes a number of other patented features as well. For instance:
- People who toss and turn all night will not wake up feeling refreshed–no matter how much they like their mattress. Serta’s patented Comfort Quilt® design helps to improve circulation, which reduces tossing and turning, and provides gentle cushioning for the body. Building on this design, Serta positions five zones for better comfort and support, where the body needs them the most.
- Greater peace of mind translates into better sleep. Serta’s flame-resistant FireBlocker® protection provides sleepers with a safer bedroom environment, giving them more time to get themselves and their family out safely in case of a bedroom fire. Made from a proprietary blend of fibers, FireBlocker works by minimizing the impact of a fire on the mattress and resisting its spread into the mattress. Serta is the first and only national brand to provide flame-resistance protection in all its mattresses throughout the U.S.
- Over time, sitting on the edge of most beds causes it to break down and the mattress to sag. Serta has added a durable new edge support to all of its Perfect Day models that provides firm sleeping and seating support at the edge, as well as superior product tailoring.
- No matter how comfortable a mattress set may seem at first, it must maintain this comfort feel over the long run to earn a reputation for quality, especially with perceptive women shoppers. Serta constructed its StabL-Base® Triple Beam foundation to maintain the support and comfort of the Perfect Day set year after year. Its unique V-shaped construction isolates the impact of partner movement, reduces mattress sway and provides stable support of the entire mattress all the way to the edge.
For more information, please Contact Us.

View as HTML
View as PDF
(10.01.05) Serta® Cares—Supporting Our Community And Beyond—A Bed For Every Child
In October 2005, Serta® gave 400 mattresses to severely overcrowded orphanages in Honduras. Serta made the donation through A Bed For Every Child. This organization provides new bed frames, mattresses, pillows and clean sheets for children who have been sleeping in extremely crowded conditions or on the ground all of their lives.

For more information, please Contact Us.

View as HTML
(6.01.05) Fire Safety Education
In June 2005, Serta® celebrated Home Safety Month by hosting Bedroom Fire Safety events across the country. Working with five local fire departments, Serta donated 100 flame-resistant mattresses to each organization. The mattresses were installed in the firehouses or given to local families in need. Serta and the fire departments also hosted mattress burn tests for the media, to highlight the importance of flame-resistant protection. Serta has been the first national company to include a flame-resistant system, FireBlocker® technology, in all of its bedding nationwide.

For more information, please Contact Us.

View as HTML
(2.16.05) Foam that Forms for more Comfort, Serta’s® New Mattress Stays Cool, Safe
Hoffman Estates, Illinois (Feb. 16, 2005) – Visco all-foam mattresses are gaining in popularity but have suffered from some drawbacks including heat retention and high cost. Serta International is launching a line of Visco all-foam mattresses called International Touch™ that offer new technology to solve the heat problem. The body-hugging mattress stays cool for a more comfortable night’s sleep. It’s also priced at up to 30 percent savings over conventional Visco options. The mattress is the only Visco product available nationally that resists open flame fire hazards using Serta’s exclusive FireBlocker® technology.

“After four months of tests, we’ve seen our new Memory Foam line take off with consumers,” said Bob Sherman, president of Serta International. “They like the unique combination of features at a lower cost so we’ve decided to make it available nationally.”

For consumers who want an all-foam mattress, Serta’s new line has:
- Safety — Flame resistance protection system, FireBlocker® (all three levels)
- Temperature regulation — Sensifiber® by Outlast®, a revolutionary fiber layer to wick away moisture and provide a cooler, more comfortable sleeping experience (top two levels).
- Health protection — Antimicrobial, antibacterial and non-allergenic protection (top two levels); zippered washable cover (introductory level)
- Extra comfort — Three-inch zoned comfort topper that minimizes natural body impressions and prevents sagging (top level)
For more information, please Contact Us.

View as HTML
View as PDF
(1.21.05) Serta® Makes Safer Mattresses for Consumers
Only Major Company To Make All Its Bedding Open-Flame Resistant

Hoffman Estates, Illinois (January 21, 2005) Serta formally announced today that all its new mattresses will give consumers a critical measure of safety in case of a bedroom fire with its open-flame resistance FireBlocker® system. Serta is the first and only major brand to make all of its bedding open-flame resistant in the U.S. The company began its rollout of FireBlocker mattresses in December 2003, more than one year before a regulation mandating open-flame resistance went into effect in California on January 1, 2005.

To honor its commitment to consumer safety, Serta placed a full page ad in a prominent position in the first section of USA Today’s January 21st issue. The ad carries a powerful “Consumer Advisory” headline superimposed over a picture of Serta’s popular Counting Sheep icon. The message reads, in part, “More than 700 people in the United States die in bedroom fires each year. Effective January 21, 2005, Serta became the only major mattress manufacturer to include open flame retardant materials in the production of all Serta bedding nationwide.”

The ad then emphasizes the difference between Serta and its competitors, “Not Sealy, not Simmons… only Serta.”

“By the end of last year most Serta’s retailers carried FireBlocker lines,” said Robert Sherman, president of Serta International. “Now the production process is complete.”

Serta’s FireBlocker® system works by isolating the impact of a fire on the mattress and slowing its spread. This provides someone with critical time to escape and call for help. Serta’s FireBlocker technology is a proprietary system of natural and synthetic fibers in the outer layers of the mattress and box spring, containing no harmful chemicals.

“We recognize that time is life in a bedroom fire, and that is the basis for Serta’s FireBlocker protection,” noted Sherman. “Serta’s safer mattresses can help save lives now, and that is important to us. If you consider that one or two people die in a bedroom fire every day, many of whom are children, we are not willing to wait until federal regulations are mandatory before offering safer mattresses to consumers. I hope that our actions encourage other companies to follow our lead. In the meantime, we are committed to giving consumers a safer bedroom environment now.”

Over the last four years, Serta has conducted performance tests for its FireBlocker technology at Underwriters Laboratories Inc. (UL), and the results are UL-confirmed. These tests simulate the impact of a comforter and pillow fire on a mattress, and were developed by the National Institute for Standards and Technology (NIST) and the California Bureau of Home Furnishings. Serta FireBlocker mattresses pass the tests and meet the California standard, which is the most stringent in the country.

For more information, please Contact Us.

View as HTML
View as PDF
(7.03.03) Counting Sheep Scheme To Win Back Clients In Serta’s® New TV Commercials
ITASCA, ILLINOIS – JULY 3, 2003 The Counting Sheep have concocted some ingenious schemes to win back their clients in a new series of national and retail TV and radio commercials by Serta.

As the latest installments in its award-winning advertising campaign, Serta is launching two new television commercials, "Image" and "Couch," for both network and retailer use. The two 30-second network spots will premiere the week of July 7th, and run through the end of Serta’s 2003 TV schedule.

Serta is launching the commercials as part of its multi-million dollar 2003 media campaign that will reach nearly all U.S. adults. The retail versions of "Image" and "Couch" offer Serta dealers the opportunity to leverage the popularity and recognition of the Counting Sheep and the Serta brand.

The two spots show that the Counting Sheep are continually foiled – no matter what devious plot they hatch – by the enormous comfort that consumers feel when sleeping on a Serta mattress. Each humorous confrontation pits the Counting Sheep against Serta products, which are "So Comfortable, You’ll Feel the Difference the Moment You Lie Down."

In the national network spot "Image," the desperate Counting Sheep take the advice of an image consultant who tells them how to compete against Serta’s comfortable mattresses that "get consumers to sleep fast." A national 15-second version of "Image" will begin airing later in the third quarter. "Image" will be available to retailers in three formats (:25/:05, :20/:10 and :15/:15).

COUNTING SHEEP SCHEME IN SERTA’S NEW TV COMMERCIALS, ADD ONE

In the national network spot “Couch,” the Counting Sheep resort to sabotage to force an ex-client of theirs to leave his comfortable new Serta mattress and use their services instead – if only for a night. “Couch” will be available for retailers to tag in a :25/:05 format.

"The humor of these commercials underscores the message that no matter what the Counting Sheep do, they can’t effectively compete against the comfort of Serta mattresses," said Susan Ebaugh, Serta’s Chief Brand Officer. "Consumers tell us that they eagerly await our new commercials to find out just what the Counting Sheep will try next to keep people from buying, or sleeping on, comfortable new Serta mattresses.

"In the three short years since we launched the Serta Counting Sheep campaign, it has become one of the most popular and powerful campaigns in the country," Ebaugh noted. "Research shows that Americans enjoy the Counting Sheep, recall the commercials and remember the Serta brand name as well."

In its April 21, 2003, issue, Advertising Age recognized Serta’s Counting Sheep TV commercial "Penalty" (:30) as one of the most effective new ads in the nation. Basing its rankings on more than 2.6 million surveys of TV viewers, Ad Age measured the ability of TV viewers to recall, within 24 hours, the ad as well as the brand they saw during the normal course of TV viewing.

In June 2002, the advertising industry recognized Serta’s brand-building campaign by awarding a highly prestigious gold EFFIE to Serta and its advertising agency, Doner. The EFFIE awards recognize the most effective and creative advertising campaigns in the nation.

"Consumers have become fans of our Counting Sheep campaign and the inherent comfort message associated with Serta," said Ebaugh. "As a result, awareness of the Serta brand is stronger than ever."

This year’s schedule features network leaders like ABC, NBC, CBS and Fox, as well as most of the top-rated cable stations: Comedy Central, Discovery, Lifetime, Nick at Nite, TBS, TNT, TV Land, USA and VH1

Highlights of the third quarter schedule include late-night sponsorship of both Jay Leno (The Tonight Show) and David Letterman (The Late Show). Serta will be on all the major prime networks with popular shows, including:

NBC: Law & Order SVU, Friends, Dateline, Crime and Punishment and Saturday Movie;
ABC: My Wife and Kids, George Lopez, Whose Line Is It Anyway?, America’s Funniest Home Videos and Drew Carey;
CBS: CSI, Presidio Med, Without a Trace, JAG, The District and 60 Minutes II.

In addition to its new TV commercials, Serta is releasing two new Counting Sheep :40/:20 radio spots designed for dealers to tag and run in their local markets.

In the first new radio spot "Yoga," the Counting Sheep use a "relaxation" skill to try to reclaim a former client who is now a satisfied Serta mattress owner. In the second spot, "Moving In," the Counting Sheep gather in the home of another satisfied Serta mattress owner and ask if they can move in because they’re unable to support themselves – thanks to Serta.

For more information, please Contact Us.

View as HTML
View as PDF

Enter your address, city or zip code to search for a Serta retailer near you

What’s new with Serta?

The Serta American Idol Sweepstakes Winners Go to Hollywood!

Serta Mattress Dares You to Get Sheepless this Memorial Day Weekend

The National Sleep Foundation And Serta® Join Forces To Promote Better Sleep

Serta and The Trump Organization Introduce the Trump Home Luxury Mattress Collection

Serta Partners with Paula Deen for the Paula Deen Home by Serta Mattress collection

Serta Honored by the Village of Hoffman Estates

Serta Mattress Aims to Help People Get Sheepless this Presidents Day

Serta and the NHFA Sending Four Lucky Fans to the American Idol 2010 Finale Live in Hollywood

Serta Partners with HGTV for the HGTV Green Home Mattress Collection by Serta

Comfortably Ever After: Vera Wang by Serta® Launches New National Print Advertising Campaign

Barcalounger Home and Serta Partner to Redefine Seating Comfort

Serta and Ergomotion Announce Partnership to Produce the Serta Motion Perfect Adjustable Foundation

Trump Home and Serta Introduce a New Collection of Mattresses

(4.18.08) New Line of Designer Mattresses Gets Women Ready to Sleep in Style

(3.06.08) Serta® announces winners of Counting Sheep for the Cure Bedroom Makeover contest

(1.28.08) Sleep to Your Health With Perfect Day® By Serta

(10.01.07) Serta® Brings Sweet Dreams and a Special Delivery to<br />Deserving Women

(4.23.07) Vera Wang and Serta® Introduce the Vera Wang by Serta<br />Serenity Collection

(12.18.06) California Nurse and Cancer Survivor Wins Counting Sheep for the Cure™ Mattress Giveaway

(10.01.06) Serta® Selects Winners of the 75 Carats of Diamonds Giveaway

(9.01.06) A Sterling Event

(1.17.06) Vera Wang Launches Mattress Collection with Serta® Spring 2006

(11.11.05) Serta® and SOFTLY Give Honduran Orphans a Bed of Their Own

(9.28.05) Serta® Retreat Aims To Help Women Achieve Perfect Day

(7.25.05) Serta® Launches Perfect Day® Line, Tailor-made for Women with<br />Busy Lifestyles

(10.01.05) Serta® Cares—Supporting Our Community And Beyond—A Bed<br />For Every Child

(6.01.05) Fire Safety Education

(2.16.05) Foam that Forms for more Comfort, Serta’s® New Mattress Stays<br /> Cool, Safe

(1.21.05) Serta® Makes Safer Mattresses for Consumers

(7.03.03) Counting Sheep Scheme To Win Back Clients In Serta’s® New<br />TV Commercials