Contacts:
Kelly Rampson
Serta International
847.747.0460
krampson@sertanational.com
Yeana Ahn
Vera Wang
212.575.6400 x. 4761
yahn@verawang.com
Hoffman Estates, Ill. (April 23, 2007) – For the ultimate in relaxation and rejuvenation, world-renowned designer Vera Wang has expanded her popular mattress offering to include the Vera Wang by Serta Serenity Collection, a new specialty mattress collection now available at all fine mattress retailers.
Featuring Talalay latex and memory foam technology, this collection is designed for the customer looking for a natural alternative to the traditional innerspring mattress. Inspired by Vera Wang’s bridal collection, the luxurious knit fabric is quilted with a triple flower design and enhanced with aloe vera to stimulate the feeling of well-being.
Introductory price point models feature a memory foam elastic core designed to relieve pressure points and reduce motion transfer. These beds also feature Smart Fabric technology by Outlast which reacts to body heat to balance temperature swings that cause restless nights. This space-age technology creates a cooler sleeping surface and reduces tossing and turning.
Premium models feature a 100% Talalay latex comfort core that conforms to the body to keep the spine aligned and reduce tossing and turning, resulting in a healthier, more restful sleep. Naturally anti-microbial and hypoallergenic, Talalay latex also provides more pressure relief and a cooler sleeping surface. Each bed also features extra-firm latex side panels to provide a firmer seating edge and Embraceable Comfort, a luxurious down-like blanket of comfort built into every Vera Wang by Serta mattress.