Contacts:
Elizabeth Musmanno
212.575.6400 x. 4813
Vera Wang
SVP of Communications
Kally Reynolds
847.747.0429
Serta International
Director of Public Relations
HOFFMAN ESTATES, ILLINOIS – January 17, 2006 – Serta Mattress Company announces an exclusive mattress licensing agreement with world renowned fashion designer Vera Wang to design, manufacture and market a new collection of mattress sets.
The Vera Wang Collection by Serta is inspired by the designer’s unique and highly intimate relationship with brides. Vera Wang’s understanding of the bride goes far beyond the wedding dress. Over the past 16 years, Vera Wang has gained tremendous insight into the considerations a bride and a groom make in creating their new home together. It is with this unique perspective that Vera Wang is designing her first mattress collection for Serta.
The new collection combines luxurious fabrics and new technology featuring Vera Wang’s signature designs. Vera Wang brings a new perspective to mattresses that is both modern and whimsical. The collection includes an opening price point mattress set featuring Vera Wang’s triple heart motif, a limited-edition designer mattress set for Serta’s 2006 “Counting Sheep for the Cure” campaign with the Susan G. Komen Breast Cancer Foundation, and a signature bridal bed inspired by one of Vera Wang’s best-selling bridal designs.
Serta will unveil the new Vera Wang Collection by Serta at the Las Vegas World Market (space 710) as the kick-off for the company’s year-long 75th anniversary celebration. A Vera Wang Luxe Collection by Serta is planned for July 2006.
“Vera Wang and Serta is a perfect match of comfort and style,” says Serta President Bob Sherman. “Together we are ushering in a whole new era of mattress elegance and comfort for American women – one that is uniquely Vera Wang.”
“We are thrilled to be partnering with Serta,” says Laura Lee Miller, President of Licensing and Marketing at Vera Wang. “This partnership fits perfectly into our portfolio strategy and provides an avenue for Vera Wang’s strong brand equity and authority as a designer to transition to the home.”