For more information, contact:
Kelly Rampson, Serta International
847.747.0460
krampson@sertanational.com

Serta has officially selected the winners of the “75 Carats of Diamonds” sweepstakes that ran during the 4th Quarter of 2006. During the sweepstakes period, consumers were invited to visit a participating retailer and take the Serta Comfort Test. After completing the Comfort Test, consumers received a unique code that allowed them to enter online or via mail for a chance to win one of eighteen beautiful pieces of diamond jewelry. Serta ran the event in honor of their 75th “diamond” anniversary, which they celebrated throughout 2006. Prizes range from a diamond bracelet valued at $6,600 to a 23-carat diamond necklace worth $40,500.

Over 31,000 consumers took a Serta “Comfort Test” and entered for their chance to win.

Congratulations to the winners:

PRIZE 1: Margie O’Brien, Reading, PA – Sleepy’s
PRIZE 2: Olivia Lau, Fresh Meadows, NY – Levitz
PRIZE 3: Joyce Tripp, Frederick, MD – Mattress Warehouse Outlet
PRIZE 4: Ezequiel Rotstain, New York, NY – Sleepy’s
PRIZE 5: Debra Beranich, Lena, MS – Cowboy Maloney Flowood
PRIZE 6: Connie McKay, Florence, SC – Haverty’s
PRIZE 7: Sarah Dimonde, Lafayette, LA – Mattress Direct
PRIZE 8: Damond Fenning, Duson, LA – Mattress Direct
PRIZE 9: Tracie Burns, Alamogordo, NM – Holloman Air Force Base
PRIZE 10: Jeanne Gentile, Glenshaw, PA – Mattress Discounters
PRIZE 11: Tom Schon, Ft. Lauderdale, FL – Baer’s
PRIZE 12: Sharlene Teague, Camarillo, CA – Designer Bedrooms
PRIZE 13: Michalene Lehman, South Park, PA – Mattress Discounters
PRIZE 14: Lisa Tarlip, Prescott Valley, AZ – Marler’s Furniture Store
PRIZE 15: Elizabeth Draper, Mercersburg, PA – Harmon’s Furniture
PRIZE 16: Elaine Janiga, Humble, TX – Star Furniture
PRIZE 17: Mary Asma, Covington, VA – Mattress Warehouse
PRIZE 18: Phyllis Carpenter, Gardnerville, NV – America’s Mattress

Prize No. and Prize Description

PRIZE 1: Blue Sapphire 3.43 carats with 1.77 carats of diamonds set in platinum ring
PRIZE 2: Emerald 2.06 carats with 3.21 carats of diamonds set in platinum ring
PRIZE 3: 4.81 carats of diamonds set in 18K white gold necklace
PRIZE 4: 22.55 carats of diamonds set in 14K white gold necklace
PRIZE 5: 1.77 carats of diamonds set in 14K white gold bangle bracelet
PRIZE 6: 2.72 carats of diamonds set in 18K white gold ring
PRIZE 7: Tanzanite 8.85 carats with 3.05 diamonds set in 18K white gold ring
PRIZE 8: 7.35 carats of diamonds set in 14K white gold tennis bracelet
PRIZE 9: 6.59 carats of diamonds set in 14K white gold bracelet
PRIZE 10: 1.10 carats of diamonds set in 14K yellow gold ring
PRIZE 11: 3.39 carats of diamonds set in 14K yellow gold bracelet
PRIZE 12: Ruby 2.50 carats with 2.0 carats of diamonds set in 18K yellow gold ring
PRIZE 13: 2.73 carats of diamonds set in 18K yellow gold bangle bracelet
PRIZE 14: 4.45 carats of diamonds set in 18K white gold earrings
PRIZE 15: 2.51 carats of diamonds set in 18K white gold pendant necklace
PRIZE 16: 2.01 carats of diamonds set in 14K white gold stud earrings
PRIZE 17: 1.00 carat center diamond set with .71 carats of diamonds in platinum ring
PRIZE 18: 1.01 carat center diamond D-VS2 set with .44 carats of diamonds in platinum ring